Sunday, February 28, 2010

Walmart Launching New Value-Added Pre-Packaged Fresh Produce Line Under its Marketside Fresh Foods Brand

Fresh Foods Merchandising: Value-Added Produce Category

Walmart Stores, Inc. is introducing an extensive new line of value-added fresh, bagged and pre-packaged produce items under its Marketside fresh foods brand, Fresh & Easy Buzz has learned.
Thus far, the line includes 17 SKUs in the following categories: Fresh, bagged or pre-packaged spinach greens, salad mixes and lettuce, value-added fresh veggies, and a fresh salsa item.

All of the value-added fresh produce items come in either clear bags or plastic packages/tubs. Below are the 17 new Marketside value-added fresh produce items, detailed under the four categories we've created and grouped them under:

Spinach Greens

>Marketside Fresh Spinach, 10 oz
>Marketside Organic Baby Spinach, 10 oz
>Marketside Organic Baby Spinach, 5 oz

Microwave In-Bag Value-Added Veggies

>Marketside Broccoli Cauliflower, 12 oz
>Marketside Broccoli Florets, 12 oz
>Marketside Broccoli/Cauliflower/Carrots Vegetable Medley, 12 oz
>Marketside Snow Peas, 8 oz
>Marketside Sugar Snap Peas, 8 oz

Salad Mix, Salads & Lettuce

>Marketside Classic Iceberg Salad, 12 oz
>Marketside Classic Iceberg Salad, 24 oz
>Marketside Classic Iceberg Salad, 6 oz
>Marketside Shredded Iceberg Lettuce, 8 oz
>Marketside Broccoli Slaw, 12 oz
>Marketside Organic Herb Mix, 5 oz
>Marketside Organic Spring Mix, 10 oz
>Marketside Organic Spring Mix, 5 oz

Fresh Salsa Mix

>Marketside Mild Pico De Gallo, 10 oz

Five of the 17 bagged and pre-packaged fresh produce items are organic, as you can see in the above list.

Walmart is launching its new Marketside value-added, bagged and packaged fresh produce items in selected Supercenters and Neighborhood Market supermarkets.
Some of the 17 items have been sold at Walmart's four small-format 'marketside by Walmart' fresh food and grocery stores in Metropolitan Phoenix. Those stores opened in May 2008.

Earlier today we reported on and detailed that Walmart is introducing a new line of pre-packaged, ready-to-heat fresh, prepared entrees and soups under its Marketside store brand. [February 28, 2010 Walmart Introducing New Ready-To-Heat Prepared Entrees, Fresh Soups Under its Marketside Brand] The two new lines follow Walmart's introduction last year of its Marketside take-and-bake pizza line.

The extension of store brand Marketside to the new pre-packaged, value-added fresh produce line shows Walmart plans to use Marketside as a complete fresh foods store brand, including fresh produce - and other types of fresh foods - under the brand, along with the fresh, prepared foods line.

Interestingly, the new Marketside value-added fresh produce line includes not only the upscale, specialty items like the fancy and organic greens, but also more basic items like the iceberg lettuce and fresh vegetables.

For those who haven't thought Walmart isn't planning to exploit "Fresh," this new development, along with the Marketside fresh, prepared foods line extension, should offer a change of mind.

Additionally, Walmart will be rolling out additional fresh foods items under its Marketside store brand. Stay tuned.


Mike_The_Food_Broker said...

I'm sure you know about it since you've been writing about the changes to the marketside website since 2008-09. They now have the new marketside prepared foods and produce items you wrote about posted on

Fresh & Easy Buzz said...

Good to hear from you Mike. And thanks for your comment.

Yes, we are well aware of the addition of the items, along with the revamp, on/of

They did it a bit ago. Not breaking news.

We mentioned it in this piece in case you didn't see it:

Tuesday, March 2, 2010
Walmart Launching New 'Marketside Fresh Garden Salsa' Line Under its Fast-Growing Fresh Foods Store Brand


They don't have the salsa line a a couple others on the site at present.

But they've added the prepared entrees and new pre-packaged salad items we first reported on in our February 28, 2010 post:)

Regards. Thanks for your participation.