Monday, August 1, 2011

Six Fresh & Easy Neighborhood Market Stores in Southern California Being Readied For Openings


Tesco's Fresh & Easy in Southern California: New Stores

Tesco's Fresh & Easy Neighborhood Market is queuing up two more stores in Southern California for openings later this year, Fresh & Easy Buzz has learned.

The two new stores, at Nohl Ranch Road and Anaheim Hills Road in Orange County's Anaheim Hills and 18th Street and La Cienega Boulevard in Los Angeles, are in addition to the four new units we reported on July 5 [Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August] the grocer is already preparing to open in the region.

The four stores are:

>Anaheim - Euclid and Broadway
>Long Beach - Long Beach Boulevard and 5th Street
>Long Beach - Atlantic Avenue and 33rd Street
>Los Angeles - Coldwater Canyon Avenue and Sherman

On July 13 Fresh & Easy Neighborhood Market confirmed its plans to open the two stores in Long Beach listed above, along with a unit in Hayward in Northern California, soon, saying in a press release it started hiring employees for the three stores. [See our story here - July 13, 2011: Fresh & Easy Neighborhood Market Press Release Confirms Our Recent Report On New Stores.]

None of the six Fresh & Easy stores are set to open this month, although based on the information we currently have we expect one or more of the units to be opened in September. To date the grocer has not announced any new store openings for September.

The store at Nohl Ranch Road and Anaheim Hills Road in Anaheim Hills, California is located in the Anaheim Hills Plaza shopping center, which was renovated and expanded in 2008 by its then owner Hanley Investment Group. Hanley Investment Group sold the 71,720-square-foot neighborhood shopping center to Lin Investments in August 2009. The center's current retail anchor is a CVS pharmacy drug store.

The new store at 18th Street and La Cienega Boulevard is in what's often referred to a the mid-city area of Los Angeles. The store is one of a number of units Fresh & Easy Neighborhood Market has planned for Los Angeles County.

For example, on Saturday we reported here that what most likely is going to be the first smaller format (4,000 square-foot) Fresh & Easy "Express" store to open will be located in Los Angeles' San Pedro community. (Also, click here to read about additional Fresh & Easy stores currently in development in Los Angeles.)

The addition of the 18th and La Cienega unit in Los Angeles and the Anaheim Hills location makes for six new stores - the four units we reported on July 5 and the two new units -  in Southern California Tesco's Fresh & Easy is preparing to open this year, based on our reporting to date.

Tesco has opened 22 Fresh & Easy stores so far this year, all in California. Twelve of the new stores are in Northern California and 10 units are in Southern California.

Earlier this year Tesco said it would open 50 new Fresh & Easy stores in 2011. One store is set to open in August. That store is at 3rd Street and Carroll Avenue in San Francisco's Bayview District. It opens August 28.

Along with the six new Fresh & Easy stores in Southern California, we've identified through our reporting four stores (in addition to the unit in San Francisco opening August 28) in the north being prepared for openings soon.

Those stores are in Hayward, Farfield, Antioch and Sunnyvale. [See - March 15, 2011: San Francisco, Antioch and Fairfield Stores Next Up in Northern California For Fresh & Easy Neighborhood Market; and May 15, 2011: Breaking Buzz: Tesco's Fresh & Easy Neighborhood Market Plans to Open Second Store in Hayward, California August 10.]

The Hayward unit at A Street and Hesperian Boulevard in Hayward isn't going to open on August 10, as we noted might be the case in the May 15 story at the above link. Based on the current information we have, we're expecting a September 2011 opening for the store, which will be the second Fresh & Easy market in the city.

The five stores in Northern California and the six in the south bring to 11 the number of Fresh & Easy units in the pipeline for opening this year, based on our reporting so far. When opened those 11 stores will bring the total to date for the year to 33 units.

Tesco currently has 101 of its 176 Fresh & Easy Neighborhood Market stores in Southern California.

In total there are 127 Fresh  Easy units in California. Along wth the Southern California stores, the retailer has 14 units (seven in each region) in the Bakersfield and Fresno metro areas in the Central Valley and 12 stores in Northern California.

There are 28 Fresh & Easy stores in metropolitan Phoenix, Arizona and 21 units in metro Las Vegas, Nevada.

The six Fresh & Easy stores next up in Southern California

>Anaheim - Euclid and Broadway
>Anaheim Hills - Nohl Ranch Road and Anaheim Hills
>Long Beach - Long Beach Boulevard and 5th Street
>Long Beach - Atlantic Avenue and 33rd Street
>Los Angeles - Coldwater Canyon Avenue and Sherman
>Los Angeles - 18th Street and La Cienega

Related Stories

July 30, 2011: First 4,000 Sq. Ft. Fresh & Easy Neighborhood Market 'Express' Store Set to Open in Los Angeles' San Pedro Community This Year

July 13, 2011: Fresh & Easy Neighborhood Market Press Release Confirms Our Recent Report On New Stores

July 12, 2011: Tesco in America: A Few Things Tesco Deputy CEO-Fresh & Easy Neighborhood Market CEO Tim Mason Might (and Probably Should) Say in His Speech at Town Hall Los Angeles Today

July 9, 2011: Fresh & Easy Neighborhood Market (Selectively) Bullish on Commercial Real Estate In California

July 5, 2011: Fresh & Easy Neighborhood Market Preparing For A Spate of New Store Openings Beginning in August

May 18, 2011: Major Changes Coming to Tesco's Fresh & Easy Neighborhood Market Stores

February 23, 2011:Fresh & Easy Neighborhood Market Hits - and Passes - 100-Store Milestone in Southern California Today

November 4, 2010: Fresh & Easy Neighborhood Market Confirms Our October Reports On 10 New Stores Opening in Early 2011

October 25, 2010: Fresh & Easy Neighborhood Market to Open 10 New Stores in 10 Southern California Cities in January-February 2011

Also, see the following links -  and  - for additional related stories.

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