Above and below: Two views of the three-level, 300,000 square-foot "District Square" retail center/mall planned for Crenshaw Boulevard and Rodeo Road, achored by a Ralphs supermarket and Target discount format store. The Ralphs and target are at the far right. Click on the renderings to enlarge. [Credit: Charles Company.]
Southern California Market Region
[Related Story - December 16, 2010: City Council Approves Crenshaw-South Los Angeles Fresh & Easy Neighborhood Market Store Despite Opposition]
Tesco's Fresh & Easy Neighborhood Market isn't the only food and grocery retailer coming to Crenshaw Boulevard in south Los Angeles.
Developer Charles Company is working on bringing a Ralphs supermarket and a Target store, which would have one of its "P-Fresh" fresh food and grocery stores inside, to a new development, "District Square," on a six acre site at the corner of Crenshaw Boulevard and Rodeo Road in south Los Angeles. Ralphs, which is the leading grocery chain in Southern California, is owned by Kroger Co.
In addition to the Ralphs supermarket and Target store, the planned $93 million, three-level, 300,000 square-foot urban retail center, which is near Los Angeles' new Exposition Light Rail Line and the popular West Angeles Cathedral, is to include stores from off-price apparel retailers Marshall's and Ross Dress for Less, along with other retail stores and restaurants, including a Chuck E Cheese.
There is an existing Ralphs supermarket at the site. It would be demolished and a new store built on the ground-level of the 300,000 square-foot urban mall/shopping center.
The Target store would be on top level, along with a parking lot, as you can see in the architect's rendering above.
Under the plans, the City of Los Angeles is providing about 30% of the developer financing, using a federal HUD loan, along with funds from the city's Community Redevelopment Agency. There would then be a revenue sharing scheme that would see a percentage of sales tax money from the new center being used by the city to pay off the loans, rather than going into its general fund.
With two Fresh & Easy stores on Crenshaw Boulevard on the way [See -December 16, 2010: City Council Approves Crenshaw-South Los Angeles Fresh & Easy Neighborhood Market Store Despite Opposition], as well as the new Ralphs and Target stores planned for the "District Square" retail center, the Crenshaw corridor in south Los Angeles, which is underserved by grocery stores offering fresh foods and groceries at reasonable prices, is about to get a food retailing shot in the arm, providing a little added shopping sustenance for residents of the Crenshaw "food desert," added sales tax revenue for the City of Los Angeles, and competition between three food retailers - Fresh & Easy, Ralphs and Target - in a part of the city that's long been trying to lure more grocers.
November 9, 2010: Bullseye: Target Goes From Zero-to-Eighty-Seven 'P-Fresh' Food Markets in Southern California in Under Two Years
September 24, 2010: Target to Have 'P-fresh' Fresh Food & Grocery Markets in 850 Stores By 2011 End; First Smaller Urban Store Set For Seattle in 2012
December 10, 2010: Fresh & Easy Neighborhood Market CEO Tim Mason Says 70 New Stores Possible in Los Angeles Area
July 11, 2008: 'Food Desert' Neighborhoods and Southern California: More on the Fresh & Easy Store Planned For South Central Los Angeles
July 15, 2008: Fresh Food to Bloom in An Inner-City Food Desert: Tesco's Fresh & Easy Breaks Ground For New Store in Underserved South Los Angeles Neighborhood
Click here for a selection of stories and posts about the "food desert" issue