Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011

Breaking Buzz
Northern California Market Special Report

On September 14, Fresh & Easy Buzz reported that Tesco's Fresh & Easy Neighborhood Market has added an additional Northern California store, at Jefferson Street and Imola in Napa, California, to the list of the first batch of Fresh & Easy grocery markets it plans to open in early 2011, making for a total of nine stores.

Read our report here: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011

We've now learned Tesco's Fresh & Easy has added two additional stores, all in the San Francisco Bay Area, to that early 2011 opening list. The stores and their locations are:

>San Francisco:
32nd Avenue and Clement (Click here to learn more and view a floor plan of the store.)

>Sunnyvale:
Tasman Drive and Fair Oaks Avenue

The addition of the three stores brings the number of Fresh & Easy stores slated for an early 2011 opening to 11 so far.

Fresh & Easy plans to the two added stores in early 2001, along with the initial batch of eight. units. But, along with the Napa store, the two latest additions might not be opened until the second quarter of 2011, depending on readiness and other issues.

Six of the initial batch of eight stores are in the San Francisco Bay Area. One unit is in Vacaville, which is between the Bay Area and Sacramento. The other Fresh & Easy store set to open in early 2001 is in Modesto, which is in the Northern Central/San Joaquin Valley.

Those original eight stores and their locations are:

>San Francisco: 3rd St & Carroll Ave
>San Jose: Bird Ave & Minnesota Ave
>Danville: Diablo Blvd & Hwy 680
>Pacifica: Cabrillo Hwy & Linda Mar Blvd
>Vacaville: Elmira Rd & Nut Tree Rd
>Modesto: Oakdale Rd & Lancey Dr
>Walnut Creek: Ygnacio Valley Rd & San Carlos Dr
>Concord: Clayton Rd & Ygnacio Valley Rd

The three additional stores are:

>Napa: Jefferson Street & Imola Avenue
>San Francisco: 32nd Avenue and Clement
>Sunnyvale: Tasman Drive and Fair Oaks Avenue

More to come.

Related Stories:

August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California

August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'

Our 2010 'Northern California Market Special Report' series

September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California

September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010

September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California

September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011

September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'

September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban

August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California

ugust 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA

August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA

August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California

August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'

August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow

July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California

July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening

July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain

July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle

July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle

July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay

July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store

June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona

June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open

June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA

June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm

May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California

May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June

April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait

May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA

May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start

May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008

April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait

[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]