Northern California Market Region Special Report
Tesco's Fresh & Easy Neighborhood Market recently applied to the California Alcohol and Beverage Control Department (ABC) for an off sale general liquor license for a new store at Balfour Road & Fairview Avenue in Brentwood California, which is in the East San Francisco Bay Area region in Northern California. The development most-likely means the retailer plans to begin construction on the store in 2011. Fresh & Easy hasn't publicly announced or confirmed it plans to build a store in Brentwood. [See Northern California Fresh & Easy Store List.]
Fresh & Easy's application for the license (# 472346) is currently pending, meaning the ABC has yet to approve and issue it to the grocery chain, according to an official with the state agency.
The future Fresh & Easy store, which will be the grocer's first unit in Brentwood, is at the northeast corner of Balfour Road & Fairview Avenue, on a 63,000 square-foot parcel Tesco's Fresh & Easy Neighborhood Market purchased for $1.65 million in December 2009, according to
information we obtained from public records. The parcel is across the street from the Balfour Village shopping center, which is anchored by a Safeway supermarket.
Tesco's Fresh & Easy plans to use about 14,000-15,000 square-feet of the 63,000 square-feet it owns at the location for its store. The remaining space will likely be developed and eventually leased out for retail use.
As we noted most recently in this story - October 26, 2010: Going Semi-Rural: Fresh & Easy Neighborhood Market Buys Property For New Store in Northern California Town of Clear Lake - Tesco has been buying many of the parcels on which it plans to build future Fresh & Easy stores in Northern California.
The nine-county San Francisco Bay Area historically has among the highest commercial real estate appreciation percentage rates in the U.S. Prices have dipped somewhat in the region during the recession and Tesco is taking advantage of that from an investment perspective, buying rather than leasing many of its future store properties, and looking for significant appreciation down the road.
Brentwood, which is in Contra Costa County, has been one of the fastest-growing communities in the Northern California over the last decade. It's population has doubled since 2000, from about 25,000 residents to its current population of about 50,000.
The population growth has slowed over the last three-four years during the recession. Until about early 2008 Brentwood had one of the biggest new housing booms in the Bay Area, which was tied to the doubling of its population. For example, in 2000 the medium cost of a house in Brentwood was $249,000. At the end of 2007 that median price had more than doubled, to $538, 225.
But the housing bust over the last three years has hit Brentwood hard in terms of deflating that median price. The city has and continues to experience a high rate of housing foreclosures, which have put numerous residential units on the market. According to data from the City of Brentwood, the median cost of a house in Brentwood as of August, 2010 is $279,500, nearly back down to the year 2000 median of $249,000.
Fresh & Easy plans to open two stores in Contra Costa County, one in Concord and the other in Walnut Creek, in early 2011. [See - August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California and August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.']
For a current list of planned Fresh & Easy Neighborhood Market locations in Northern California go here Northern California Fresh & Easy Store List.
Linkage: Recent Related Stories
October 26, 2010: Going Semi-Rural: Fresh & Easy Neighborhood Market Buys Property For New Store in Northern California Town of Clear Lake
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California and May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
Linkage: Fresh & Easy Buzz 2010 'Northern California Market Region Special Report' series
October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line
October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group
September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville
September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
4 comments:
Any idea on opening date for the Brentwood store in Northern California?
Anon January 2, 2012 10:32 PM:
Fresh & Easy plans to open the store in Brentwood early this year. See: http://freshneasybuzz.blogspot.com/2011/11/fresh-easy-neighborhood-market-to-open.html
We anticipate no later than March 2012.
Have you seen the construction progressing?
Thanks and yes, the exterior seems to be complete and inside some shelves have product (dry goods) so I am hoping it will be sooner than March!
The Brentwood Fresh & Easy store is set to open next week, on Jan. 11
-Editor
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