Saturday, July 17, 2010

New Fresh & Easy Neighborhood Market Clock-Shaped Private Brand Candy Line Hits the Shelves at Fresh & Easy

Private Brand Showcase

In our June 24, 2010 Private Brand Showcase feature we wrote about a new line of candy, shaped like the clock on the Fresh & Easy Neighborhood Market logo, that was set to hit the shelves of the 159 Fresh & Easy Neighborhood Market stores in California (Southern and the Central Valley); Metropolitan Las Vegas, Nevada; and Metro Phoenix, Arizona the week of July 7, 2010.

[Read the June 24 feature here: June 24, 2010 - New Fresh & Easy Clock Logo-Shaped Candies Are A Pretty Sweet Idea]

The clock-shaped candies, called "fresh&easy Fruit Candies and Licorice," come in the following varieties: Super Fruit, Soft Fruit, Sour Fruit and Chewy Black Licorice. The line is packaged in 10 ounce clear plastic tubs.

The new Fresh & Easy private brand candy line is now on the shelves at all of Tesco's Fresh & Easy Neighborhood Market stores.

The fresh food and grocery chain is currently promoting the fruit and licorice candy line for $2.99 per 10 oz container.

According to Fresh & Easy Neighborhood Market, the "fresh&easy Fruit Candies and Licorice" are made without the use of any artificial colors or flavorings, and don't contain the increasingly controversial high-fructose corn syrup sweetener.

In closing, we'll pass along a suggestion a Fresh & Easy Buzz reader sent after we published the June 24 piece featuring the new candy line. The reader's suggestion is: Fresh & Easy should create an orange-flavored Fresh & Easy clock-shaped fruit candy variety and name it... "A Clockwork Orange."

Recent Private Brand Showcase Features:

July 12, 2010: Tesco Launches Private Brand 'Lasagne Sandwich' in the UK Today...With No Apologies to The Earl of Sandwich

June 24, 2010: New Fresh & Easy Clock Logo-Shaped Candies Are A Pretty Sweet Idea

May 11, 2010: Tesco Might Want to Get 'fresh & naked' at 'fresh & easy'

April 2, 2010: Fresh & Easy's New 'EatWell' Healthier Fresh, Prepared Foods Brand to Hit Stores on April 7

April 11, 2010: When it Comes to Fresh, Prepared Foods, New York City's Duane Reade is Simply 'deLish' for Walgreens

February 22, 2010: Food, Drug Retailers With Stores in California, Nevada & Arizona Honored for Private Label-Store Brands' Excellence

1 comment:

Michael said...

Oh, those are cute. Why do I have to be hours away from the nearest F&E when these appear? Just my luck.