"The Pie Man" (above), who by all indications looks to be a Fresh & Easy Neighborhood Market shopper and follows the grocer's weekly advertising circular closely, took first place in the pumpkin carve-off contest. It looks like it was a solid (as opposed to custard) team effort.
This Fresh & Easy Neighborhood Market headquarters office employee team transformed its pumpkin into a Fresh & Easy fresh food and grocery store, complete with the green "Now Open" sign above the entrance. We aren't sure who the man in front is - perhaps the store manager? But the three-wheel bicycle heading to the "store" is a version of a real three-wheeler Fresh & Easy uses as part of its "green" retailing marketing and promotion.
Our first thought when we saw this photograph was that an executive from Tesco's global headquarters in the United Kingdom was paying a visit to Fresh & Easy's corporate office in El Segundo. The suit does have a Savile Row look to it after all. But on second look we determined it's more likely the "Ghost of Halloween and Christmas Past," based on the combination of the white pumpkin for his head and the Santa hat on top. This team was doing some real "out of the gourd" thinking.
This Fresh & Easy employee team incorporated Fresh & Easy's signature clock logo in its witch-themed design. We wonder if they were shooting for a vote from Tesco director and Fresh & Easy Neighborhood Market CEO Tim Mason, who it's said is a huge fan of the clock logo.