Northern California Market Region Special Report
Tesco's Fresh & Easy Neighborhood Market is planning to open an additional store in Northern California's Northern Central/San Joaquin Valley, Fresh & Easy Buzz has learned.
The planned new Fresh & Easy unit will be at 1342 East Hatch Road in Ceres, California, which is a city of 43,000, located next door to Modesto, which has a population of 205,000. Modesto and Ceres are in Stanislaus County.
The store will be Fresh & Easy Neighborhood Market Store Number 1360.
The East Hatch Road future Fresh & Easy market is located near another future Fresh & Easy Neighborhood Market store site, which is at Crows Landing Road near Whitmore Avenue. The location is in Ceres but most local residents consider it as part of South Modesto. The two cities literally border each other in the area. [See - March 31, 2009:Despite Having Postponed its Northern California Launch Indefinitely; Tesco's Fresh & Easy Planning Third Store in Modesto, California.]
The 1342 East Hatch Road future Fresh & Easy store location is located at the entrance to the Ceres Plaza Shopping Center and next to an existing Home Depot big box store. It's off Highway 99, which is the major freeway connecting the Central Valley.
In terms of competing grocers, there's a Raley's supermarket nearby, which is a branch of the Sacramento, California-based 133-store chain. A Kmart discount store, which sells a limited assortment of food and grocery items but not fresh foods like meats and produce, is also nearby.
Walmart is planning to build a new food-grocery-general merchandise supercenter in Ceres, not far from the Crows Landing Road/Whitmore and East Hatch Road future Fresh & Easy store locations.
Tesco's Fresh & Easy Neighborhood Market recently applied to the California Alcohol Beverage Control (ABC) Department for an off sale beer and wine license (license number 472764) for the 1342 East Hatch Road location. The license application is a transfer sale from an existing convenience store retailer, Oakdale Chevron & Mini Mart, 260 North Yosemite Avenue, Oakdale, California, according to the California ABC.
We've also verified the Ceres location through additional sources.
Tesco's Fresh & Easy Neighborhood Market doesn't confirm new store locations until it's ready to make a formal annoouncement.
The new Hatch Road site makes for four potential Fresh & Easy markets thus far that Tesco could open in the Modesto-Ceres area. We say potential because obtaining the sites doesn't mean for sure a store will eventually open at the given location, although one most likely will.
One of those stores, the unit at Oakdale Road and Lancey Drive in Modesto, is part of the first batch of 11 Fresh & easy stores Tesco plans to open in early 2011. [See - September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011.]
See the three linked stories below for details about the other Modesto and Ceres store locations:
>March 31, 2009:Despite Having Postponed its Northern California Launch Indefinitely; Tesco's Fresh & Easy Planning Third Store in Modesto, California
>May 10, 2008: New Markets: Tesco's Fresh & Easy to Move Into Modesto, California Market; Open its First Store in the City Early Next Year
>November 6, 2008: Upcoming New Markets News: Tesco Will Open A Second Fresh & Easy Store in Modesto, California
Tesco's Fresh & Easy Neighborhood Market continues to look for future store sites in the Northern Central Valley, along with elsewhere in the Northern California region, as it prepares to open its first batch of stores early next year.
For example, so far this year we've reported on the following new Northern California Fresh & Easy store locations the retailer has obtained:
>November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
>October 26, 2010: Going Semi-Rural: Fresh & Easy Neighborhood Market Buys Property For New Store in Northern California Town of Clear Lake
>September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
>August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
>May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
In terms of opening new stores, nearly all of Tesco Fresh & Easy Neighborhood Market's focus in the first half 2011 will be on California - south, north and in-between.
We see few if any new Fresh & Easy markets being opened in Metropolitan Las Vegas, Nevada during the first-half of next year, based on the information we currently have.
Additionally, based on current information, look for no more than a couple new Fresh & Easy stores to open in Arizona in the first-half of 2011.
Linkage: 2010 'Northern California Market Region Special Report' series
November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line
October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group
September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
Tesco's Fresh & Easy Neighborhood Market is planning to open an additional store in Northern California's Northern Central/San Joaquin Valley, Fresh & Easy Buzz has learned.
The planned new Fresh & Easy unit will be at 1342 East Hatch Road in Ceres, California, which is a city of 43,000, located next door to Modesto, which has a population of 205,000. Modesto and Ceres are in Stanislaus County.
The store will be Fresh & Easy Neighborhood Market Store Number 1360.
The East Hatch Road future Fresh & Easy market is located near another future Fresh & Easy Neighborhood Market store site, which is at Crows Landing Road near Whitmore Avenue. The location is in Ceres but most local residents consider it as part of South Modesto. The two cities literally border each other in the area. [See - March 31, 2009:Despite Having Postponed its Northern California Launch Indefinitely; Tesco's Fresh & Easy Planning Third Store in Modesto, California.]
The 1342 East Hatch Road future Fresh & Easy store location is located at the entrance to the Ceres Plaza Shopping Center and next to an existing Home Depot big box store. It's off Highway 99, which is the major freeway connecting the Central Valley.
In terms of competing grocers, there's a Raley's supermarket nearby, which is a branch of the Sacramento, California-based 133-store chain. A Kmart discount store, which sells a limited assortment of food and grocery items but not fresh foods like meats and produce, is also nearby.
Walmart is planning to build a new food-grocery-general merchandise supercenter in Ceres, not far from the Crows Landing Road/Whitmore and East Hatch Road future Fresh & Easy store locations.
Tesco's Fresh & Easy Neighborhood Market recently applied to the California Alcohol Beverage Control (ABC) Department for an off sale beer and wine license (license number 472764) for the 1342 East Hatch Road location. The license application is a transfer sale from an existing convenience store retailer, Oakdale Chevron & Mini Mart, 260 North Yosemite Avenue, Oakdale, California, according to the California ABC.
We've also verified the Ceres location through additional sources.
Tesco's Fresh & Easy Neighborhood Market doesn't confirm new store locations until it's ready to make a formal annoouncement.
The new Hatch Road site makes for four potential Fresh & Easy markets thus far that Tesco could open in the Modesto-Ceres area. We say potential because obtaining the sites doesn't mean for sure a store will eventually open at the given location, although one most likely will.
One of those stores, the unit at Oakdale Road and Lancey Drive in Modesto, is part of the first batch of 11 Fresh & easy stores Tesco plans to open in early 2011. [See - September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011.]
See the three linked stories below for details about the other Modesto and Ceres store locations:
>March 31, 2009:Despite Having Postponed its Northern California Launch Indefinitely; Tesco's Fresh & Easy Planning Third Store in Modesto, California
>May 10, 2008: New Markets: Tesco's Fresh & Easy to Move Into Modesto, California Market; Open its First Store in the City Early Next Year
>November 6, 2008: Upcoming New Markets News: Tesco Will Open A Second Fresh & Easy Store in Modesto, California
Tesco's Fresh & Easy Neighborhood Market continues to look for future store sites in the Northern Central Valley, along with elsewhere in the Northern California region, as it prepares to open its first batch of stores early next year.
For example, so far this year we've reported on the following new Northern California Fresh & Easy store locations the retailer has obtained:
>November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
>October 26, 2010: Going Semi-Rural: Fresh & Easy Neighborhood Market Buys Property For New Store in Northern California Town of Clear Lake
>September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
>August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
>May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
In terms of opening new stores, nearly all of Tesco Fresh & Easy Neighborhood Market's focus in the first half 2011 will be on California - south, north and in-between.
We see few if any new Fresh & Easy markets being opened in Metropolitan Las Vegas, Nevada during the first-half of next year, based on the information we currently have.
Additionally, based on current information, look for no more than a couple new Fresh & Easy stores to open in Arizona in the first-half of 2011.
Linkage: 2010 'Northern California Market Region Special Report' series
November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line
October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group
September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
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