Fresh & Easy Buzz: New 'Marketside' Brand Fresh Food Items From Walmart

Private Brand Showcase

In the Private Brand Showcase piece linked here - December 18, 2010: Walmart Launches New 'Marketside' Fresh Food Lines - Plus A 'Fresh' Campaign to Create Brand Buzz - we wrote about (and included photographs) three new fresh food product lines, along with some new item line extensions, Walmart Stores, Inc. recently introduced under its fast-growing "Marketside" brand.

Today we thought we would give Fresh & Easy Buzz readers an additional pictorial look at some of the new items not pictured in the story on Saturday.

Pictured above, the items are, from left to right:

>"Marketside Mushroom And Cheese Half-Moons and Grilled Chicken and Spinach Ravioli. The varieties are two of the numerous SKUs (and shapes) in the new"Marketside" brand refrigerated fresh pasta line, which we wrote about in the in the Saturday piece. [See - December 18, 2010: Walmart Launches New 'Marketside' Fresh Food Lines - Plus A 'Fresh' Campaign to Create Brand Buzz

>"Marketside" Chicken Tortilla Soup. This a fairly new item (line extension) Walmart has added to it existing "Marketside" line of ready-to-heat, fresh-refrigerated soups. [See - February 28, 2010: Walmart Introducing New Ready-To-Heat Prepared Entrees, Fresh Soups Under its Marketside Brand]

>"Marketside" Classic Smooth Guacamole. This SKU is a larger version (2/7oz Trays instead of pouches) of the same item we ran a picture of in the piece on Saturday. That item: "Marketside" Classic Smooth Guacamole; but in 6/2oz Pouches instead of the trays. [See the photo at the December 18, 2010 story link above.

>"Marketside" Artisan Petite Cranberry Walnut Loaf. This new specialty bread is one of a number of new varieties Walmart is launching to go with its existing "Marketside" bread, roll and baked goods lines. [See - September 9, 2010: Walmart Introduces 'Marketside' Brand Packaged Fresh-Baked Breads, Sub Rolls and Chocolate Chunk Cookie]

>"Marketside" Roasted Garlic Hummus. The variety is one flacor in the multi-SKU new line of "Marketside" packaged, fresh-refrigerated Hummus.

As we noted in the story on Saturday, Walmart Stores, Inc. is developing additional new "Marketside" private brand fresh food lines, and preparing to introduce some of those new lines, along with numerous new item line extensions, in the first half of 2011.

Stay tuned.

March 9, 2010: Walmart Adds Two More SKUs to its Marketside Ready-To-Heat Fresh, Prepared Entree Line

March 2, 2010: Walmart Launching New 'Marketside Fresh Garden Salsa' Line Under its Fast-Growing Fresh Foods Store Brand

February 28, 2010: Walmart Launching New Value-Added Pre-Packaged Fresh Produce Line Under its Marketside Fresh Foods Brand

[Private Brand Showcase is a regular feature of Fresh & Easy Buzz. In it we report on, write about and offer analysis and commentary on the fast-growing private or retailer brand (sometimes called private label) movement, along with featuring various private brand products being offered by Tesco's Fresh & Easy Neighborhood Market, along with those of other grocers and retailers operating various types of formats. Below is a selection of 2010 stories in our Private Brand Showcase]

Private Brand Showcase 2010

December 18, 2010: Walmart Launches New 'Marketside' Fresh Food Lines - Plus A 'Fresh' Campaign to Create Brand Buzz

December 13, 2010: House (Sparking) Cider Rules at Fresh & Easy Neighborhood Market

October 30, 2010: Raley's Launches New 'Raley's TO GO' Pre-Packaged, Refrigerated Fresh-Prepared Foods Line

October 16, 2010: Fresh & Easy Neighborhood Market 'Bags' the Humble and Nutritious Plantain For A New Snack Chip Item

October 16, 2010: Fresh & Easy Neighborhood Market's Private Brand Kids' Cereal Wins Bronze 'Pentaward' in 2010 Packaging Design Competition

October 9, 2010: 'Use Me': Should Reusable Packaging Be Part of Tesco's Sustainable Private Brand Offering? A Student-Designer Thinks So

September 27, 2010: First Items in Fresh & Easy Neighborhood Market's 'eatwell' Brand Frozen Foods Line Arriving in Store Freezer Cases This Week

September 4, 2010: Fresh & Easy Neighborhood Market Unveils New fresh&easy 'goodness' Brand Items and Packaging

August 29, 2010: Fresh & Easy Neighborhood Market Expanding its fresh&easy 'goodness' Co-Branded Line; Launching Numerous New Items

August 18, 2010: Fresh & Easy Neighborhood Market Extending 'eatwell' Healthy Foods' Private Brand Into Dry Grocery Category

July 21, 2010: 'Sipsational' & 'Quenchtastic': Safeway Introduces New 21-Flavor Line of Soft Drinks Under 'refreshe' Private Brand