Tesco's Fresh & Easy Neighborhood Market Plans Five New Stores in Northern California's Sacramento Region

Breaking Buzz
Northern California Market Region Special Report

Tesco's Fresh & Easy Neighborhood Market plans to construct and open five new Fresh & Easy stores in Northern California's Sacramento region, Fresh & Easy Buzz has learned.

The five future stores are in addition to the 19 units in the Sacramento/Vacaville region Fresh & Easy Neighborhood Market confirmed/announced in February 2008 it plans to open, along with any other locations we've identified but that haven't been confirmed by the grocer. See our Northern California Fresh & Easy Store List for details.

Three of the future Fresh & Easy store locations are in the suburban Sacramento cities of Carmichael, North Highlands and Gold River. All three of the cities are in Sacramento County.

Below are the addresses for the three future stores:

>Carmichael - 5025 Marconi Avenue
>North Highlands - 3525 Elkhorn Boulevard
>Gold River - 2210 Sunrise Boulevard

The additional two future Sacramento region Fresh & Easy store sites are in Granite Bay, which is in Placer County, and Placerville, which is in El Dorado County.

The future Granite Bay location is at 8701-8705 Auburn Folsom Road. The future Placerville site is at Missouri Flat Road & Forni Road.

Granite Bay is 20 miles from Sacramento. Placerville is 38 miles from the Capital City.

Fresh & Easy Neighborhood Market has been issued and has applications pending (depending on the particular store site) for off-sale beer and wine licenses for the five locations, according to records on file with the California Alcoholic Beverage Control (ABC) Department.

In addition, Fresh & Easy Buzz has verified the existence of the five planned future Fresh & Easy store locations using additional, multiple means and sources, including public documents and discussions with commercial real estate and other sources in the region.

Tesco's Fresh & Easy doesn't generally comment on or confirm future store locations until it's ready to publicly announce its plans.

As we've previously reported, and as Fresh & Easy Neighborhood Market has announced, the grocer plans to start opening stores in Northern in early 2011. Read our November 12, 2010 piece - Postponed But Not Abandoned: Fresh & Easy Neighborhood Market Gearing Up For Northern California Launch - for the most recent information on Fresh & Easy's Northern California launch.

None of the Sacramento metropolitan area-proper locations are currently included in the first batch of Fresh & Easy stores set to open in the first quarter of 2011. However, one of the two planned Vacaville stores, the unit at Elmira Road & Nut Tree Road, is on the list. Vacaville is about 41 miles from Sacramento. It's nearly midway between Sacramento and the Bay Area.

Editor's Note - Fresh & Easy Buzz has identified and reported on numerous planned new Fresh & Easy stores in Northern California this year. Below are links to those stories:

>May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California

>August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California

>September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California

>October 26, 2010: Going Semi-Rural: Fresh & Easy Neighborhood Market Buys Property For New Store in Northern California Town of Clear Lake

>November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood

Editor's Note - We began our 'Northern California Market Region Special Report' in April of this Year.

As part of the series we correctly reported (broke the news) that Tesco's Fresh & Easy Neighborhood Market would announce this summer that it planned to start opening its first stores in Northern California in early 2011. In our story we said the grocer would make the announcement by the end of July. Fresh & Easy made the announcement a couple weeks later in August.

Our ongoing series offers readers a excellent primer on what will be United Kingdom-based Tesco's newest market - the Northern California region - which it plans to enter with its small-format Fresh & Easy Neighborhood Market fresh food and grocery chain early next year.

November 8, 2010 - Fresh & Easy Neighborhood Market's '5800 Third Street' Northern California 'Flagship' Store in San Francisco is Taking Shape

November 5, 2010: Fresh & Easy Neighborhood Market Queuing Up Three Additional Stores in Northern California For Early-to-Mid 2011 Openings

November 3, 2010: Tesco's Fresh & Easy Neighborhood Market Plans New Store in Northern Central Valley, California City of Ceres

November 1, 2010: Tesco's Fresh & Easy Neighborhood Market Planning to Build its First Store in Northern California City of Brentwood

October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line

October 27, 2010: Save Mart CEO Bob Piccinini Poised to Make it to the 'Bigs' as Member of Golden State Warriors' Ownership Group

September 26, 2010: While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California

September 22, 2010: Sunflower Makes Three: Sunflower Farmers Market's First Northern California Store Will Be in Roseville

September 22, 2010: Tesco's Fresh & Easy Neighborhood Market Planning A New, Third Store in San Jose, California

September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011

September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California

September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010

September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California

September 18, 2010: Keep On Truckin' - Whole Foods Market Celebrates 30 Years This Weekend

September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011

September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'

September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban

August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California

August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA

August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA

August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California

August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'

August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow

July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California

July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening

July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain

July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle

July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle

July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay

July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store

June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona

June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open

June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA

June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm

May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California

May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June

May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA

May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start

May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008

April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait

[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]