Showing posts with label new store development. Show all posts
Showing posts with label new store development. Show all posts
Saturday, March 3, 2012
'Eight Isn't Enough': Fresh & Easy Neighborhood Market to Open Ninth 'Express' Store Soon in Palos Verdes Estates, California
Companion Story - March 3, 2012: 'Eight Isn't Enough' - New Fresh & Easy Express Store Planned for Bell, California
Tesco's Fresh & Easy Neighborhood Market is now hiring employees for what will be its ninth Fresh & Easy Express mini-market, at 2201 Palos Verdes Drive West in the Southern California city of Palos Verdes Estates.
The store at Palos Verdes Drive West and Yarmouth Road in Palos Verdes Estates is scheduled to open next month, according to information we have. Fresh & Easy Neighborhood Market hasn't announced the store's opening date.
The 3,000 square-foot (selling space) Fresh & Easy Express store - there are currently seven 'Express' format units open and operating, all in Southern California, with an eighth store in Los Angeles' San Pedro neighborhood set to open soon (see here) - is going into the former family-owned Lunada Bay Market grocery store, which closed in August 2011.
All but a small portion of the Lunada Bay Market, pictured above shortly before it closed in August 2011, will house the ninth Fresh & Easy Express grocery market. [Photo credit: Elizabeth Stanley.] Pictured below is the inside of the Fresh & Easy Express store at La Cienega Boulevard and 18th Street, Los Angeles, which was the first of the 'Express' store to open, on November 2, 2011. [Photo credit: Fresh & Easy Neighborhood Market.]
The former Lunada Bay Market building is around 6,000 square-feet, according to planning documents on file at the City Of Palos Verdes Estates' planning department.
Fresh & Easy will use about 4,500 square feet of the space for the 'Express' market. About 3,000 square feet of that space will be the 'Express' store's selling space. The remaining space will be used for the bakery and back room. The remaining space is being offered for lease by a commercial real estate firm.
The Fresh & Easy Express mini-market will be Fresh & Easy Neighborhood Market's first store in Palos Verdes Estates, which is in Los Angeles County.
Green light for Fresh & Easy Express
Tesco's Fresh & Easy has publicly said its plans with Fresh & Easy Express was to open eight stores as a test, then decide to go forward with additional units based on the performance of the existing eight stores.
However, the grocer is clearly going forward with additional 'Express' units before store number eight opens. The Rancho Palos Verdes store has been in the works for sometime. So has the store in Bell, California.
Additional Fresh & Easy Express stores are set to be opened this year. There are also more units in the planning stages.
The story about the Bell, California location linked at top offers details about why Tesco and its Fresh & Easy Neighborhood Market chain are going forward with the micro small-format 'Express' stores, which offer about 2,700 SKUs, including groceries, produce, meats, fresh-prepared foods and non-foods, and small in-store bakeries, in 3,000 square-feet of selling space.
Los Angeles County: Fresh & Easy Express' ground zero
On December 10, 2010, we reported in this story - Fresh & Easy Neighborhood Market CEO Tim Mason Says 70 New Stores Possible in Los Angeles Area - that Tim Mason, the CEO of Fresh & Easy and Tesco's deputy CEO and chief marketing officer since March 2011, said Fresh & Easy Neighborhood market could open up to 70 stores in Los Angeles over the next couple years.
Last year Mason repeated this potential strategy in a July 12, 2011 presentation to the Town Hall Los Angeles civic organization, noting the 70 new store potential in the L.A. region. [Suggested reading - July 12, 2011: Tesco in America: A Few Things Tesco Deputy CEO-Fresh & Easy Neighborhood Market CEO Tim Mason Might (and Probably Should) Say in His Speech at Town Hall Los Angeles Today.]
Four of the seven Fresh & Easy Express stores opened since November 2011 are in Los Angeles County. Additionally, so is the eighth unit, which is set to open soon at Sixth and Gaffey Streets in Los Angeles' San Pedro district. Further, the cities of Palos Verdes Estates and Bell are also both in Los Angeles County, making seven of the 10 initial 'Express' stores Los Angeles County-located.
The grocery chain also has new standard-format (10,000 square-foot) Fresh & Easy stores opening in Los Angeles County this year, including those listed here.
Bottom line: Los Angeles County is ground zero for Tesco's Fresh & Easy Express format, which is something we said it would be over a year ago.
Look for many more of the mini-markets, along with some regular format Fresh & Easy stores, to pop up in Los Angeles County this year and beyond, assuming Tesco can come close to breaking even with Fresh & Easy Neighborhood Market by the end of this fiscal year, which started at the end of February 2012 and runs until the end of February 2013, as CEO Philip Clarke says it will.
Related Stories
[Readers: You can read past stories and analysis focusing on Fresh & Easy Express, beginning with our January 2011 report in which we broke the news Tesco's Fresh & Easy would launch the smaller stores, at this link - Fresh and Easy Express.]
Reader Resources
>Click here for a list of the Fresh & Easy Express store locations.
>Click here to view a list of upcoming Fresh & Easy store openings.
>Click here if you're interested in learning more about the city of Palos Verdes Estates.
Wednesday, November 30, 2011
Fresh & Easy Neighborhood Market, Others Eyeing Closing Andronico's Store on Telegraph Avenue in Berkeley, California
Cars fill the parking lot of the Androncio's supermarket on Telegraph Avenue in Berkeley. The grocer is liquidating all of the merchandise in the store at deep-discounts prior to closing the store, most likely by the end of the month. Click on the photo above to enlarge it. Note the "store closing" sign on the store. [Photo credit: Fresh & Easy Buzz.]
Northern California Market Region Report
News/Analysis
On November 25, 2011 Renovco Capital, the new owner of Community Markets, announced it will close the store at 2655 Telegraph Avenue in Berkeley, California as part of its strategy to turn the once 14-store food and grocery retailer around, leaving it with just five stores in Northern California's San Francisco Bay Area.
[Read our 'The Insider' columnist's November 26 column: Andronico's to Close Another Store in Berkeley as Part of 'Comeback' Strategy for details. Also see what he wrote about Tesco's Fresh & Easy and Andronico's in this May 30, 2011 column: May 30, 2011: 82-Year-Old Grocer Andronico's Needs A Sugar Daddy of Sorts: 'The Insider' Suggest Tesco and its Fresh & Easy Neighborhood Market Might Fit the Bill.]
The Telegraph Avenue store is the second unit Andronico's has closed in Berkeley in as many months.
It's the third store the grocer has closed since July of this year.
Last month Andronico's closed a store on University Avenue in Berkeley. In July the retailer closed a store in Palo Alto.
Andronico's Community Markets started 2011 of with eight stores, down from a high of 14 units less than a decade ago. It now has five supermarkets - two stores in Berkeley and one unit each in San Francisco, Los Altos (South Bay Area) and San Anselmo (Marin County).
Renovco Capital bought 82-year-old Andronico's out of bankruptcy court of $16 million. (See the stories linked at the end of this piece for details.)
The closing of the Telegraph Avenue Andronico's supermarket, which has been a fixture at the location in Berkeley for many decades, offers a second store site opportunity for Tesco's Fresh & Easy Neighborhood Market in the Easy Bay Area University city (Cal Berkeley), where it's been looking for locations for some time.
In October Andronico's closed a store on University Avenue in Berkeley, and as we reported on October 18, 2011 here - Look for Fresh & Easy Neighborhood Market to Grab Closing University Avenue Andronico's Supermarket in Berkeley CA ... If it Can - Fresh & Easy is interested in the location.
In addition to Fresh & Easy Neighborhood Market, a couple other retailers, including a dollar store chain, are interested in the now vacant University Avenue Andronico's site, according to our sources.
Those same sources told us yesterday that Fresh & Easy's real estate folks have already expressed an interest in the closing Telegraph Avenue Andronico's store.
Additionally, we're told a natural foods chain and CVS Pharmacy, in addition to Tesco's Fresh & Easy, are also interested in the Telegraph Avenue location, which our 'The Insider' columnist reported on November 26 will likely close by the end of the year.
Andronico's is already holding a merchandise liquidation sale at the Telegraph Avenue store, offering products for deep discounts, which is what it did when it closed the University Avenue supermarket. It took the grocer just a couple weeks to liquidate most everything at the University Avenue location.
Our commercial real estate and other sources say one possible scenario involving Tesco's Fresh & Easy and CVS Pharmacy in the Andronico's Telegraph Avenue location would be for the two chains to divide the building in half, putting a Fresh & Easy fresh food and grocery market on one side and a CVS drug store on the other.
Fresh & Easy Neighborhood Market and CVS did just that in a former Albertsons supermarket location at 32nd and Clement Street in San Francisco's Outer Richmond District.
The Fresh & Easy store at 32nd Avenue and Clement Street opened June 22, as we reported that same day in this story: Tesco's Fresh & Easy Neighborhood Market Opens First Store in San Francisco - in Outer Richmond District.
The CVS drug store, which shares the building with the Fresh & Easy grocery market (view the floor plan here) opened about a month later.
The Telegraph Avenue Andronico's store in Berkeley has about 20,000 square-feet of selling space, based on our estimation. That would be enough room to put both a standard version (10,000 square-feet of selling space) Fresh & Easy store and a CVS drug store that's about the same size (or slightly smaller) as the unit at 32nd and Clement in San Francisco.
As an alternative, Tesco could put one of its Fresh & Easy Express stores (3,000 square-feet of selling space inside a 4,000 square-foot exterior) in the Telegraph Avenue Andronico's building, although going with a standard sized Fresh & Easy market makes much better sense, in our analysis.
But it's still early. And we suspect additional food retailers will be interested in the Telegraph location.
No deal has been done between the landlord and any retailer yet, according to our sources.
Of the two locations, the vacant Andronico's on University Avenue and the soon-to-be vacant unit on Telegraph, the Telegraph Avenue location would be the better of the two for Tesco's Fresh & Easy if the grocer were to take just one of the sites, if it can, in our estimation and analysis.
The main reason for this is because a Fresh & Easy (or any other) store at the location would benefit greatly from the heavy pedestrian and auto traffic on Telegraph Avenue.
Additionally, the Telegraph Avenue location is closer to the University of California at Berkeley campus than the University Avenue site is, which is another big plus, because our research and reporting over the last 4-plus years shows that the Fresh & Easy format tends to be most popular among the millennial consumer segment, as well as college and university students.
Both the University and Telegraph Avenue locations offer excellent potential for Tesco's Fresh & Easy however. And commercial real estate buildings that can house grocery stores doesn't open up all that often in Berkeley.
Additionally, the Telegraph Avenue location, to a greater extend, and the vacant Andronico's building on University Avenue to a lessor but significant extent, both also have the potential to be excellent locations for the two farmers market format chains - Sprouts and Sunflower - both of which are putting a major emphasis on opening new stores in Northern California, including in the San Francisco Bay Area.
Berkeley is the ideal demographic for both farmers market style grocery chains, and as noted, grocery store (even smaller format) commercial real estate doesn't become available all that frequently in Berkeley.
Related Stories
November 26, 2011: Andronico's to Close Another Store in Berkeley as Part of 'Comeback' Strategy
October 30, 2011: 'The Insider' Offers Some Advice He Suggests the New Owners of Northern California's Andronico's Markets Should Take Post-Haste
October 18, 2011: May-to-October at 82-Year-Old Andronico's Markets: New Owner, 2 Stores Closed ... Now What?
May 30, 2011: 82-Year-Old Grocer Andronico's Needs A Sugar Daddy of Sorts: 'The Insider' Suggest Tesco and its Fresh & Easy Neighborhood Market Might Fit the Bill
See these links - Fresh and Easy Northern California and Fresh and Easy San Francisco Bay Area - for additional related stories.
Northern California Market Region Report
News/Analysis
On November 25, 2011 Renovco Capital, the new owner of Community Markets, announced it will close the store at 2655 Telegraph Avenue in Berkeley, California as part of its strategy to turn the once 14-store food and grocery retailer around, leaving it with just five stores in Northern California's San Francisco Bay Area.
[Read our 'The Insider' columnist's November 26 column: Andronico's to Close Another Store in Berkeley as Part of 'Comeback' Strategy for details. Also see what he wrote about Tesco's Fresh & Easy and Andronico's in this May 30, 2011 column: May 30, 2011: 82-Year-Old Grocer Andronico's Needs A Sugar Daddy of Sorts: 'The Insider' Suggest Tesco and its Fresh & Easy Neighborhood Market Might Fit the Bill.]
The Telegraph Avenue store is the second unit Andronico's has closed in Berkeley in as many months.
It's the third store the grocer has closed since July of this year.
Last month Andronico's closed a store on University Avenue in Berkeley. In July the retailer closed a store in Palo Alto.
Andronico's Community Markets started 2011 of with eight stores, down from a high of 14 units less than a decade ago. It now has five supermarkets - two stores in Berkeley and one unit each in San Francisco, Los Altos (South Bay Area) and San Anselmo (Marin County).
Renovco Capital bought 82-year-old Andronico's out of bankruptcy court of $16 million. (See the stories linked at the end of this piece for details.)
The closing of the Telegraph Avenue Andronico's supermarket, which has been a fixture at the location in Berkeley for many decades, offers a second store site opportunity for Tesco's Fresh & Easy Neighborhood Market in the Easy Bay Area University city (Cal Berkeley), where it's been looking for locations for some time.
In October Andronico's closed a store on University Avenue in Berkeley, and as we reported on October 18, 2011 here - Look for Fresh & Easy Neighborhood Market to Grab Closing University Avenue Andronico's Supermarket in Berkeley CA ... If it Can - Fresh & Easy is interested in the location.
In addition to Fresh & Easy Neighborhood Market, a couple other retailers, including a dollar store chain, are interested in the now vacant University Avenue Andronico's site, according to our sources.
Those same sources told us yesterday that Fresh & Easy's real estate folks have already expressed an interest in the closing Telegraph Avenue Andronico's store.
Additionally, we're told a natural foods chain and CVS Pharmacy, in addition to Tesco's Fresh & Easy, are also interested in the Telegraph Avenue location, which our 'The Insider' columnist reported on November 26 will likely close by the end of the year.
Andronico's is already holding a merchandise liquidation sale at the Telegraph Avenue store, offering products for deep discounts, which is what it did when it closed the University Avenue supermarket. It took the grocer just a couple weeks to liquidate most everything at the University Avenue location.
Our commercial real estate and other sources say one possible scenario involving Tesco's Fresh & Easy and CVS Pharmacy in the Andronico's Telegraph Avenue location would be for the two chains to divide the building in half, putting a Fresh & Easy fresh food and grocery market on one side and a CVS drug store on the other.
Fresh & Easy Neighborhood Market and CVS did just that in a former Albertsons supermarket location at 32nd and Clement Street in San Francisco's Outer Richmond District.
The Fresh & Easy store at 32nd Avenue and Clement Street opened June 22, as we reported that same day in this story: Tesco's Fresh & Easy Neighborhood Market Opens First Store in San Francisco - in Outer Richmond District.
The CVS drug store, which shares the building with the Fresh & Easy grocery market (view the floor plan here) opened about a month later.
The Telegraph Avenue Andronico's store in Berkeley has about 20,000 square-feet of selling space, based on our estimation. That would be enough room to put both a standard version (10,000 square-feet of selling space) Fresh & Easy store and a CVS drug store that's about the same size (or slightly smaller) as the unit at 32nd and Clement in San Francisco.
As an alternative, Tesco could put one of its Fresh & Easy Express stores (3,000 square-feet of selling space inside a 4,000 square-foot exterior) in the Telegraph Avenue Andronico's building, although going with a standard sized Fresh & Easy market makes much better sense, in our analysis.
But it's still early. And we suspect additional food retailers will be interested in the Telegraph location.
No deal has been done between the landlord and any retailer yet, according to our sources.
Of the two locations, the vacant Andronico's on University Avenue and the soon-to-be vacant unit on Telegraph, the Telegraph Avenue location would be the better of the two for Tesco's Fresh & Easy if the grocer were to take just one of the sites, if it can, in our estimation and analysis.
The main reason for this is because a Fresh & Easy (or any other) store at the location would benefit greatly from the heavy pedestrian and auto traffic on Telegraph Avenue.
Additionally, the Telegraph Avenue location is closer to the University of California at Berkeley campus than the University Avenue site is, which is another big plus, because our research and reporting over the last 4-plus years shows that the Fresh & Easy format tends to be most popular among the millennial consumer segment, as well as college and university students.
Both the University and Telegraph Avenue locations offer excellent potential for Tesco's Fresh & Easy however. And commercial real estate buildings that can house grocery stores doesn't open up all that often in Berkeley.
Additionally, the Telegraph Avenue location, to a greater extend, and the vacant Andronico's building on University Avenue to a lessor but significant extent, both also have the potential to be excellent locations for the two farmers market format chains - Sprouts and Sunflower - both of which are putting a major emphasis on opening new stores in Northern California, including in the San Francisco Bay Area.
Berkeley is the ideal demographic for both farmers market style grocery chains, and as noted, grocery store (even smaller format) commercial real estate doesn't become available all that frequently in Berkeley.
Related Stories
November 26, 2011: Andronico's to Close Another Store in Berkeley as Part of 'Comeback' Strategy
October 30, 2011: 'The Insider' Offers Some Advice He Suggests the New Owners of Northern California's Andronico's Markets Should Take Post-Haste
October 18, 2011: May-to-October at 82-Year-Old Andronico's Markets: New Owner, 2 Stores Closed ... Now What?
May 30, 2011: 82-Year-Old Grocer Andronico's Needs A Sugar Daddy of Sorts: 'The Insider' Suggest Tesco and its Fresh & Easy Neighborhood Market Might Fit the Bill
See these links - Fresh and Easy Northern California and Fresh and Easy San Francisco Bay Area - for additional related stories.
Tuesday, November 15, 2011
Fresh & Easy Neighborhood Market to Open 20-Plus New Stores in Early 2012 - We Have What's Not in the Press Release
Tesco's Fresh & Easy Neighborhood Market sent out a press release today in which it announced it's hiring for more than 600 jobs for over 20 new stores it plans to open from January-March 2012. You can view the release .
In the press release, which you can view here, Fresh & Easy Neighborhood Market listed 22 cities - 21 in California and Las Vegas, Nevada - where the 20-plus new stores will be located. But the Tesco-owned grocery chain didn't list the addresses of those 20-plus stores in the 22 cities.
But never fear, earlier this month we published a list (at the top-left of the blog) of 26 stores in California that Fresh & Easy Neighborhood Market is currently preparing for early 2012 openings, and has started hiring employees for.
In addition, we included six locations in Las Vegas that Fresh & Easy has been planning to open for a number of years but hasn't, instead closing six stores there a year ago this month. (See the store closing list at the top of the blog for the locations.)
As we note in the list, we don't suspect Fresh & Easy to open more than a handful of the six units in Las Vegas in the January-March 2012 time period. But, as the grocer noted in the press release today, it does plan to open one or more new store in Las Vegas in early 2012.
Below are the specific locations of the 26 stores Fresh & Easy currently plans to open in early 2012. There could be others coming up, and a couple might not make the cut by the end of March for currently unforeseen reasons. But we've identified the units using a variety of sources in our reporting, along with using various research tools.
To see the Las Vegas addresses, go here: Planned F&E Openings Jan-March 2012.
You'll see numerous publications write about Fresh & Easy's plans, announced today in its press release, but this is the only place you are going to obtain the specific locations - at least for a little while.
You can click here for Fresh & Easy's press release so that you can match up the cities listed in it with the addresses and cities listed below.
Southern California
1. Laguna Niguel - Crown Valley Parkway and Golden
2. Hermosa Beach - Pacific Coast Highway And 8th Street
3. Chula Vista - 3rd Avenue and J Street
4. Burbank - Victory Boulevard and Buena Vista
5. Santee - Mission Gorge and Cuyamaca
6. Torrance - Hathorn Boulevard and Carson Street
7. Costa Mesa - Harbor Boulevard and Gisler Avenue
8. Los Angeles - Figueroa Street and Jefferson Boulevard
9. Los Angeles - Canyon Avenue and Sherman
10. Los Alimitos - Valley View Street and Lampson Avenue
11. Moorpark - Los Angeles and Moorpark
12. Granada Hills - Balboa Boulevard and Millwood
13. Santa Barbara - Downtown: 336 North Milpas Street
Central California Coast
14. San Luis Obispo - South Street and Broad Street
Northern California
South Coast
15. Monterey - 2020 Del Monte Avenue
San Francisco Bay Area
16. Brentwood - Balfour Road and Fairview Avenue
17. San Francisco - Silver and Goettinggen
18. Mountain View - North Rengstorft and Middlefield Road
19. Antioch - Lone Tree Way and Gold Course Drive
20. San Jose - Holger and First Street (Downtown San Jose near Safeway's 'The Market' store)
Sacramento Region
21. Sacramento - 34th Street and Broadway
22. Sacramento - Watt Avenue & El Camino Avenue
23. Sacramento - Mack Road and Franklin Boulevard
24. Lincoln - Lincoln and Sterling Road
25. Elk Grove - Elk Grove Florin Road and Calvine Road
26. Folsom - East Natoma Street and Blue Ravine Road
We will be reporting on and writing about Fresh & Easy Neighborhood Market's early 2012 new store plans extensively in the coming days, weeks and months. But there are a few takeaways we want to leave you with from our specific location list above and Fresh & Easy's announcement today.
First, the four Southern California stores in italics in our list above - Laguna Niguel, Hermosa Beach, Burbank and Los Angeles - are Fresh & Easy Express units.
The first 'Express' store, at La Cienega Boulevard and 18th Street in Los Angeles, opened November 2. [See - November 2, 2011: Open in Los Angeles: A Look at the First 'Fresh & Easy Express' Store; and November 1, 2011: Analysis: Tesco Opens First 'Fresh & Easy Express' Store Tomorrow in Los Angeles ... So What ... ?
Also key is the fact that Fresh & Easy will be intering three new market regions when it opens the stores in San Luis Obispo (Central Coast), Monterey (Northern California's South Coast) and Sacramento. We will be writing more about this development in an upcoming story.
Lastly, there are currently 184 Fresh & Easy markets. Tesco CEO Philip Clarke has said the United Kingdom-based retailer needs 300 Fresh & Easy units open and operating by February 2013 in order to fit with his strategy of breaking even with Fresh & Easy by the end of the 2012/13 fiscal year, which is over in February 2013, 16 months from now.
If Fresh & Easy opens 30 new stores (we will error on the high side to be more than fair) by the end of March 2012 - for a total at that time of 214 units - it will need to open 86 stores from April 2012- February 2013, an 11 month period, in order to get to Clarke's magic 300 units, give or take a handful of course.
It's an achievable task - but neither easy nor in many cases advisable. Tesco has opened under 50 new stores so far in 2011, for example.
The 600-plus new jobs Fresh & Easy says its hiring for, all but a handful in California, is good news for the Golden State, which still has the second-highest jobless (over 12%) rate in the U.S. The highest: Ironically ... it's Nevada, at 14%-plus.
Tuesday, October 18, 2011
Look for Fresh & Easy Neighborhood Market to Grab Closing University Avenue Andronico's Supermarket in Berkeley CA ... If it Can
Breaking Buzz
Companion Story - October 18, 2011: May-to-October at 82-Year-Old Andronico's Markets: New Owner, 2 Stores Closed ... Now What?
Look for Tesco's Fresh & Easy Neighborhood Market to grab the lease on the Andronico's grocery store on University Avenue in Berkeley, California that the new owners of the six-store supermarket chain announced yesterday it will be closing soon, if it can strike a deal to it and the landlord's liking before another grocer does.
Investment firms Renovo Capital and Rosewood Investment Capital, which last Thursday acquired 82-year-old family-owned Andronico's through its $50 million Renwood Opportunity Fund partnership for about $16 million, said yesterday they're closing the University Avenue store, which is one of four Andronico's grocery markets in Berkeley. The closing will leave Andronico's with six stores, three in Berkeley, and one each in San Francisco, San Anselmo and Los Altos.
Andronico's filed for Chapter 11 bankruptcy protection in August, listing debts of $10-$50 million, with assets of about the same amount. Renovco Capital, which among other things provides financing to financially struggling companies, has kept Andronico's operating since August by providing it with about $5 million of asset-secured debtor-in-possession financing.
Fresh & Easy Neighborhood Market has been looking for store locations in Berkeley for some time as part of its launch into Northern California early this year.
So far the fresh food and grocery chain has opened 14 stores in the region, 12 of which are in the San Francisco Bay Area. Berkeley is in the East Bay Area, where almost half of those 14 Fresh & Easy stores are located. Fresh & Easy has no planned locations to date for Berkeley, where space for new grocery stores is difficult to find.
We happen to know from sources internal to and that work closely with Tesco's Fresh & Easy that the University Avenue Andronico's store in Berkeley has been on the El Segundo, (Southern) California 182-store fresh food and grocery chain's radar screen, should it be closed.
Now that Andronico's new owners have announced the closure of the University Avenue store (something our 'The Insider' columnist said in a May column was likely and wrote about in his column today, linked at the top), new owners or not, we're told Fresh & Easy wants the location if it can get it can strike a deal. In fact, according to our sources, both the building's landlord and representatives of the City of Berkeley's economic development department plan to talk to representatives of the grocery chain about the soon-to-be-vacant grocery store as early as this week.
The City of Berkeley's economic development team also plans to reach out to other grocers about taking over the University Avenue Andronico's store, a member of the staff told us yesterday.
In our analysis the location has the potential to be a good one for Tesco's Fresh & Easy.
Iconic grocer Trader Joe's recently opened a new store on University Avenue, not far from the Andronico's location. The Trader Joe's has taken considerable business from the store. However, in our observation and analysis, it was Andronico's overall financial problems that hurt the University Avenue store's sales performance over the last couple years more so that the opening of the Trader Joe's, although it's opening was significant.
In terms of other grocers, the Andronico's location is sort of a mixed bag, depending on the food retailing format. For example, we don't see the Bay Area's three leading grocery chains - Safeway Stores, Save Mart/Lucky or Raley's - being interested in the University Avenue store, which is under 20,000 square-feet.
However, the University avenue location is a potentially good one for natural-organic foods chains like Sprouts Farmers Market, Sunflower Farmers Market and Whole Foods Market. At one time natural foods chain Wild Oats, which was acquired a few years ago by Whole Foods, had a small store (about 5,000 square-feet) on University Avenue near the Andronico's market. But the store was closed over a decade ago as part of then Wild Oats' decision to close what were a handful of stores it operated in Northern California.
The Andronico's location also offers potentially good opportunity for local Bay Area independent grocery chains like Mollie Stone's Markets and Lunardi's, both which operate supermarkets that offer both mainstream groceries and specialty selections.
Both Sprouts and Sunflower Farmers Market have big plans for Northern California, focusing on the Bay Area and Sacramento region. We expect both grocers to look at the site, assuming Fresh & Easy Neighborhood Market doesn't grab the lease this week.
Companion Story - October 18, 2011: May-to-October at 82-Year-Old Andronico's Markets: New Owner, 2 Stores Closed ... Now What?
Look for Tesco's Fresh & Easy Neighborhood Market to grab the lease on the Andronico's grocery store on University Avenue in Berkeley, California that the new owners of the six-store supermarket chain announced yesterday it will be closing soon, if it can strike a deal to it and the landlord's liking before another grocer does.
Investment firms Renovo Capital and Rosewood Investment Capital, which last Thursday acquired 82-year-old family-owned Andronico's through its $50 million Renwood Opportunity Fund partnership for about $16 million, said yesterday they're closing the University Avenue store, which is one of four Andronico's grocery markets in Berkeley. The closing will leave Andronico's with six stores, three in Berkeley, and one each in San Francisco, San Anselmo and Los Altos.
Andronico's filed for Chapter 11 bankruptcy protection in August, listing debts of $10-$50 million, with assets of about the same amount. Renovco Capital, which among other things provides financing to financially struggling companies, has kept Andronico's operating since August by providing it with about $5 million of asset-secured debtor-in-possession financing.
Fresh & Easy Neighborhood Market has been looking for store locations in Berkeley for some time as part of its launch into Northern California early this year.
So far the fresh food and grocery chain has opened 14 stores in the region, 12 of which are in the San Francisco Bay Area. Berkeley is in the East Bay Area, where almost half of those 14 Fresh & Easy stores are located. Fresh & Easy has no planned locations to date for Berkeley, where space for new grocery stores is difficult to find.
We happen to know from sources internal to and that work closely with Tesco's Fresh & Easy that the University Avenue Andronico's store in Berkeley has been on the El Segundo, (Southern) California 182-store fresh food and grocery chain's radar screen, should it be closed.
Now that Andronico's new owners have announced the closure of the University Avenue store (something our 'The Insider' columnist said in a May column was likely and wrote about in his column today, linked at the top), new owners or not, we're told Fresh & Easy wants the location if it can get it can strike a deal. In fact, according to our sources, both the building's landlord and representatives of the City of Berkeley's economic development department plan to talk to representatives of the grocery chain about the soon-to-be-vacant grocery store as early as this week.
The City of Berkeley's economic development team also plans to reach out to other grocers about taking over the University Avenue Andronico's store, a member of the staff told us yesterday.
In our analysis the location has the potential to be a good one for Tesco's Fresh & Easy.
Iconic grocer Trader Joe's recently opened a new store on University Avenue, not far from the Andronico's location. The Trader Joe's has taken considerable business from the store. However, in our observation and analysis, it was Andronico's overall financial problems that hurt the University Avenue store's sales performance over the last couple years more so that the opening of the Trader Joe's, although it's opening was significant.
In terms of other grocers, the Andronico's location is sort of a mixed bag, depending on the food retailing format. For example, we don't see the Bay Area's three leading grocery chains - Safeway Stores, Save Mart/Lucky or Raley's - being interested in the University Avenue store, which is under 20,000 square-feet.
However, the University avenue location is a potentially good one for natural-organic foods chains like Sprouts Farmers Market, Sunflower Farmers Market and Whole Foods Market. At one time natural foods chain Wild Oats, which was acquired a few years ago by Whole Foods, had a small store (about 5,000 square-feet) on University Avenue near the Andronico's market. But the store was closed over a decade ago as part of then Wild Oats' decision to close what were a handful of stores it operated in Northern California.
The Andronico's location also offers potentially good opportunity for local Bay Area independent grocery chains like Mollie Stone's Markets and Lunardi's, both which operate supermarkets that offer both mainstream groceries and specialty selections.
Both Sprouts and Sunflower Farmers Market have big plans for Northern California, focusing on the Bay Area and Sacramento region. We expect both grocers to look at the site, assuming Fresh & Easy Neighborhood Market doesn't grab the lease this week.
Monday, August 1, 2011
Six Fresh & Easy Neighborhood Market Stores in Southern California Being Readied For Openings
Tesco's Fresh & Easy in Southern California: New Stores
Tesco's Fresh & Easy Neighborhood Market is queuing up two more stores in Southern California for openings later this year, Fresh & Easy Buzz has learned.
The two new stores, at Nohl Ranch Road and Anaheim Hills Road in Orange County's Anaheim Hills and 18th Street and La Cienega Boulevard in Los Angeles, are in addition to the four new units we reported on July 5 [Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August] the grocer is already preparing to open in the region.
The four stores are:
>Anaheim - Euclid and Broadway
>Long Beach - Long Beach Boulevard and 5th Street
>Long Beach - Atlantic Avenue and 33rd Street
>Los Angeles - Coldwater Canyon Avenue and Sherman
On July 13 Fresh & Easy Neighborhood Market confirmed its plans to open the two stores in Long Beach listed above, along with a unit in Hayward in Northern California, soon, saying in a press release it started hiring employees for the three stores. [See our story here - July 13, 2011: Fresh & Easy Neighborhood Market Press Release Confirms Our Recent Report On New Stores.]
None of the six Fresh & Easy stores are set to open this month, although based on the information we currently have we expect one or more of the units to be opened in September. To date the grocer has not announced any new store openings for September.
The store at Nohl Ranch Road and Anaheim Hills Road in Anaheim Hills, California is located in the Anaheim Hills Plaza shopping center, which was renovated and expanded in 2008 by its then owner Hanley Investment Group. Hanley Investment Group sold the 71,720-square-foot neighborhood shopping center to Lin Investments in August 2009. The center's current retail anchor is a CVS pharmacy drug store.
The new store at 18th Street and La Cienega Boulevard is in what's often referred to a the mid-city area of Los Angeles. The store is one of a number of units Fresh & Easy Neighborhood Market has planned for Los Angeles County.
For example, on Saturday we reported here that what most likely is going to be the first smaller format (4,000 square-foot) Fresh & Easy "Express" store to open will be located in Los Angeles' San Pedro community. (Also, click here to read about additional Fresh & Easy stores currently in development in Los Angeles.)
The addition of the 18th and La Cienega unit in Los Angeles and the Anaheim Hills location makes for six new stores - the four units we reported on July 5 and the two new units - in Southern California Tesco's Fresh & Easy is preparing to open this year, based on our reporting to date.
Tesco has opened 22 Fresh & Easy stores so far this year, all in California. Twelve of the new stores are in Northern California and 10 units are in Southern California.
Earlier this year Tesco said it would open 50 new Fresh & Easy stores in 2011. One store is set to open in August. That store is at 3rd Street and Carroll Avenue in San Francisco's Bayview District. It opens August 28.
Along with the six new Fresh & Easy stores in Southern California, we've identified through our reporting four stores (in addition to the unit in San Francisco opening August 28) in the north being prepared for openings soon.
Those stores are in Hayward, Farfield, Antioch and Sunnyvale. [See - March 15, 2011: San Francisco, Antioch and Fairfield Stores Next Up in Northern California For Fresh & Easy Neighborhood Market; and May 15, 2011: Breaking Buzz: Tesco's Fresh & Easy Neighborhood Market Plans to Open Second Store in Hayward, California August 10.]
The Hayward unit at A Street and Hesperian Boulevard in Hayward isn't going to open on August 10, as we noted might be the case in the May 15 story at the above link. Based on the current information we have, we're expecting a September 2011 opening for the store, which will be the second Fresh & Easy market in the city.
The five stores in Northern California and the six in the south bring to 11 the number of Fresh & Easy units in the pipeline for opening this year, based on our reporting so far. When opened those 11 stores will bring the total to date for the year to 33 units.
Tesco currently has 101 of its 176 Fresh & Easy Neighborhood Market stores in Southern California.
In total there are 127 Fresh Easy units in California. Along wth the Southern California stores, the retailer has 14 units (seven in each region) in the Bakersfield and Fresno metro areas in the Central Valley and 12 stores in Northern California.
There are 28 Fresh & Easy stores in metropolitan Phoenix, Arizona and 21 units in metro Las Vegas, Nevada.
The six Fresh & Easy stores next up in Southern California
>Anaheim - Euclid and Broadway
>Anaheim Hills - Nohl Ranch Road and Anaheim Hills
>Long Beach - Long Beach Boulevard and 5th Street
>Long Beach - Atlantic Avenue and 33rd Street
>Los Angeles - Coldwater Canyon Avenue and Sherman
>Los Angeles - 18th Street and La Cienega
Related Stories
July 30, 2011: First 4,000 Sq. Ft. Fresh & Easy Neighborhood Market 'Express' Store Set to Open in Los Angeles' San Pedro Community This Year
July 13, 2011: Fresh & Easy Neighborhood Market Press Release Confirms Our Recent Report On New Stores
July 9, 2011: Fresh & Easy Neighborhood Market (Selectively) Bullish on Commercial Real Estate In California
July 5, 2011: Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August
May 18, 2011: Major Changes Coming to Tesco's Fresh & Easy Neighborhood Market Stores
February 23, 2011:Fresh & Easy Neighborhood Market Hits - and Passes - 100-Store Milestone in Southern California Today
November 4, 2010: Fresh & Easy Neighborhood Market Confirms Our October Reports On 10 New Stores Opening in Early 2011
October 25, 2010: Fresh & Easy Neighborhood Market to Open 10 New Stores in 10 Southern California Cities in January-February 2011
Also, see the following links - Fresh and Easy Southern California and Southern California Market Region Report - for additional related stories.
Wednesday, July 13, 2011
Fresh & Easy Neighborhood Market Press Release Confirms Our Recent Report On New Stores
Tesco's Fresh & Easy Neighborhood Market issued a press release today announcing it's hiring employees for three stores in California it plans to open soon.
The announcement confirms our July 5, 2011 story, in which we reported the grocery chain is queuing up nine stores, all in California, for upcoming openings.
The three stores - two in Southern California and one unit in Northern California - Fresh & Easy Neighborhood Market announced it's hiring for today are at the following locations: Long Beach Boulevard at 5th Street and Atlantic Avenue and 33rd Avenue, both in Long Beach, California; and Hesperian Boulevard and A Street in Hayward, which is in the East San Francisco Bay Area.
The two Long Beach stores and the Hayward unit are among the nine upcoming new Fresh & Easy markets the retailer is planning to open in the coming months, as we reported in our July 5 story.
>Read our July 5, 2011 story here: Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August .
>Read the press release from Fresh & Easy Neighborhood Market here.
Fresh & Easy wages
Tesco's Fresh & Easy pays a starting wage of $10 hour for basic clerk positions in its stores, as the grocer notes in its press release.
But what you won't read in today's press release issued by Fresh & Easy Neighborhood Market or in any of the others it's issued since 2007 - nor will you obtain the information in any other publication - is what the fresh food and grocery chain pays store managers and the two levels of management assistants level that comprise the 20-25 employees in each of its stores.
First, unlike supermarket chains operated by Kroger (Ralphs in Southern California and Fry's in Arizona, for example), Supervalu, Inc. (Albertsons in Southern California) and Safeway Stores, or mass merchandisers like Walmart and Target, Tesco's Fresh & Easy pays its store managers by the hour rather than an annual salary.
Currently, the hourly rate for a store manager at Fresh & Easy Neighborhood Market ranges from $42-$45 hour, depending on the perspective manager's experience level.
Additionally, managers of Fresh & Easy stores receive a health benefits package and have a bonus program, along with participating in the company 401K retirement plan if they choose to do so.
The Tesco-owned grocery chain, which currently has 176 stores in California, Nevada and Arizona, has two types of positions designed to assist store managers - assistant mangers and team leaders.
The assistant managers, and not every Fresh & Easy store has them, make a starting wage of $15 hour at present.
Team leaders, which is a position similar to a head clerk at unionized grocery chains like those operated by Kroger and Safeway, start at $13 hour.
Like all store-level workers at Fresh & Easy that work over 20-hours a week, both assistant managers and team leaders have a health benefits plan that includes medical, vision, prescription drug and dental (the grocer pays about 75% of the premium), and they too can participate in the chain's 401K investment/retirement plan.
All of the rank-and-file employees at Fresh & Easy stores work part-time, in most instances in the 20-34 hours-per-week range.
Most but not all assistant manages work full-time.
The majority of team leaders (usually about three per-store but there can be more or fewer) work part-time, although there are some full-time exceptions.
Fresh & Easy in California
As we've been reporting in Fresh & Easy Buzz since last year, Tesco's El Segundo, California-based Fresh & Easy chain is focusing virtually all of its new store openings this year in California.
For example, so far in 2011 the grocer has opened 22 new stores, all in California. Twelve of those stores are in Northern California. The remaining 10 new stores opened so far this year are in Southern California.
The Golden State is where the majority of Fresh & Easy Neighborhood Market' 176 stores are located.
A whopping 127 units are in California. Of those stores, 101 units are in Southern California, 12 stores are in Northern California and 14 units (seven each respectively in each region) are in the Fresno and Bakersfield metro areas in the Central Valley.
Tesco has 28 Fresh & Easy stores in metropolitan Phoenix, Arizona and 21 units in metro Las Vegas, Nevada.
No new stores have been opened in either region this year. Fresh & Easy Neighborhood Market has no plans to open any new stores in either Nevada or Arizona in August, according to our sources.
In November 2010, Tesco closed six stores in each of the two western states, along with one unit in Southern California. (See here for details.)
Fresh & Easy Neighborhood Market thus far has announced it plans to open one new store in August. That store is at 3rd Street and Carroll Avenue in San Francisco's Bayview District.
We've reported the grocery chain also plans to open its store at Hesperian Boulevard and A Street in Hayward in August, although as we've noted that date could be advanced depending on a number of factors.
Related Stories
July 9, 2011: Fresh & Easy Neighborhood Market (Selectively) Bullish on Commercial Real Estate In California
July 5, 2011: Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August
May 18, 2011: Major Changes Coming to Tesco's Fresh & Easy Neighborhood Market Stores
January 14, 2011: Tesco 'Banking' on California in 2011 For Fresh & Easy Neighborhood Market USA
November 4, 2010: Fresh & Easy Neighborhood Market Confirms Our October Reports On 10 New Stores Opening in Early 2011
May 15, 2008: Fresh But Never Easy: Tesco's Long But Rapid South-North March in the Nation-State of California
April 19, 2011: Tesco's Fresh & Easy Neighborhood Market Posts Biggest One-Year Loss Yet - $307 Million Loss on Sales of $818 Million
February 19, 2008: Tesco's Fresh & Easy Serving as an Economic Stimulus Package of Sorts for California's Troubled Commercial Retail Real Estate Industry
[Also: Click on the following links - new store development, California, Fresh and Easy and commercial real estate, Fresh and Easy Northern California, Fresh and Easy Southern California, new store development, Tesco Fresh and Easy California March - for additional related stories.]
Saturday, July 9, 2011
Fresh & Easy Neighborhood Market (Selectively) Bullish on Commercial Real Estate In California
News/Analysis
Tesco's El Segundo, California-based Fresh & Easy Neighborhood Market may be struggling to stem what appear to be its no-end-in-site losses - around $900 million so far since November 2007 and about $300 million in Tesco's latest fiscal year ended February 26, 2011. But that's not stopping it - instead perhaps it's encouraging it - from being bullish on commercial real estate in selected parts of California.
Fresh & Easy Neighborhood Market, which Tesco set up as an independent U.S.-based corporation when it launched the food and grocery retailing venture in Southern California in 2006, has closed on two major commercial real estate purchases in Southern California over the last four-to-five weeks, including its biggest deal we're aware of to date.
That deal: This week Tesco's Fresh & Easy Neighborhood Market closed on a $7-million purchase of 21815 Hawthorne Boulevard in Torrance, California, where the grocery chain plans to turn a 10,720-square-foot vacant building on what is a 1.69 acre parcel into one of it small-format fresh food and grocery stores. The now vacant building previously housed a CoCo's family-style restaurant.
Fresh & Easy Neighborhood Market bought 21815 Hawthorne Boulevard from the Kinoshita Family Trust, according to Woodspear Properties, the commercial real estate firm that represented the seller, and Highland Partners, which represented Tesco's Fresh & Easy in the deal.
The $7 million purchase comes on the heels of another multi-million dollar commercial real estate deal Tesco's Fresh & Easy closed on the second week of June, which is the $2.1-million purchase of a 1.12 acre parcel in the Central Coast California city of San Luis Obispo, where the grocery chain plans to build and open its first Fresh & Easy food and grocery market in the city.
According to our sources, Fresh & Easy Neighborhood Market is currently planning an early 2012 opening for its first store in the coastal city, which is home to one of the largest, most popular and top-ranked California State University campuses, Cal Poly San Luis Obispo.
Fresh & Easy Neighborhood Market bought the parcel in San Luis Obispo from Halfterty Development Company.
According to Stephen Leider and Clarice Clarke, who head up Lee & Associates' Central Coast offices in California, the parcel Fresh & Easy bought is one of three the real estate firm is marketing at the Village at Broad Street development in the city's popular downtown area . The three-parcel development is set to include a mix of residential housing and retail, they said.
The San Luis Obispo store will mark an important geographical milestone for Tesco's Fresh & Easy in its coastal route march from Southern California to Northern California, which is one of the two south-to-north paths it's taking as part of its strategy to have stores throughout the Golden State.
The other is the inland or valley route, which goes from Southern California, over the Grapevine and into the Central Valley - where there are 14 Fresh & Easy stores in the Bakersfield and Fresno regions and one unit about 100 miles north (of Fresno) in Modesto so far - and on into Northern California's Bay Area - where there are currently 12 Fresh & Easy stores - and eventually into the Sacramento region and other parts of the northern portion of the Golden State
The San Luis Obispo store will mark the nearly midway point in the coastal route between Southern California and coastal Northern California. The closest store in that south-to-north coastal route march so far is a recently opened Fresh & Easy market in Santa Maria, which is about 50 miles from San Luis Obispo on the south Central Coast.
Fresh & Easy has a future store location in Seaside on the Northern California coast and is currently negotiating with the landlord of a vacant roller rink in next door Monterey for another location in the region.
Seaside and Monterey are at the northern end of that south-to-north coastal route march, which follows the Pacific Ocean and offers some of the most scenic views in the U.S.
Fresh & Easy Neighborhood Market owns a few of its 176 stores, although the majority of the units are leased.
For example, it owns its store in Pacifica, California, which opened on March 9 of this year.
Fresh & Easy also owns the store in the 5800 Third Street development in San Francisco's Bayview district, which is set to open August 24, along with not-yet-opened Northern California store locations in the East Bay Area cities of Antioch (at Lone Tree & Golf Course) and Vallejo (two units), as well as a few other future store sites in the Golden State.
Fresh & Easy bought both future store locations in Vallejo, at Oakwood Avenue & Springs Road and Tennessee and Tuolumne, about a year ago after getting what its real estate chief thought was a good price due to commercial real estate values having dropped significantly in the city as a result of the recession and housing crisis. Vallejo has been one of the Northern California cities hardest hit by the recession. In fact, a couple years ago the City of Vallejo filed for bankruptcy, making it one of the first municipalities in the U.S. to do so.
The grocery chain paid about $1.5 million for the about 1.2-acre Oakwood Avenue location and a little over $1 million for the Tennessee and Tuolumne site, which is a vacant about 14,000 square-foot building that once housed a Grocery Outlet store.
Fresh & Easy's strategy is to purchase rather than lease selected parcels in places with historically solid commercial real estate appreciation, such as the San Francisco Bay Area, coastal California (north, south and central) and certain other regions in the state.
The strategy is a continuation of what Tesco has been doing for many years at home in the United Kingdom, which is to purchase selected properties its stores sit on, hold the properties for a given period of time and after they've reached a certain level of appreciation, bundle a set number of the properties into a portfolio and sell them, taking multi-year lease backs on the stores. Tesco then uses the proceeds from these sales to finance existing store remodels and new store construction. It's worked well for the retailer in the UK over the years.
The global retailer plans to do the same thing with the properties it's been selectively acquiring in the U.S. since about 2008 through its Fresh & Easy Neighborhood Market. Most if not all of the properties it's bought are either stores in California or parcels for future store development, like Torrance and San Luis Obispo in the Golden State.
Fresh & Easy Neighborhood Market operates a fairly large real estate department out of its El Segundo, California headquarters, particularly for a chain of 176 stores located in just three states with annual sales of about $800 million, which is currently the case for the Tesco-owned grocer.
Tesco's Fresh & Easy operates over a dozen real estate regions in California, Nevada and Arizona. Each region has a real estate director who is employed by the grocery chain. The real estate directors each work with a commercial real estate brokerage firm in each region, which it has named as its broker of record. For example, Pacific Retail Partners is Fresh & Easy's broker in the two real estate regions it has in Los Angeles.
Although the commercial real estate slump that hit the U.S. - and California, Nevada and Arizona, the three states Fresh & Easy operates in, particularly hard - most of the regions in California where it has bought properties have historically strong long-term appreciation levels, although the slump that still continues will result in Fresh & Easy Neighborhood Market getting far less of a return over a ten year period than it would have had it bought and sold the properties in the 1990's, for example.
However, the Bay Area and coastal locations remain excellent long-term commercial real estate investments, unless the last century of commercial real estate history in the state is proven wrong.
Meanwhile, Tesco's Fresh & Easy Neighborhood Market has a commercial real estate problem of its own, in our analysis. That problem is the grocery chain is sitting on, based on our research and calculations, about 60 sites it either owns or holds leases on (the vast majority being leased) that it hasn't yet opened and 13 locations - six each in metro Las Vegas, Nevada and metro Phoenix, Arizona and one in Southern California that it closed in November 2010 - it's paying monthly rent on (in most cases) but generating zero sales from.
Many of these locations, including about 30 (a few have been opened this year) in Northern California, were acquired by Fresh & Easy in late 2007-early-2008, which means in most of these cases it's been paying monthly rent on what are mostly vacant buildings it plans to turn into stores for going on four years. Many of the other units are early-to-mid-2009 acquisitions as well.
Having so many future locations it's making lease payments on is a major financial drag on Tesco's Fresh & Easy Neighborhood Market.
Tesco plans to open many of these Fresh & Easy stores between now and the end of 2012. Tesco says it will have 300 Fresh & Easy stores open by February 2013. There are currently 176 units, which means opening 124 new stores between now and then.
But there are also a number of Fresh & Easy units - particularly in metro Las Vegas and Phoenix but also in Southern California's Inland Empire region and the Central Valley - Tesco hasn't decided if it will open or not. Because Fresh & Easy has long term leases on these sites, coupled with the continued commercial real estate slump in California, Nevada and Arizona, it's basically stuck with the locations regardless if it opens those stores or not.
As a result, until it opens or disposes of these numerous non-producing store sites, their existence will continue to be a financial drag on Fresh & Easy Neighborhood Market and Tesco, in our analysis.
Related Stories
July 5, 2011: Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August
May 18, 2011: Major Changes Coming to Tesco's Fresh & Easy Neighborhood Market Stores
January 14, 2011: Tesco 'Banking' on California in 2011 For Fresh & Easy Neighborhood Market USA
November 4, 2010: Fresh & Easy Neighborhood Market Confirms Our October Reports On 10 New Stores Opening in Early 2011
May 15, 2008: Fresh But Never Easy: Tesco's Long But Rapid South-North March in the Nation-State of California
April 19, 2011: Tesco's Fresh & Easy Neighborhood Market Posts Biggest One-Year Loss Yet - $307 Million Loss on Sales of $818 Million
February 19, 2008: Tesco's Fresh & Easy Serving as an Economic Stimulus Package of Sorts for California's Troubled Commercial Retail Real Estate Industry
[Also: Click on the following links - new store development, California, Fresh and Easy and commercial real estate, Fresh and Easy Northern California, Fresh and Easy Southern California, new store development, Tesco Fresh and Easy California March - for more related stories.]
Tuesday, July 5, 2011
Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August
The next Fresh & Easy store to open is (above) at 3rd and Carroll in San Francisco. [Photo credit: Fresh & Easy Buzz.]
Breaking Buzz: New Stores
Fresh & Easy Neighborhood Market has to date announced it will open one store in August - its second unit in San Francisco - which is in the 5800 Third Street condominium development at 3rd Street and Carroll Avenue in the city's Bayview District.
However, the 176-store Tesco-owned grocery chain is queuing up a number of stores for openings in August and the following months, Fresh & Easy Buzz has learned.
We broke the news in this May 14, 2011 story [Breaking Buzz: Fresh & Easy Neighborhood Market Plans August 24 Opening For Third & Carroll Store in San Francisco's Bayview District] that Tesco's Fresh & Easy planned to open the new store at 3rd Street and Carroll Avenue in San Francisco on August 24. [Also see - May 10, 2011: Breaking Buzz: Fresh & Easy Neighborhood Market Plans to Open First San Francisco Store at 32nd and Clement June 22.]
Two weeks later, on May 23, Fresh & Easy Neighborhood Market confirmed our report by announcing in a press release it would open its first store in San Francisco - at 32nd Avenue and Clement Street in the Outer Richmond District - June 22, and its second unit, the 3rd Street and Carroll Avenue store, August 24, just as we reported in the May 10 story.
[See - May 23, 2011: Fresh & Easy Neighborhood Market Confirms Our Reports First Two San Francisco Stores to Open June 22 and August 24, 2011. Also read - June 22, 2011: Tesco's Fresh & Easy Neighborhood Market Opens First Store in San Francisco - in Outer Richmond District.]
Fresh & Easy Neighborhood Market doesn't normally announce store opening dates until three-to-four weeks prior to the given date of the opening. However, sources at the grocery chain tell us since we reported the opening date of the 3rd Street and Carroll store in early May, the retailer decided in part based on that to announce the date, along with the June 22 store opening, even though it was more than three months in advance of the August 24 opening, because it was receiving numerous inquiries, asking if the date we reported was correct.
In addition to the 3rd Street and Carroll Avenue store's August 24 opening date, we reported earlier this year Fresh & Easy is queuing up three additional stores, all in Northern California, for openings soon.
Those three stores are in the cities of Hayward, Antioch and Fairfield. You can read the details and get the addresses of the stores in the two stories linked here - March 15, 2011: San Francisco, Antioch and Fairfield Stores Next Up in Northern California For Fresh & Easy Neighborhood Market; and May 15, 2011: Breaking Buzz: Tesco's Fresh & Easy Neighborhood Market Plans to Open Second Store in Hayward, California August 10.
In addition to correctly reporting the planned August 24, 2011 opening of the 3rd Street and Carroll Avenue Fresh & Easy store in San Francisco's Bayview neighborhood on May 10 (as well as the June 22 opening of the Outer Richmond District store), we reported in the May 15 story linked above that the Hayward store, located at A Street and Hesperian Boulevard, will open August 10.
The store will be the grocer's second unit in the East Bay Area city. Tesco opened its first Fresh & Easy store in Hayward - at Mission Boulevard and Rousseau Street - April 27, 2011.[See - April 27, 2011: Tesco's Fresh & Easy Neighborhood Market at 175 (Stores): Three New Stores Open in Northern California Today.]
We (and you) should know in a couple weeks or so if our reporting on the Hayward store's opening date is correct because if it is opening August 10, Fresh & Easy Neighborhood Market will announce it 3-4 weeks in advance.
We stand behind the reported date. But as we always say in the blog, new store opening dates are fluid and dynamic at Tesco's Fresh & Easy. Therefore, the dates are always subject to change, as has been the case since the first units were opened in November 2007.
In addition to the San Francisco and Hayward stores opening in August - currently we're looking for August-to-October opening dates for the Fairfield and Antioch units - Fresh & Easy Neighborhood Market is now preparing a fifth store in Northern California for an opening in the coming months. That store is at Tasmine Drive and Fair Oaks Avenue in Sunnyvale, making five units in Northern California at the top of the upcoming new store opening list at Tesco's Fresh & Easy.
Southern California
Fresh & Easy Neighborhood Market is also queuing up four stores in Southern California for the next round of openings, which will start in August.
The locations of the stores in Southern California next up are:
City/Address
>Anaheim - Euclid and Broadway
>Long Beach - Long Beach Boulevard and 5th Street
>Long Beach - Atlantic Avenue and 33rd Street
>Los Angeles - Coldwater Canyon Avenue and Sherman
This makes nine new Fresh & Easy stores set to open soon in California, based on our reporting to date. Fresh & Easy has so far only announced the opening date (August 24) of the store at 3rd Street and Carroll Avenue in San Francisco.
Fresh & Easy Buzz is the first and only publication that's reported these stores are next up to open.
Tesco said in April it plans to open about 50 Fresh & Easy stores this year, confirming our reports far in advance of that date, in which we said it would open 40-50 Fresh & Easy fresh food and grocery markets this year. [See our April 19, 2011 report here for details.]
So far this year Tesco has opened 22 Fresh & Easy stores - 12 in Northern California and 10 in Southern California. That leaves 28 Fresh & Easy units to be opened from August through December to hit the 50-store mark.
No Fresh & Easy stores are being opened this month.
One store, the unit at 32nd and Clement in San Francisco, was opened in June.
The 22 Fresh Easy stores were opened between January and April of this year.
No new stores were opened in May.
We correctly reported in late 2010 and early 2011 that California would be the focus of Tesco's new store openings for 2011. It has been the case so far this year - and it will be for the remainder of 2011. For example, read this January 14, 2011 story: Tesco 'Banking' on California in 2011 For Fresh & Easy Neighborhood Market USA.
Tesco currently has 176 Fresh & Easy stores in California, Nevada and Arizona.
The stores are about 10,000 square-feet and offer about 5,000 SKUs of fresh foods - produce, meats, fresh-prepared foods - packaged food and grocery items, perishables, frozen foods, wine and beer (and liquor in some stores) and a limited selection of health and personal care and general merchandise products.
Of the 176 stores, 127 units are in California. There are 101 stores in Southern California, 12 units in Northern California, and seven stores respectively in the Bakersfield and Fresno metro regions in the Central Valley.
Additionally Tesco has 28 stores in metropolitan Phoenix, Arizona and 21 units in metro Las Vegas, Nevada.
Fresh & Easy Neighborhood Market hasn't opened any new stores in Arizona this year.
No new units in either state are set open this month. Thus far, based on our reporting, no new Fresh & Easy store openings are planned in Arizona and Nevada for August either.
No new units in either state are set open this month. Thus far, based on our reporting, no new Fresh & Easy store openings are planned in Arizona and Nevada for August either.
In fact, Tesco closed six under-performing stores in Nevada and in Arizona in November 2010, along with one unit in Southern California, giving it 12 fewer stores in the two states combined than it had nine months ago. [See here.]
Thursday, March 24, 2011
Sunflower Farmers Market is Headed to Modesto as Part of Northern California Push

Boulder, Colorado and Phoenix, Arizona-based Sunflower Farmers Market is headed to Modesto, where Tesco's Fresh & Easy Neighborhood Market opened its first store yesterday. [See - March 23, 2011: Tesco Opens First Fresh & Easy Neighborhood Market Store in California's Northern Central Valley Today - in Modesto.]
In our Northern California Special Report series last year (from April-to-December 2010) we reported that, in addition to Roseville and San Jose, one of the additional Northern California cities the 33-store farmers market style grocery chain was scouting for a store location in was Modesto, which is located in the Northern Central Valley.
Sunflower Farmers Market is opening its first store in Northern California, in Roseville near Sacramento, in May. The grocer previously planned to open what will be its Northern California flagship store in April. But it recently decided to do so in May instead. [See - September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville. Roseville is about 80 miles from Modesto.
Additionally, as we reported in the story linked above, Sunflower is planning a store in San Jose, which will be its first market in Northern California's San Francisco Bay Area.
Sunflower Farmers Market has now confirmed it plans to open a store in Modesto's McHenry Village shopping center (at McHenry and Briggsmore), in October of this year. The store is going into a building being vacated at the end of this month by Philips Lighting & Home, a retailer of home lighting and related products. Philips is moving to a smaller building in the same shopping center.
Sunflower Farmers Market this week posted the Modesto October 2011 opening date on its website. The McHenry Village address isn't listed on the website though. However, a Sunflower Farmers Market source confirmed the McHenry Village site for us this week.
In addition, McHenry Village's marketing staff ran a full-page ad in today's Modesto Bee, the daily newspaper in the city, in which it included a mention that Sunflower was opening as the food and grocery store anchor in the center in October, along with announcing the opening of two other new specialty retailers going into the center.
The 28,000- 30,000 square-foot building that will become a Sunflower Farmers Market in October has historically been home to grocery stores. Until closing in the 1970's a Lucky supermarket (pre American Stores and Albertsons Inc. days) operated in the building in McHenry Village.
In the 1980's a local chain, New Deal Markets, which no longer exists, put a store in what was then the vacant Lucky store building. New Deal, which at the time was owned by Canada's Provigo, operated the store for about two decades before closing it in the early 2000's. The family-owned lighting retailer took over the building a couple years after the New Deal supermarket was closed.
McHenry Village contains a wide variety of retail stores, shops and other businesses, including a CVS Pharmacy, a health foods store, numerous specialty, gift and clothing retailers, restaurants and cafes, a bank, travel agency, beauty salons, a medical office complex and other types of service businesses and commercial offices.
Sunflower Farmers Market will be the anchor tenant in what is Modesto's oldest major commercial shopping center (built in the 1950's), which before the Vintage Fair Mall was built in the city in the 1970's was Modesto's main shopping venue.
The Roseville store opening in May and the Modesto unit opening in October will be Sunflower Farmers Markets' first two locations in California.
The fast-growing farmers market style grocery chain operates 33 stores in Colorado, Arizona, New Mexico, Texas and Utah. Last year, when there were 30 stores, Sunflower president Chris Sherrell said the chain's annual sales were about $550 million.
Thus far 2011 has been a challenging period for Sunflower Farmers Market.
In January an employee of one of its stores in New Mexico was arrested, after an investigation by police, for putting semen into yogurt that was being sampled to shoppers in the store.
And on February 12, the co-founder and CEO of Sunflower Farmers Market, Michael Gilliland, resigned as CEO and chairman of the grocery chain's board shortly after being arrested in a police sting operation in Phoenix, Arizona, in which he has been charged with planning to have sex with an underage prostitute.
In the felony criminal complaint against Gilliland, the female police officer involved in the sting operation says he contacted her from an advertisement the police department placed on a website. The ad offered sexual services from a 17 year-old. After talking with the police officer who he thought was the 17-year old prostitute, the complaint says he arranged to meet the police officer at a Phoenix, Arizona hotel, and to have sex with her in exchange for $100. Gilliland was arrested, along with a number of other men targeted in the sting operation, before entering the hotel.
Gilliland has pleaded not guilty to the charges. His case is working its way through the court system in Arizona.
Gilliland resigned on February 12, 2011, just a couple days after he was arrested. He did so in part at the the urging of Sunflower Farmers Market's board of directors. The grocery chain's president, Chris Sherrell, was named acting CEO on February 12, a position he currently continues to hold.
In addition, Bennett Bertoli, a member of Sunflower's board of directors since the chain was founded in 2002, was elected chairman by the company’s board.
Sunflower's board sent out this news release about Gilliland's resignation and its naming of Sherrell as acting president on February 12, 2011, along with wiping out any traces of Gilliland's tenure as founder/CEO of the chain from its website and social media sites, which before February 12 contained links to numerous newspaper stories and magazine feature pieces about Gilliland.
Gilliland, who also is the co-founder of Wild Oats Markets, which grew to become the second-largest natural/organic foods chain in the U.S. after Whole Foods Market and was acquired by Whole Foods in 2009, was the face of Sunflower Farmers Market from 2002, when the chain was founded until he resigned in February.
For example, he was the go-to-guy for press interviews and other forms of gaining publicity for the grocery chain. He also received numerous awards, which Sunflower touted for publicity purposes, including being honored earlier this year by the Chamber of Commerce in his hometown of Boulder, Colorado, where he divides his time, along with living in Phoenix. (See the stories linked at the end of this piece for details.)
But since his resignation, and with good reason, Sunflower has played down Gilliland's past involvement in the chain, including being referred to by the chairman of the board, Bennett Bertoli, and acting CEO Sherrell, as a non-majority investor in the company, which apparently Gilliland has become after having his ownership diluted by the various multi-million dollar investments that have been made by outside investors over the last few years, which Sunflower Farmers Market has used to fuel its growth.
Sunflower's board and senior management has done a good job of handling Gilliland's arrest and situation, acting fast to gain his resignation, communicating it clearly, and then moving on.
That moving on includes continuing to grow its store count. The newest Sunflower store opened on March 16 in Salt Lake City, Utah.
And with the opening of its first store in California, in Roseville, in May, followed by the acquisition of the Modesto site, the grocer is demonstrating that despite a tough couple months thus far in 2011, it's moving forward under new leadership.
And, based on experience, research and reporting, its our analysis the McHenry Village location in Modesto is going to be a strong one for Sunflower Farmers Market. The McHenry and Briggsmore location is central, meaning the store will draw shoppers from various parts of the city of 205,000. Additionally, the shopping center and surrounding area has a high traffic count already and should grow with the addition of the market.
Further, Modesto doesn't have a major natural and organic foods-focused retailer, such as Whole Foods Market or a similar chain. Sunflower will be the first in the city, although many supermarkets and grocery stores like Safeway, Trader Joe's, Costco, Save Mart, Raley's, Fresh & Easy and others in Modesto offer significant selections of natural and organic products. The city also has a number of independent natural/health food stores, like the one in McHenry Village noted above.
But Sunflower's focus on natural and organic products, including offering an extensive selection of conventional and organic fresh produce, and doing so at discount prices, is a niche currently not being filled in the Modesto market, which is what we said last year when discussing the chain's opportunity were it to locate a store in the city - which it now plans to do not many months after we wrote about it - with the October opening of the Sunflower market in McHenry Village.
Related Stories
December 9, 2010: Launching Sunflower Farmers Market Into Northern California is a 'Second Act' of Sorts For Founder-CEO Mike Gilliland
December 7, 2010: Sunflower Farmers Market Confirms Our Report It's Headed to Northern California; Roseville Store to Open April 2011
September 28, 2010: Grocer-Entrepreneur, Sunflower Farmers Market Founder & CEO Mike Gilliland Honored By Hometown Chamber of Commerce
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
Thursday, February 10, 2011
Tesco's Fresh & Easy Neighborhood Market Breaks Ground Today For Second Store in South Los Angeles

Southern California Market Region: Los Angeles
A who's who of local elected officials turned out today for the ground breaking of the new 45,000 square-foot West Angeles Plaza commercial office and retail center at 3501 West Jefferson and Crenshaw Boulevards in south Los Angeles, California, which will be anchored by a Fresh & Easy Neighborhood Market fresh food and grocery store.
The project, long in the making, is the vision of Bishop Charles E. Blake and his teams at the West Angeles Church of God in Christ and West Angeles Community Development Corporation (CDC) in south Los Angeles.
The vision was transformed into reality today, as a backhoe broke the dirt at the site of the new center, while Bishop Blake, Los Angeles city and county elected officials, and a representative of Tesco's Fresh & Easy Neighborhood Market all took turns saying a few words about the project at a podium set up on the bare grounds when retail stores and office building are set to sprout over the next 12 months.
Among the elected officials attending and speaking at today's West Angeles Plaza center ground breaking in south Los Angeles was the Mayor of Los Angeles, Antonio Villaraigosa, who spoke about the about 150 new jobs the new project, including the 20-30 positions at the Fresh & Easy market when it opens, will bring to the low-income community, along with discussing the benefits of having a new grocery store in the neighborhood, which is underserved by supermarkets offering fresh foods and groceries at affordable prices.
Also attending and speaking at today's groundbreaking were Los Angeles City Councilmember Herb Wesson and County Supervisor Mark Ridley-Thomas; Los Angeles City Controller Wendy Greuel; Bishop Blake; and Mary Kasper, vice president for legal and public affairs at Tesco's Fresh & Easy Neighborhood Market, who said: "We want to continue to be part of the solution in providing greater food access and healthier food options to all types of communities. We've found everyone wants access to the same types of foods – fresh produce, quality meats and poultry, and family staples like eggs and milk – at prices they can afford, right where they live."
In addition to a 10,000-12,000 square-foot Fresh & Easy market, the first phase of the 45,000 square foot West Angeles Plaza development is set to include a bank and commercial office space, according to Bishop Blake.
From there, plans call for adding more retail stores in a strategy designed to further position and reinforce the center and Crenshaw Boulevard as the principle mercantile street in South Los Angeles, according to the West Angeles CDC, which is developing the 45,000 square-foot retail and commercial office center, which has financing from numerous government and private sources.
The Fresh & Easy store on the corner of West Jefferson and Crenshaw Boulevards will be the second unit in south Los Angeles for Tesco's Fresh & Easy Neighborhood Market, which is headquartered not far way in the city of El Segundo.
It was a nearly year ago this month in fact, on February 24, 2010, that Tesco's Fresh & Easy opened its first south Los Angeles market at Central and Adams. [See - February 24, 2010: Fresh & Easy Store Opens its Doors in South Los Angeles
The 3501 West Jefferson & Crenshaw store, the grocer's second store in south Los Angeles, is set to be completed and opened no sooner that the end of this year, and most-likely in early 2012.
Most of south Los Angeles is considered a "food desert," meaning residents of the highly-populated, lower-income region of Los Angeles are underserved by grocery stores that offer a full-selection of fresh food and grocery products at decent or affordable prices. One of Fresh & Easy Neighborhood Market's stated goals is to open stores in food desert communities like south Los Angeles. Thus far, about four -to- five of Tesco's 96 Fresh & Easy markets in Southern California are in food desert regions and neighborhoods.
Tesco currently operates 159 Fresh & Easy stores - 110 units in California, 28 markets in Arizona, and 21 stores in Nevada.
Los Angeles, including south L.A., is a major focus for the grocery chain when it comes to new store development. For example, as we eported in a December 10, 2010 story - Fresh & Easy Neighborhood Market CEO Tim Mason Says 70 New Stores Possible in Los Angeles Area Tesco deputy CEO and Fresh & Easy USA CEO Tim Mason told a Southern California business group that he and his team are looking at opening up to 70 stores over the next couple years in the Los Angeles area.
Additionally, in a January 23, 2011 story - Tesco's Fresh & Easy Neighborhood Market Looking For Locations For New, Smaller-Format 4,000-to-5,000 Square-Foot Stores - we broke the news that Tesco's Fresh & Easy is looking for locations for smaller-format stores, which it plans to open in addition to its 10,000-12,000 square-foot markets. A number of the sites Fresh & Easy is looking at for those smaller stores are in the Los Angeles area, along with other parts of Southern California and in Northern California, as we reported in our January 23 story, which has since been picked up by the Oakland Tribune (January 27, 2011) and Financial Times (February 1, 2011), although neither publication attributed Fresh & Easy Buzz as the original source of the information, which we are.
As we've reported previously, Tesco says it plans to have 400 Fresh & Easy stores open and operating about two years from now, a number it says it needs, all receiving product from its Riverside County California distribution center, in order to break even with Fresh & Easy by the end of its 2012/12 fiscal year.
In order to get to that magic 400 stores over the next two years, Tesco's Fresh & Easy has to open 241 units in that time period, which is 82 more stores than it's opened in the three-plus years since November 2007, when it began opening Fresh & Easy stores. There are 159 stores as of today. The simple logistics of achieving the opening of 241 stores over two years is extremely difficult, let alone is the prudence of doing so, because finding and opening that number of quality locations in such a short amount of time is near-impossible, in our experience and analysis.
According to our sources, currently strategy calls for Tesco's Fresh & Easy to open the majority of these planned 241 new stores - a mix of the traditional 10,000-12,000 square-footers and new 4,000-5,000 smaller-format markets - in California. And Los Angeles, along with other parts of Southern California, Northern and Central California are key in this strategy. Some added stores will be opened in Nevada and Arizona, and potentially (at least theoretically) in any other nearby state (not many if any) that can be distributed to out of the Riverside County distribution facility in Southern California.
Related Stories
February 9, 2011: Tesco's Fresh & Easy Neighborhood Market Opens Three New Stores in Southern California Today
January 23, 2011: Tesco's Fresh & Easy Neighborhood Market Looking For Locations For New, Smaller-Format 4,000-to-5,000 Square-Foot Stores
December 16, 2010: New Retail Center Would Bring Ralphs Supermarket, Target Store to South Los Angeles' Crenshaw Corridor
December 16, 2010: City Council Approves Crenshaw-South Los Angeles Fresh & Easy Neighborhood Market Store Despite Opposition
December 15, 2010: Fresh & Easy Neighborhood Market's California WIC Voucher Expansion Program Stalled
December 10, 2010: Fresh & Easy Neighborhood Market CEO Tim Mason Says 70 New Stores Possible in Los Angeles Area
November 9, 2010: Bullseye: Target Goes From Zero-to-Eighty-Seven 'P-Fresh' Food Markets in Southern California in Under Two Years
November 4, 2010: Fresh & Easy Neighborhood Market Confirms Our October Reports On 10 New Stores Opening in Early 2011
February 24, 2010: Fresh & Easy Store Opens its Doors in South Los Angeles
February 23, 2010: Food Deserts & WIC Vouchers: Half A Loaf For the New Fresh & Easy Store Opening Tomorrow in South Los Angeles
[Also, click at the following links - food deserts, south Los Angeles, Fresh and Easy Southern California, Southern California Market Region Report and neighborhoods underserved by supermarkets - for more related stories.]
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