Northern California Market Region Special Report
The future Fresh & Easy Neighborhood Market store at 5800 Third Street (at Carroll Avenue), located in the new '5800 Third Street' residential development in San Francisco's Bayview neighborhood, is taking shape in anticipation of its early 2011 opening. Based on our current information, the store could open as early as February 2011, but no later than April of next year.
As you can see in the photograph at top, the outside signs are now on the store, which is the ground floor retail anchor for what will be a 340-unit residential complex when its fully completed. Up to 1,000 residents will eventually call the development home, according to Rick Holliday, the developer.
The first phase of 5800 Third Street, 137 residential units, has been completed. Oakland, California-based Developer Holliday Development says it's currently offering the 137 homes for sale. A few of the units have already been purchased.
Goldman Sachs' Urban Investment Group is the equity partner in the development. Citi Community Capital is the the construction lender for 5800 Third Street.
One bedroom/one bath units are listed starting at $339,000, with two-bedrooms with two-baths starting at $383,000. Three-bedroom flats with two-baths start at $479,000 and three bedroom/three-bath town homes are listed at $539,000. A percentage of the units are available to low-income residents of the neighborhood at significantly reduced prices.
In a series of stories starting in April of this year, we reported that Tesco would announce this summer its plans to open its first batch of Fresh & Easy Neighborhood Market stores in Northern California in early 2011.
See our story chronology below:
>April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
>May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
>June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
>July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
>July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
>July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
>August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
>August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
>August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
>September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
>September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
The 5800 Third Street store in San Francisco's Bayview neighborhood is key to Tesco's Northern California launch because it will serve as a "flagship" store of sorts for Fresh & Easy in Northern California.
As we mentioned in a number of the stories linked above, Tesco's Fresh & Easy has started to do interior and exterior work to a number of its first 11 stores in Northern California, which have a February-April 2011 opening time-frame.
Eight of those 11 stores (see addresses here) are going into existing buildings that Tesco's Fresh & Easy Neighborhood market is renovating. The two exceptions are the 5800 Third Street unit, which as the retail anchor of the residential housing project is a build-from-the-ground-up store, and the unit in Pacifica, which is new construction, has been completed for over two years.
The 5800 Third Street (at Carrol Avenue) development in San Francisco's Bayview neighborhood is part of a larger public-private "new village" development in the area, Carroll Station, that's been in the works for over 10 years.
Carroll Station is named after the island platform light rail station of the the San Francisco Municipal Railway's Muni Metro system, which is located in the median of Third Street at Carroll Avenue in the Bayview district.
The new neighborhood community includes the 5800 Third Street residential development, which will eventually house 1,000 residents when it's built out , along with another similar development called Armstrong Place, which is a town home and senior housing complex.
Fresh & Easy Neighborhood Market purchased the 15,000 feet of commercial space at 5800 Third Street for its store.
In addition to the Fresh & Easy fresh food and grocery market the Carroll Station community so far is set to include a restaurant to be operated by Martin and Antonio Castillo, owners of the popular restaurant 'Limon,' which is located in the city's Mission district, along with a new cafe owned by the Delancey Street Foundation, which operates a 300,000 square-foot business training complex at Carroll Station.
The cafe will be called Crossroads Cafe and modeled after a similar cafe of the same name the foundation owns in San Francisco's South Beach neighborhood.
Delancey Street, which was founded by Mimi Silber in San Francisco and is considered an international model, is a residential rehabilitation and training center for ex-offenders, including those with substance abuse addictions. It now has facilities in Los Angeles, New Mexico, North Carolina and New York, along with the San Francisco flagship foundation.
We've said going as far back as early 2008, when Tesco first announced its plans to open a store in the 5800 Third Street at Carroll Avenue development, that it's our analysis the Carroll Station location will be on of Tesco's top five stores in terms of average weekly sales, and likely it's number one grossing store in Northern California, out of the over 50 sites in the region we've identified so far. (See our Northern California Fresh & Easy Store List.)
Look for the opening of the 5800 Third Street store to be used by Tesco's Fresh & Easy Neighborhood Market as its official and formal kick off for its Northern California launch in early 2011.
Linkage: 2010 'Northern California Market Region Special Report' series
November 5, 2010: Fresh & Easy Neighborhood Market Queuing Up Three Additional Stores in Northern California For Early-to-Mid 2011 Openings
November 3, 2010: Tesco's Fresh & Easy Neighborhood Market Plans New Store in Northern Central Valley, California City of Ceres
November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line
October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group
September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
The future Fresh & Easy Neighborhood Market store at 5800 Third Street (at Carroll Avenue), located in the new '5800 Third Street' residential development in San Francisco's Bayview neighborhood, is taking shape in anticipation of its early 2011 opening. Based on our current information, the store could open as early as February 2011, but no later than April of next year.
As you can see in the photograph at top, the outside signs are now on the store, which is the ground floor retail anchor for what will be a 340-unit residential complex when its fully completed. Up to 1,000 residents will eventually call the development home, according to Rick Holliday, the developer.
The first phase of 5800 Third Street, 137 residential units, has been completed. Oakland, California-based Developer Holliday Development says it's currently offering the 137 homes for sale. A few of the units have already been purchased.
Goldman Sachs' Urban Investment Group is the equity partner in the development. Citi Community Capital is the the construction lender for 5800 Third Street.
One bedroom/one bath units are listed starting at $339,000, with two-bedrooms with two-baths starting at $383,000. Three-bedroom flats with two-baths start at $479,000 and three bedroom/three-bath town homes are listed at $539,000. A percentage of the units are available to low-income residents of the neighborhood at significantly reduced prices.
In a series of stories starting in April of this year, we reported that Tesco would announce this summer its plans to open its first batch of Fresh & Easy Neighborhood Market stores in Northern California in early 2011.
See our story chronology below:
>April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
>May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
>June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
>July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
>July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
>July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
>August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
>August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
>August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
>September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
>September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
The 5800 Third Street store in San Francisco's Bayview neighborhood is key to Tesco's Northern California launch because it will serve as a "flagship" store of sorts for Fresh & Easy in Northern California.
As we mentioned in a number of the stories linked above, Tesco's Fresh & Easy has started to do interior and exterior work to a number of its first 11 stores in Northern California, which have a February-April 2011 opening time-frame.
Eight of those 11 stores (see addresses here) are going into existing buildings that Tesco's Fresh & Easy Neighborhood market is renovating. The two exceptions are the 5800 Third Street unit, which as the retail anchor of the residential housing project is a build-from-the-ground-up store, and the unit in Pacifica, which is new construction, has been completed for over two years.
The 5800 Third Street (at Carrol Avenue) development in San Francisco's Bayview neighborhood is part of a larger public-private "new village" development in the area, Carroll Station, that's been in the works for over 10 years.
Carroll Station is named after the island platform light rail station of the the San Francisco Municipal Railway's Muni Metro system, which is located in the median of Third Street at Carroll Avenue in the Bayview district.
The new neighborhood community includes the 5800 Third Street residential development, which will eventually house 1,000 residents when it's built out , along with another similar development called Armstrong Place, which is a town home and senior housing complex.
Fresh & Easy Neighborhood Market purchased the 15,000 feet of commercial space at 5800 Third Street for its store.
In addition to the Fresh & Easy fresh food and grocery market the Carroll Station community so far is set to include a restaurant to be operated by Martin and Antonio Castillo, owners of the popular restaurant 'Limon,' which is located in the city's Mission district, along with a new cafe owned by the Delancey Street Foundation, which operates a 300,000 square-foot business training complex at Carroll Station.
The cafe will be called Crossroads Cafe and modeled after a similar cafe of the same name the foundation owns in San Francisco's South Beach neighborhood.
Delancey Street, which was founded by Mimi Silber in San Francisco and is considered an international model, is a residential rehabilitation and training center for ex-offenders, including those with substance abuse addictions. It now has facilities in Los Angeles, New Mexico, North Carolina and New York, along with the San Francisco flagship foundation.
We've said going as far back as early 2008, when Tesco first announced its plans to open a store in the 5800 Third Street at Carroll Avenue development, that it's our analysis the Carroll Station location will be on of Tesco's top five stores in terms of average weekly sales, and likely it's number one grossing store in Northern California, out of the over 50 sites in the region we've identified so far. (See our Northern California Fresh & Easy Store List.)
Look for the opening of the 5800 Third Street store to be used by Tesco's Fresh & Easy Neighborhood Market as its official and formal kick off for its Northern California launch in early 2011.
Linkage: 2010 'Northern California Market Region Special Report' series
November 5, 2010: Fresh & Easy Neighborhood Market Queuing Up Three Additional Stores in Northern California For Early-to-Mid 2011 Openings
November 3, 2010: Tesco's Fresh & Easy Neighborhood Market Plans New Store in Northern Central Valley, California City of Ceres
November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood
October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line
October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group
September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
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