Thursday, August 4, 2011
Fresh & Easy Neighborhood Market Goes 'Outside the Box,' Adds Natural Gas-Fueled Trucks to Delivery Fleet
'Green' Food and Grocery Retailing
El Segundo, California-based Fresh & Easy Neighborhood Market is going outside the box - its 10,000 square-foot grocery markets and 800,000 square-foot distribution center in Riverside County, California specifically - in its latest environmental conservation and sustainability initiative.
The Tesco-owned chain has inked a deal with Ryder System, Inc., its transportation, logistics and supply chain partner, to lease 25 compressed natural gas (CNG) delivery trucks, which it will add to its fleet of diesel fuel-powered vehicles and use to deliver fresh foods and groceries to its 176 stores in California, Nevada and Arizona from its Southern California distribution center. Fresh & Easy currently leases 71 vehicles from Ryder Systems, which it uses to deliver product to its stores in the three Western States.
Fresh & Easy Neighborhood Market has taken delivery of the first 15 of the CNG delivery vehicles, according to Cindy Hass, a spokesperson for Ryder Systems. The remaining 10 delivery trucks will be delivered to the grocery chain in October, she says. The CNG vehicles are the fist of their kind for Fresh & Easy's delivery truck fleet.
Tesco's Fresh & Easy is what Ryder Service, Inc. calls one a "Dedicated Contract Carriage" customer, which means the company provides a full menu of transportation, logistics and supply chain services to the grocer.
Those services include: providing the delivery vehicles and related equipment on a lease basis, along with engineering and logistics support services; supplying the drivers and management expertise. In other words, it's a full outsourcing-type arrangement between Fresh & Easy Neighborhood Market and Ryder.
Ryder Systems is making the compressed natural gas vehicles available to Tesco's Fresh & Easy as part of an agreement to reduce emissions the transportation company has made with the San Bernardino Associated Governments (SANBAG) in Southern California. San Bernardino County neighbors Riverside County, where the grocery chain's distribution center is located.
The agreement between the transportation company and SANBAG is part of a $38.7 million public/private partnership between the U.S. Department of Energy, the California Energy Commission, the Southern California Association of Governments Clean Cities Coalition, and Ryder System, Inc.
The key elements of the project include putting 202 of the CNG-powered delivery vehicles on the road in Southern California, making upgrades to three maintenance facilities for the servicing of natural gas vehicles, and the construction of two compressed natural gas fueling stations in the region.
Compressed natural gas is about 40% cheaper than diesel fuel, base on today's price. Additionally, experts estimate the CNG-fueled delivery vehicles produce in the neighborhood of 25% less emissions than diesel fuel does.
Geologist, entrepreneur and oilman T. Boone Pickens has for the last couple of years been advocating a nationwide government/private sector partnership that would have as its focus the conversion of the nation's entire diesel fuel-powered commercial trucking fleet to compressed natural gas, arguing doing so would be cheaper, reduce carbon emissions, help lower U.S. dependence on foreign oil and create jobs. According to Geologists, the U.S. and Canada have the greatest amount of natural gas reserves in the world.
Pickens has spent over a million dollars of his own money on a pubic relations program and lobbying Congress and the President to enact legislation designed too enable the massive conversion of the U.S. trucking fleet from diesel fuel to natural gas but has yet to see his "Pickens' Plan" become public policy.
United Kingdom-based Tesco, which owns Fresh & Easy Neighborhood has a major climate change/carbon reduction initiative that was started a few year ago by former CEO Terry Leahy, who retired in March of this year, and is being continued by the board of directors and new CEO Philip Clarke, who took over for Leahy in March.
Tim Mason, the CEO of Fresh & Easy, was named to the additional position of Tesco group deputy CEO in March. In that position, which reports to Clarke, Mason has overall responsibility for Tesco's global climate change/carbon reduction initiative, along with heading up Tesco's global marketing and branding efforts, as well assisting Clarke in a number of other initiatives.
"We are committed to reducing our impact on the environment, and incorporating natural gas vehicles into our fleet is a natural step to help us reduce emissions even further," Mason says. "Ryder has been an excellent partner in this effort, supporting our efforts to save our customers money and to be a good neighbor."
The reduction in fuel costs should also provide some needed cost savings for Fresh & Easy Neighborhood Market as long as the cost of compressed natural gas remains significantly lower than diesel fuel.
"When we can reduce our operating costs through more efficient transportation technologies like natural gas, we can pass those savings on to our customers," Mason says. "This natural gas vehicle initiative directly supports our efforts to offer fresh, wholesome food at affordable prices."
The addition of the 25 CNG delivery vehicles to its fleet should provide a significant contribution by Tesco's U.S. Fresh & Easy chain towards the global retailer's goal and strategy of reducing its carbon footprint over the coming years in the 14 countries where it has its operations, stores, distribution facilities and delivery fleets, because of the reduced emissions the natural gas-fueled delivery trucks provide.
Related Stories
December 8, 2010: Fresh & Easy Neighborhood Market to Install Solar Energy Systems Atop Nine Arizona Stores in March 2011
May 12, 2010: Brighter Looking Fresh Foods, 'Greener' Stores on Tap at Tesco's Fresh & Easy Neighborhood Market
December 31, 2008: 'Green' Retailing: Tesco Scores Second Overall, Number One Among Food and Drug Chains, in Ceres Coalition's Climate Change Corporate Scorecard
September 8, 2008: Tesco PLC CEO Terry Leahy: 'We Must Go Green'
April 4, 2008 Fresh & Easy Buzz Redux: Fresh & Easy Neighborhood Market Should Mimic Tesco UK's Penny-A-Bulb Compact Fluorescent Light Bulb Promo for Earth Day USA
Additionally, click here for more related stories.
Fresh & Easy's key "green" grocer initiatives
Since it opened its first stores in November 2007, Tesco's Fresh & Easy has been making making continuous improvement towards its goal of becoming a "green" (as in more sustainable) grocer.
In fact, the retailer's sustainable initiative started before opening the stores. For example, when Tesco constructed the 800,000-plus square-foot Fresh & Easy Neighborhood Market distribution center in Riverside County it included a massive solar energy array on the building's roof. In the peak summer months, like now, the system provides up to 30% of the facilities energy.
Fresh & Easy's most recent "green" initiative at store-level is the replacement of the coffin-style reach in frozen food display cases n the stores with upright units that have glass doors, which is something we were the first publication to report in this story: The grocer is currently in the process of replacing the coffin case freezer cases with the upright units with glass doors in about a third of its 176 stores.
Key sustainability/energy conservation initiatives Tesco's Fresh & Easy currently practices in its stores:
>Uses LED lighting in its outdoor signs an in its frozen and refrigerated product display cases inside the stores;
>Uses above standard (in energy efficiency) display cases for perishable foods'
>Recycles the display packaging it ships to its stores, returning it back to the distribution center in Riverside County;
(However, unlike most grocers Fresh & Easy does pre-package most of its fresh produce, thereby creating added packaging that's sent home with customers who purchase the items. The grocer also offers free single-use plastic carrier bags only rather than a choice of paper or plastic like most if not all of its competitors do. If Fresh & Easy offered its customers a choice it would be more sustainable because single-use plastic bags are recycled at far-lower rates then paper grocery sacks are, although the grocer does a good job at encouraging the use of reusable shopping bags in its stores.)
>Has recycling bins in all its stores for single-use plastic carrier bags and other types of recyclable packaging. This is the law in California, where the grocer has 127 of its 176 stores. But is not required in Arizona, where Fresh & Easy has 27 units, or Nevada, where there are 21 stores. However, Fresh & Easy neighborhood Market has the bins in its stores in those states anyway;
>Started installing solar panel arrays on nine Fresh & Easy stores in Arizona in March of this year.
Friday, April 22, 2011
A Little About Those 'green things' At Fresh & Easy Neighborhood Market on Earth Day 2011
Private Brand Showcase - Earth Day 2011
Tesco's Fresh & Easy Neighborhood Market publicly introduced its 'fresh&easy green things' brand of "eco-friendly" household cleaning and paper products to the media in a product press release, dated April 21, 2011, which landed in the Fresh & Easy Buzz electronic inbox this morning.
Today is Earth Day, and Fresh & Easy's announcement of its line of "green" household cleaning products and paper goods was timed to coincide with today's celebration of the annual event, which is designed to remind us to conserve the earth we inhabit.
Tesco's Fresh & Easy may have publicly introduced its 'fresh&easy green things' line of household cleaning and paper products in the April 21 press release. But the line isn't brand new - its been on the shelves in the 172-store grocery chain's stores in California, Nevada and Arizona for over two months.
We reported on and wrote about the introduction of the 'fresh&easy green things' line in a story over two months ago, as the products were hitting store shelves. You can read the story here - February 9, 2011: New 'fresh&easy green things Eco-Friendly Household Products' Line Hitting the Shelves at Fresh & Easy Neighborhood Market.
The paper products are made from 100% recycled paper and comprised of 80% post-consumer recycled paper or waste. Additionally, no chlorine is used in producing the white paper towels and tissues, according to the product package labels. In addition, the paper products' clear-cello packaging is biodegradable, designed to degrade in 12-18 months.
There are no national standards for "eco-friendly," "environmentally-friendly" or other similar terms used for "green" household consumer products, like there is for organic, which is a term regulated by the U.S. federal government. The government's organic-use regulations also have legal penalties attached, if used improperly by farmers, manufacturers, marketers and retailers. Therefore, buying "eco-friendly" household cleaners and paper goods is mostly a "buyer beware" situation for consumers.
For example, not all brands of "eco-friendly" paper goods are made from 100% recycled paper, like Fresh & Easy's are. Additionally, the percentage of post-consumer recycled paper used in such brands of products can vary considerably. At 80% post-consumer recycled paper, Fresh & Easy's brand is at or near the top percentile, along with a number of others, based on the numerous brands in the category we've examined.
The packaging for both "eco-friendly" lines was designed for Tesco's Fresh & Easy by London-based P&W, which works extensively with El Segundo, California-based Fresh & Easy Neighborhood Neighborhood Market, as well as with its parent company, United Kingdom-based Tesco, on private brand packaging design creation.
Fresh & Easy's 'fresh&easy green things' "eco-friendly" household cleaning products and paper goods lines join similar private brand lines it's competitors, such as Safeway Stores, Inc., Whole Foods Market, Trader Joe's and others, offer in their respective stores.
Both the "eco-friendly" household cleaner and paper goods categories have been expanding significantly over the last few years in the U.S.
For example, among the numerous national brand leaders in the "eco-friendly" household cleaners category are: Seventh Generation - one of the creators and a pioneer company and brand in the category - Clorox, with its "Green Works" brand line of household cleaners; and San Francisco-based Method, which is a fast-growing company and brand in the "eco-friendly" household cleaning products, laundry detergent and related green products' categories.
Seventh Generation is also one of the pioneer's in the "eco-friendly" paper goods category, having introduced its first line of such products around two decades ago. Another popular national brand in the category is the "Green Forest" brand of household paper products, which has significant distribution in grocery stores throughout the U.S.
The "eco-friendly" household cleaning and paper products categories are also being expanded, both in distribution and in sales, by the introduction of private brand lines by retailers like Safeway Stores, Inc., which debuted the first 28 SKUs of its 'Bright Green' brand of household cleaning products, paper goods and related products in 2008.
Safeway has over 1,700 stores in the U.S. and Canada. That extensive store-base allowed Safeway to go from zero distribution of its 'Bright Green' line to having the private brand on the shelves of one thousand-plus stores in a very short period of time. In contrast, it can take non-retailer manufacturers-marketers of similar brands and products years to gain distribution in one thousand-plus stores, although that's changing as the categories grow and mature, and as demand becomes stronger for the "eco-friendly" products.
Tesco's Fresh & Easy currently has 172 stores in California, Nevada and Arizona. It's offering its 'fresh&easy green things' products in all those units. That, albeit on a smaller-scale than what's available to Safeway Stores, is still a significant and rapid expansion of "eco-friendly" product availability, which adds to the growing distribution and sales in the categories.
And in the case of retailer's and their private brands in these still small but growing "eco-friendly" product categories, there's a benefit to owning the points of distribution - their stores - and the shelf space inside those stores.
Reader Resource
>Read other recent and past stories from our Private Brand Showcase feature at this link - private brand showcase.
>Click on the following links - Grocers and Earth Day 2010, Earth Day 2011, Grocers and Earth Day 2009, green retailing, reusable shopping bags, Fresh and Easy reusable bag contest, In-Store Reusable Bag-Sharing and Exchange Program, reusable bag promotions, reusable shopping bags, single-use plastic carrier bags, plastic bag legislation and bans, plastic bag-fee bills - to read a selection of past stories about food and grocery retailing and Earth Day, along with other "green" aspects of food retailing.
[Readers: E-mail and/or share this story with your friends and followers on Facebook, Twitter and Google Buzz by clicking the icon links below.]
Wednesday, December 8, 2010
Fresh & Easy Neighborhood Market to Install Solar Energy Systems Atop Nine Arizona Stores in March 2011
'Green' Food and Grocery RetailingWe've suggested in past stories on the blog that Tesco's Fresh & Easy Neighborhood Market should look into installing solar panels and solar energy systems on the roofs of as many of its 155 fresh food and grocery stores as is feasible, since not only are the small-format markets well-suited for solar because of their size - 12,000 square-feet on average - and locations - sunny Southern California, metropolitan Las Vegas, Nevada and metro Phoenix, Arizona - but also because doing so would fit well with the grocer's attempt to position the chain as a "green" or sustainable grocer, which is one of United Kingdom-based Tesco's strategic goals with Fresh & Easy.
Adding rooftop solar to some of the Fresh & Easy stores also fits well with what Tesco did when it constructed its 850,000 square-foot Fresh & Easy Neighborhood Market distribution center in Riverside County, (Southern) California in 2007, which was to invest $13 million to install 500,000 square-feet of solar panels, about the size of five football fields, on the roof of the facility.
The massive solar array provides about a fifth of the total energy for the distribution center, according to Fresh & Easy Neighborhood Market. Fresh & Easy's website has a live feed from the solar installation at the Riverside County distribution center, reporting in real time the performance of the panels. You can view it here.
Lastly, extending solar from the Riverside County distribution center's roof to store rooftops, in addition to adding to Fresh & Easy's credibility in the Western U.S. as a "green" grocer, also fits in well with parent company Tesco's strategy of being known as a global sustainable retailer and leader in climate change reduction, which is something outgoing CEO (March 2011) Terry Leahy has made a major corporate and cultural focus during the last few years.
Since extending solar from the rooftop of the Riverside County distribution center to the roofs of some of the small-format Fresh & Easy stores is something we've discussed in Fresh & Easy Buzz in the past, a press release distributed by Tesco's Fresh & Easy Neighborhood Market earlier today on just that topic caught our collective eye.
In the release, Fresh & Easy Neighborhood Market announced it plans to install solar systems on the roofs of nine of its stores in metropolitan Phoenix, Arizona beginning in March 2011.The project will be in partnership with REC Solar, according to the news release.
REC Solar was founded in 1997 and is one of the leading solar-electric energy companies in the U.S. It's headquartered in California and has offices in Arizona, Colorado, Oregon, Hawaii and New Jersey.
Here's what Tesco's Fresh & Easy says about the solar power systems to be installed on the roofs of the nine stores in Arizona, based on information provided by REC Solar:
>The systems will generate more than 410 kW of solar energy.
>The systems will produce an estimated 620,000 kilowatt-hours (kWh) annually, the equivalent of reducing 22 million pounds of CO2 emissions – or removing 28 million car-driven miles – over the next 25 years.
>The solar energy systems to be installed on the roofs of the nine stores in Arizona will provide approximately 20 percent of the stores' total energy needs, according to Tesco's Fresh & Easy.
The Arizona Commerce Authority is a partner with Tesco's Fresh & Easy on the project to install solar systems on the roofs of the nine Arizona stores. The quasi-public organization, which was established in June of this year, offers various renewable energy-focused financial and tax incentives to companies doing business in Arizona for projects such as Fresh & Easy's solar system initiative, according to Don Cardon, president and CEO of the Arizona Commerce Authority.
"Fresh & Easy's decision to become more energy independent is an example of why the Arizona Commerce Authority is focused, in part, on facilitating investment in the renewable energy sector and on job creation and training. Arizona has the potential to become the solar capital of the world and lead the nation as solar demand continues to grow globally and intensify nationally," Cardon, says.
The solar systems also will provide some real cost-savings, based on the 20% per-store in energy savings Tesco's Fresh & Easy says the systems will achieve, at the nine Arizona Fresh & Easy stores set to get the units in March 2011. Look at it this way: If the average monthly utility bill per-store is $5,000, for example, the 20% reduction in that monthly expense because of the added rooftop solar system results in a savings of $1,000 per-month on the stores' cost-side. That's helpful from a bottom-line, P/L standpoint.
Installing the solar systems in the nine Arizona Fresh & Easy stores in March 2011 is also good timing for Tesco director and Fresh & Easy Neighborhood Market CEO Tim Mason.
In March of next year Mason will assume the title of co-CEO of United Kingdom-based Tesco. He will remain in the U.S. as CEO of Fresh & Easy but will add a couple additional Tesco corporate responsibilities to his portfolio, according to the company. Those new global responsibilities will be in the areas of marketing/branding and corporate sustainability/climate change initiatives. The latter new area of responsibility - corporate sustainability and climate change initiatives - being the one in which the Fresh & Easy nine-store solar energy system project offers the good timing for.
Mason is gaining the new title and added responsibilities due to the retirement of Tesco CEO Terry Leahy, who is leaving the United Kingdom-based global retailer in early March of next year.
Tesco executive Philip Clarke, who's currently responsible for Tesco's business in Europe and Asia, along with corporate information technology, is taking over as CEO in March 2011. Although Mason will have the title of co-CEO, Clarke will have the CEO title and function as Tesco's chief executive officer. [See - June 8, 2010: Tesco CEO Terry Leahy Retiring; Philip Clarke New CEO; Tim Mason Named Deputy CEO But Will Remain Fresh & Easy Neighborhood Market Chief in U.S.]
Installing the REC solar energy systems on the roofs of the nine stores in Arizona in March of next year, the same month he assumes responsibility for Tesco's global climate change initiatives, which is something outgoing CEO Leahy has made a major corporate focus, therefore affords good timing for Mr. Mason from a variety of perspectives, including enhancing his "green retailer" credentials. [See - December 31, 2008: 'Green' Retailing: Tesco Scores Second Overall, Number One Among Food and Drug Chains, in Ceres Coalition's Climate Change Corporate Scorecard.]
"With the success of our solar panel installation on our distribution center, we're confident these systems on our stores will help cut down on energy costs even further," Tesco director and Fresh & Easy Neighborhood Market CEO Tim Mason said in the press release today. "Through innovations like these, Fresh & Easy has been able to cut back on the amount of energy and water we use, efficiencies that are better for the environment and help us keep our prices low for our customers."
Below are the locations of the nine Arizona stores Tesco's Fresh & Easy Neighborhood Market says will get rooftop solar energy systems beginning in March 2011:
- Alma School & Elliot
Chandler, Arizona - Crismon & Guadalupe
Mesa, Arizona - Sossaman & Southern
Mesa, Arizona - Higley & Ray
Gilbert, Arizona - 107th Ave. & Thomas
Avondale, Arizona - 19th Ave. & Baseline
Phoenix, Arizona - 19th Ave. & Glendale
Phoenix, Arizona - 32nd St. & Greenway
Phoenix, Arizona - Camelback & 83rd Ave.
Phoenix, Arizona
Friday, June 18, 2010
Kroger's 2010 Reusable Grocery Bag Contest Has Ended; Winners to be Named in July
Wednesday, May 12, 2010
Brighter Looking Fresh Foods, 'Greener' Stores on Tap at Tesco's Fresh & Easy Neighborhood Market
'Green' Food & Grocery RetailingThe refrigerated, packaged fresh foods in the meat-seafood and dairy-deli-prepared foods cases at Tesco's 159 Fresh & Easy Neighborhood Market stores in California, Nevada and Arizona are about to get a lot more vibrant and brighter, and as a result, the refrigerated display cases will also become more energy efficient than they currently are.
Here's why: Beginning soon, Fresh & Easy is replacing all of the fluorescent canopy and under-shelf lighting in the above mentioned refrigerated cases with LED lighting. Fresh & Easy currently uses LED lighting in its frozen foods cases and for its external store lighting.
The project, which is set to start soon, is being done by a partnership between the retail-focused LED lighting company Nualight, which is headquartered in Ireland, and retail refrigerated fixture company Kysor/Warren. The companies have done similar work in partnership together for Tesco at it stores in the United Kingdom. The new Fresh & Easy project is an extension of that joint work for Tesco.
"Nualight is obviously delighted with this Fresh & Easy decision, and it is a great endorsement of our strategic partnership with Kysor/Warren," says the Irish company's vice president, Bruce Schneider, who heads its U.S. operations in the. "Our success retrofitting the Group's Tesco stores internationally led to this opportunity, and this newest assignment provides a valuable springboard for our expansion into the US market."
LED lighting improves the vibrancy and overall look of food and grocery products displayed in refrigerated cases, compared to fluorescent lights, which have traditionally been used in the supermarket industry. That's changing though, as other U.S. grocers, for example Whole Foods Market, are making the switch from the fluorescent tubes to LED lighting.
LED lighting also offers grocers significant energy savings. Estimates are that using LED's in refrigerated cases can save from 40%-60% of energy usage, both from lighting and refrigeration energy, compared to fluorescent lights.
Since food and grocery stores use more energy than all other types of retail formats, such energy savings is significant from a cost saving perspective for grocers. It's estimated lighting and refrigeration account for 65%-78% percent of all energy usage in supermarkets, for example.
Reducing energy useage through LED lighting, along with in a myriad of other ways, also is part of the new "green" food retailing ethos food and grocery retailers have adopted in just the last few years. Being a "green grocer" means much more than selling fresh produce today.
Tesco as a 'green' grocer
United Kingdom-based Tesco is one of the leaders in energy conservation and "green" initiatives among grocers in Europe and globally. For example, it's the first, and still the only, food and grocery retailer to have introduced "product carbon footprint" shelf labels for many of the products sold in its stores in the UK. The labels aren't currently used at Fresh & Easy USA.
Additionally, Tesco's CEO Terry Leahy is arguably the most outspoken global grocery retailing executive, when it comes to the issues of energy conservation, global warming and going green. [See - September 8, 2008: Tesco PLC CEO Terry Leahy: 'We Must Go Green'] and [ December 31, 2008: 'Green' Retailing: Tesco Scores Second Overall, Number One Among Food and Drug Chains, in Ceres Coalition's Climate Change Corporate Scorecard]
Fresh & Easy, like its parent Tesco, has put a fairly major focus on being "green." The LED lighting project is a major step in furthering that focus, in our analysis and opinion. It's also not an inexpensive project - but offers major medium-to-long-run cost savings - the 40%-60% cost reduction over fluorescent lighting in the refirgerated cases mentioned earlier in the piece.
The "greening" of American grocery stores
Expect to see many more U.S. food and grocery retailers switch from fluorescent lighting to LED lighting. In fact, nearly all major chains are now using LED's throughout their stores in new store construction.
One reason many in the U.S. are calling for some sort of cap or tax on carbon emissions is they believe such a new law will spur retailers and other businesses to make major energy saving and carbon reducing investments, like those being already made by many in the U.S. supermarket industry. Senator John Kerry, a Democrat, and Independent Senator Joe Lieberman today introduced a new bill, the American Power Act, in the U.S. Senate. Among other things, the bill sets a price on carbon emissions produced by coal-fired power plants and other large polluters. The bill is supported by just one Republican so far, North Carolina Senator Lindsay Graham.
Many Western European countries, including the UK, have carbon tax or cap schemes already in place. As a result, the food and grocery retailing industries in Britain, France and Germany have overall been faster to adopt "green" technologies, as well as stricter conservation methods, than the U.S. industry has as a whole, although selected U.S. food retailers are making strong efforts, and more are joining in each month, and without a carbon cap or tax law in place.
What's driving the U.S. food and grocery retailing industry towards "greener" pastures is the realization that with rising energy costs, conservation and the use of alternative energy sources, makes good economic sense. There's also a growing collective concern about global climate change in the industry.
With its LED lighting retrofit project, along with other "green" initiatives its made and is making, Tesco's Fresh & Easy could be on its way to becoming one of America's "greener" grocers.
Friday, May 1, 2009
Competitor News: Kroger Co. Launches Chainwide 'Design Your Own Bag' Contest Promotion; Invites Shoppers to Be 'Part of the Solution'

As part of its efforts to reduce the number of single-use plastic grocery bags and paper grocery sacks it uses in its stores, and to encourage shoppers to use reusable shopping bags, the Kroger Co. supermarket chain has launched a creative promotion it calls the "Kroger Design Your Own Shopping Bag Contest," in which the grocer is inviting consumers to design their own unique versions of a reusable shopping bags, using simple design tools it is providing on special pages on its Kroger.com Website.
The consumer-interactive bag design contest began on April 6 and runs until May 15, 2009.
Budding reusable shopping bag designers can go to the special Web site page here,which offers a complete description of the contest along with a link to the design template page. (See here as well.) You have to register here to participate in the bag design contest.
The design tools on the site make creating a bag rather simple. A computer, web browser and a little imagination are all that's required.
Once a person creates his or her own bag design and submits it via the Web site page to Kroger, they receive a confirmation e-mail back from the site. The confirmation e-mail includes a picture of the designer's finished bag design. The confirmation e-mail also allows the bag designer to e-mail the finished product to friends, family members and others, who can then vote for his or her bag design in the contest, at a link provided on the confirmation e-mail.
After the contest ends on May 15, a special panel of five judges chosen by Kroger Co. will judge all of the reusable bag designs submitted. According to Kroger, the judges will give special consideration to those bags that have received the most votes from folks like you via the Website page.
The grand prize winner of the design-a-reusable-bag contest will receive a $1,000 Kroger gift card, good at any of the various supermarket chains the company operates throughout the U.S.
Kroger will award gift cards worth $250 each to the four top finalists in the contest, and the five runners up with each will get a $100 Kroger gift card.
That makes for a total of 10 winners: one grand prize winner, four finalists and five runners up.
Kroger will post the bags designed by the top ten winners on its Web site. And the grocery chain says it might feature the grand prize winner's reusable bag for sale in its supermarkets.
But Kroger is making every person who designs a bag and enters the contest a winner of sorts. Each contestant will receive a free reusable shopping bag for entering his or her design in the contest. (The free bag is pictured at left.)Budding bag designers must have (or get one before you enter) a Kroger rewards card though to get your free bag. Here's what Kroger says about getting your free bag for entering the contest: "To receive a free reusable shopping bag, submit a design and enter your Shopper's Card number, and we'll load a free bag credit on your card ($0.99 value). This offer is limited to one bag per Shopper's Card holder. Bag credit will expire in 30 days."
[All the information needed to get started on designing your bag is here, as is the free bag information.]
[Here is a Web page listing all of the various supermarket banners Kroger Co. operates throughout the U.S. (Look in the top far upper right hand corner of the page where it says "Visit Our Consumer Sites." Click on it and there's a pull down menu of the various chains.) Here is a page to use to locate the specific Kroger Co.-owned and operated stores in the U.S.]
In California, Nevada and Arizona, the three states where Tesco's Fresh & Easy Neighborhood Market has its 119 grocery and fresh foods markets, Kroger Co. operates hundreds of supermarkets under the following banners: Ralphs (Southern California, southern Central Valley California); Food 4 Less (Southern California, Nevada); Smith's Food & Drug (Nevada); Fry's (Arizona); Foods Co (Northern California).
Creative, consumer-interactive promotion
Kroger's design-you-own-bag promotion is a creative and interactive way to involve shoppers in the retailer's efforts to reduce single-use bag use in its stores and to promote and encourage increased use by shoppers of reusable bags.
When consumers can be involved in a process or effort (the interactive aspect of the promotion-contest) in such a way -- designing their own bag in this particular case -- they tend to invest much more in the effort. After designing your own reusable shopping bag its a good bet you will think much more about the issue than before you engaged in the creative process and contest, for example.
The reusable bag design contest also helps to raise greater awareness of the entire reusable bag use topic and issue in the U.S., particularly because Kroger is the second-largest national food and grocery retailer in the country after number one Wal-Mart Stores, Inc.
Lastly, the contest, and the effort Kroger Co. is putting into it, shows the retailer's corporate commitment to reducing single-use bag use in its stores and encouraging and supporting reusable bag use. (Check out Kroger's "real time" digital-counter here. It provides a running count of how many single-use carrier bags the retailer's supermarkets are saving by encouraging reusable bag use. The single-use bag reduction "real time" counter is part of the company's "Greener World, Simpler Choices" sustainability program.)
If you enter the reusable bag design contest -- best of luck. But even if you don't enter, check out the many creative designs already entered. You can view the bag designs and vote for your favorites here. There currently are nearly 31,000 different consumer-designed bags on the site.
Related Stories and Posts:
>April 30, 2009: iKristen Buys Her Fresh & Easy Bag(s) -- and It's Almost the Right One: A Tale About the Power of Social Media Sites For Grocer-Consumer Interaction
>April 27, 2009: Fresh Buzz: Tesco's Fresh & Easy Adds A flickr.com Photo Page to its Social Media Site Portfolio; Now Using Twitter, YouTube and flickr
>April 29, 2009: New York Chain Wegmans Holds Creative Bag Exchange Promotion to Encourage Reusable Bag Use; Reduce Use of Plastic Carrier Bags in Stores
>April 23, 2009: Strategy Session: The In-Store Reusable Bag-Sharing Program -- A Way For Grocers to Significantly Increase Reusable Bag Use Among Shoppers
>April 23, 2009: Virginia Congressman Jim Moran Introduces First-Ever Federal Single-Use Bag Fee Legislation Into U.S. House of Representatives on Earth Day 2009
>April 16, 2009: Two New Bills in California State Assembly Would Put 25-Cent Per Bag Fee on Both Single-Use Plastic and Paper Carrier Bags
>April 22, 2009: Earth Day 2009: California-Based Grocers Conducting A Myriad Of Reusable Bag Promotions Today; Other 'Green' Activities For Earth Day
>April 9, 2009: Competitor News: One Year Since Eliminating Plastic Bags in Stores Whole Foods Market Says Reusable Bag Use Tripled; 150 Million Bags Out of Landfills
>April 21, 2008: Earth Day 2008: Whole Foods Market, Inc. Becomes the First Major U.S. Food and Grocery Retailer to Stop Using Single-Use Plastic Carrier Bags Tomorrow
>April 8, 2009: News & Analysis: Tesco's Fresh & Easy Gets Reprieve As Manhattan Beach, California Plastic Bag Ban Law Held Up By Plastic Bag Industry Group's Lawsuit
>March 19, 2009: Another Tesco Fresh & Easy Future Market City Bans the (Plastic) Bag: No Plastic Carrier Bags In Palo Alto, CA Supermarkets Starting September 18th
>March 7, 2009: Analysis & Commentary: The Seven Retail Operations Changes Tesco's Fresh & Easy Neighborhood Market Needs to Make to Help it Get On the Success Track
>December 7, 2008: Fresh & Easy Offers New Definition of 'Double Bagging;' Says Sales of Reusable Bags Has Doubled Since Introducing its 99-Cent Bag in October
>August 13, 2008: Tesco to Offer Shoppers Free Plastic Bags in UK Stores Only if Requested; Still Offering Plastic Bags-Only in Fresh & Easy USA Stores; No Paper Option
>August 1, 2008: Bag Bans and Fees: Seattle, Washington Imposes 20-Cent Fee On Single-Use Plastic Carrier Bags; Bans the Use of Foam Meat Trays in Supermarkets
>July 23, 2008: Plastic or Plastic: Single-Use Plastic Carrier Bag Bans in California Cities Threatening Tesco Fresh & Easy's Free 'Plastic Bag-Only' Policy
>September 25, 2008: Competitor News: Wal-Mart Joins Tesco, Others in Announcing A Plastic Bag Reduction Program of its Own
>April 20, 2008: Earth Day 2008: California Bag-Fee Bill AB 2058 Passes California State Assembly Natural Resource Committee; Next Stop Appropriations Committee
>April 21, 2008: Earth Day 2008: City of Los Angeles, CGA and Southern California Grocery Chains Partner in Major Reuseable Shopping Bag Giveaway Promotion
>April 18, 2008: Earth Day 2008: New Issues Are Beginning to Emerge With Growing Consumer Use of Reusable Shopping Bags: Worker Injuries, Shoplifting, 'Double-Bagging'
>April 24, 2008: Legislation: Oakland, California's Plastic Grocery Bag Ban Law Not in the 'Bag' Yet
>April 13, 2008: California State Assembly Natural Resource Committee to Vote on Statewide 25-cent Single-Use Plastic Carrier Bag-Fee on Monday
>March 15, 2008: UK 'Banish The (Plastic) Bags' Campaign Update: Morrison's Latest to Make Announcement; Tesco Holds Firm
>March 5, 2008: Britain's 'Banish The (Plastic) Bag' Campaign and Tesco: London Street Artist 'Celebrates' the Tesco Plastic Bag; More UK Retailers to Charge Bag Fee
>March 8, 2008: More UK Retailers Jump On The 'Banish The (Plastic) Bag' Campaign.
>March 4, 2008: "Message From Across the Pond: Tesco is Right Square in the Middle of the 'Banish the (Plastic) Bags' Campaign in the United Kingdom
>May 1, 2008: Green Retailing Report: UK Supermarket Chain Waitrose Creates A 'Reusable-Bag Only' 'Green' Checkout Lane in One of Its Stores
>April 21, 2008: Earth Day 2008: Massachusetts'-Based Stop & Shop Supermarket Chain and General Mills Launch Free Reusable Shopping Bag Cross-Promotion For Earth Day
[Follow Fresh & Easy Buzz around on Twitter.com at www.twitter.com/freshneasybuzz.]
Thursday, April 23, 2009
Virginia Congressman Jim Moran Introduces First-Ever Federal Single-Use Bag Fee Legislation Into U.S. House of Representatives on Earth Day 2009

United States Congressman Jim Moran, (pictured above in front of the U.S. Capital), a ten-term House Democrat who represents Virginia's 8th District, yesterday introduced new federal legislation -- the "Plastic Bag Reduction Act of 2009" -- into the U.S. House of Representatives that would levy a 5-cent per bag charge or tax to consumers for each single-use carrier bag they request at grocery stores and other retail outlets in order to encourage reusable bag use, his office announced on Earth Day 2009, which was yesterday.
In the case of grocery stores, the fee would apply to both single-use plastic carrier bags and paper grocery sacks.
The legislation is H.R. 2091. It amends the Internal Revenue Code of 1986 to impose a retail tax on single-use carryout bags, and for other purposes.
H.R. 2091, the Plastic Bag Reduction Act of 2009," is currently in two House committees: Ways and Means and the Committee on Natural Resources. The legislation will be discussed and debated in both committees for a period to be determined by the Speaker of the House, Nancy Pelkosi, Democrat from San Francisco.
H.R. 2091 is the first federal bag tax bill to be been introduced in the U.S. Congress.
Under the legislation, a "single-use carryout bag" includes a grocery sack, dry-cleaning bag, take-out food bag, retail bag, membership or wholesaler bag, or service station bag used by a retail seller at the point of sale with a customer, according to Congressman Moran, who is a ten-term (20 years) Member of the U.S. House of Representatives. The fee would be charged at the retail point-of-purchase, according to the Congressman's press spokesperson, Austin Durrer.
If the just-introduced bill passes the U.S. House and then the U.S. Senate in its present form, and is signed into law by President Obama, it would take effect on January 1, 2010. The proposed legislation also calls for the per bag tax to automatically rise to 25-cents a bag on January 1, 2015.
Out of the 5-cents charged to the customer, retailers can apply for a tax credit of one cent per bag for carrying out a qualified carryout bag recycling program. Additionally, one cent will be transferred to the Land and Water Conservation Fund which is used to clean up the environment. Another cent would be made available for state and local trash reduction and watershed protection programs. The remaining two cents would go towards reducing the national debt.
When the per bag tax increases to 25-cents a bag in 2015, the amounts above would increase as well in equal proportions.
In announcing the new legislation yesterday, Earth Day 2009, Congressman Moran said in explaining his reasoning behind sponsoring the legislation: "Our environment is literally choking on plastic bags. Whole swaths of our oceans, in some places up to 580 square miles – 13 times the size of the Commonwealth of Virginia -- have become floating landfills. Ingested marine debris, particularly plastic bags, are killing thousands of birds, turtles, marine mammals, fish, and squid each day."
The Congressman from Virginia added: "Equally disturbing, as these plastics break down, toxic chemicals are being released into the environment. Some environmentalists believe we may be witnessing the negative repercussions locally in the Potomac and Anacostia Rivers with the advent of inter-sex fish (80% of the male bass in the Potomac River were found to have female reproductive organs in recent study). While research is limited, it doesn't take a leap of faith to conclude that humans may be adversely affected if this trend continues."
In further explaining why he is proposing the new legislation the Congressman said: "Scientists are becoming alarmed about massive 'garbage patches' that are building up in nearly all of the world's oceans. Ocean currents and winds are slowly bringing debris -- estimated to be 10 percent of the world's plastic production -- to the center of five major ocean gyres in the North and South Atlantic, North and South Pacific, and the Indian Oceans.
The best-known patch consists of an estimated 100 million tons of plastic debris that has accumulated inside a circular vortex of currents known as the North Pacific gyre. It is estimated to be anywhere from 270 square miles to almost 580 square miles -- between six and thirteen times the size of the Commonwealth of Virginia -- depending on how it is measured."
Continuing, Congressman Moran added: "To add to the environmental degradation, as plastic items break down, any toxic additives they contain -- including flame retardants, antimicrobials, and plasticizers -- may be released into the environment. Many of these chemicals may disrupt the endocrine system -- the delicately balanced set of hormones and glands that affect virtually every organ and cell. In marine environments, excess estrogen has led to discoveries of male fish and seagulls with female sex organs.
People once viewed our rivers and oceans as limitless resources, believing that garbage in our watersheds and along our coasts did little harm. Those rose colored glasses are now gone. Plastic bags pose a serious threat to the environment, animal life and possibly even human health. The time has come to implement a national program that encourages the use of reusable bags instead of plastic," Congressman Moran said.
Global bag ban and bag fee laws
A number of countries throughout the world have enacted laws either banning outright or charging a per bag fee or tax on single-use plastic carrier bags. Many other nations are currently proposing such laws.
For example, China, the most-populous nation in the world, banned plastic bags in 2008.
Ireland imposed a per bag fee on the single-use plastic carrier bags in 2002. The government of Ireland announced recently that there has been a 94% reduction in the use of the bags since it enacted the bag fee law in 2002.
Below is a select list of other countries and cities that have either banned single-use plastic bags completely or imposed a bag fee law:
• Denmark imposed a fee in 1994
• South Africa banned plastic bags in 2003.
• Rwanda banned plastic bags in 2006.
• Tanzania banned plastic bags in 2006.
• Bangladesh banned plastic bags in 2002.
• Bhutan banned plastic bags in 2005.
• Zanzibar Islands banned plastic bags in 2006.
• South Australia has a ban set to go into in May, 2009.
• Dehli, India banned plastic bags in 2009.
Additionally, Canada and the United Kingdom currently are debating proposing either plastic bag ban or a per bag fee legislation in their respective legislative bodies, as are a number of other countries.
More than one Canadian municipality has already either banned or put a tax on the plastic bags.
Additionally, Loblaws, Canada's largest grocery chain, said last week it plans to charge customers for each single-use plastic carrier bag they request in the chain's stores.
On Earth Day 2008, Austin, Texas USA-based Whole Foods Market, Inc. stopped offering single-use plastic carrier bags in its 297 natural foods supermarkets in the U.S., Canada (6 stores) and the United Kingdom (5 stores). [Read our April 21, 2008 story here: Earth Day 2008: Whole Foods Market, Inc. Becomes the First Major U.S. Food and Grocery Retailer to Stop Using Single-Use Plastic Carrier Bags Tomorrow.]
Earlier this month Whole Foods Market announced that in the year since eliminating the single-use plastic carrier bags in its stores, the natural grocery chain has seen reusable bag use by its customers triple.
The natural foods grocer also estimates that in the year it's prevented 150 million single-use plastic carrier bags from going into landfills by eliminating the use chainwide. [See our April 9, 2009 piece here: Competitor News: One Year Since Eliminating Plastic Bags in Stores Whole Foods Market Says Reusable Bag Use Tripled; 150 Million Bags Out of Landfills.] Whole Foods offers customers free paper grocery sacks which are made from at least 50% post-consumer recycled paper and are 100% recyclable.
The British government earlier this month launched a national public relations campaign to encourage consumers to use reusable bags as part of a voluntary effort to reduce the use of single-use plastic carrier bags in the nation. British supermarkets offer only single-use plastic and not paper grocery sacks.
Food, grocery and other retailers in the United Kingdom, including number one Tesco, which owns and operates Fresh & Easy Neighborhood Market in the Western U.S., pledged two years ago that they would reduce the volume of the thin plastic bags they distribute in their stores by at least 50% as part of a voluntary-single-use bag reduction program they agreed on with the British government. British Prime Minister Gorden Brown has said if the retailers don't reach that goal by the end of 2009 that it's likely the Labour Party will propose, and he will support, a bag fee law of some kind at the end of this year.
We suspect that once the British Labour Party, which Brown heads, hears about the U.S. federal bag fee legislation, that will serve as an added motivator to one or more Labour Members of Parliament to introduce a bag fee bill sooner rather than later, despite the ongoing industry-government voluntary bag reduction scheme. Such national "green" laws are far more common in the United Kingdom than they are in the U.S. And we doubt Britain's liberal members of the Labour party will want to be upstaged by Democrats across the pond in the former colony when it comes to being first in passing single-use plastic carrier bag legislation.
Local bag ban and bag fee legislation growing trend in U.S.
As we mentioned earlier, Congressman Moran's bill is the first time federal legislation on the bag issue has been proposed in Congress. But that hasn't stopped cities, counties and even states in the U.S. from either having already passed, or they are at present considering proposing, single-use bag ban or fee laws.
San Francisco, California was the first major U.S. city to ban the single-use plastic carrier bags, doing so in 2007.
A number of U.S. cities have followed San Francisco's lead, including nearby Palo Alto in the Bay Area and Manhattan Beach, in Southern California, although that city's bag ban law is being challenged in the courts by a plastic bag industry trade group and therefore has yet to be implemented. It was set to go into law in late 2008 but the trade group's lawsuit halted its implementation.
Seattle, Washington enacted a 20-cent per bag fee on the single-use plastic carrier bags in the summer of 2008. [Read our August 1, 2008 piece here: Bag Bans and Fees: Seattle, Washington Imposes 20-Cent Fee On Single-Use Plastic Carrier Bags; Bans the Use of Foam Meat Trays in Supermarkets.]
And legislators in New York City and Washington, D.C. are currently debating bag fee laws in their respective cities, as are elected leaders in many other cities in the U.S. doing.
A bill that would put a 25-cent per bag fee or tax on single-use plastic carrier bags and paper grocery sacks was recently introduced in the California State Assembly, as we reported in this April 16, 2009 story: Two New Bills in California State Assembly Would Put 25-Cent Per Bag Fee on Both Single-Use Plastic and Paper Carrier Bags.
Political bag battle?
Expect to see an intense political battle, at least initially, between the single-use plastic bag industry and the Democrats in Congress who are supporting Congressman Moran's proposed legislation.
The single-use plastic carrier bag industry's trade association has been challenging plastic bag ban laws in various U.S. cities. It won a two-year battle against the city of Oakland, California, preventing the city from enacting its bag ban.
The industry is currently challenging the Manhattan Beach, California single-use plastic bag ban law which was to have been enacted in late 2008. A judge ruled that the law can't be implemented pending a decision on the bag industry's lawsuit against the city.
We are told Democrat Speaker of the House Nancy Pelosi (D-San Francisco) supports Congressman Moran's bill, and that there is likely a strong Democrat majority in the House that will support the legislation. The Democrats have a significant majority in the House. Therefore if the Speaker gets behind the bill passage, or the passage of a revised version, defeating the legislation will be difficult.
Expect Republican opposition, and perhaps opposition from a handful of moderate Democrats. On the other hand, some Democrats and Republicans who normally might not support the legislation for political and ideological reasons might support Congressman Moran's bill because one of the negative effects from the patchwork quilt of local bag ban and bag fee laws is that there is no uniformity on the issue. The laws differ from state-to-state, city-to-city. It's a negative to some members of Congress and to retailers but not to local governments or residents who generally like having their own, local laws, otherwise the laws wouldn't pass in the cities.
For example, the single-use plastic carrier bags are banned in San Francisco but have a 20-cent fee on them in Seattle, which is just two states away.
Big chain retailers like Wal-Mart, Safeway, Kroger and others that have stores throughout the U.S. hate this.
For example, Safeway has stores in San Francisco and Seattle. Only paper grocery sacks can be used in the chain's San Francisco stores. But in its Seattle stores plastic bags are fine, but have a 20-cent per bag fee.
And free plastic and paper bags are both fine for Safeway for its stores in Oakland, which is just across the Bay Bridge from San Francisco. But in next door to Oakland Berkeley, which is likely to pass a plastic bag ban or fee law this year, it will be a paper only town for Safeway for its stores in the city, if and when that law is passed. That's the patchwork quilt.
As more cities enact more bag ban or bag fee laws the patchwork quilt grows -- bag bans in some cities, bag fee laws in others, no laws in the rest. As a result of this patchwork quilt of legislation we might even see the U.S. retail food and grocery industry and its trade association, the Food Marketing Institute (FMI), support some sort of national bag fee law.
And it might actually be smart for the single-use plastic bag industry to support federal bag fee or tax legislation.
Doing so might prevent numerous state's, counties and cities from enacting outright single-use plastic carrier bag ban laws or passing bag fee laws that charge a much higher tax than 5-cents per bag because a federal law would already be in place.
In fact, in those U.S. cities where bag fee laws have been passed, the per bag fee ranges from a low of 15-cents -to- a high of 25-cents or slightly more, which is three -to- five times the amount proposed in Congressman Moran's federal bill. And we have yet to see a proposed municipal bag fee law in the U.S. that is less than 15-cents per bag. And we know that when it comes to government taxes or fess there is one constant -- those fees and taxed always eventually increase.
Congressman Moran's bill doesn't raise the 5-cent per bag fee to 25-cents until 2015.
Because the U.S. operates on a federalist system that allows for what's called "home rule" (states, counties and cities can pass local laws with certain limits), even if the federal bag fee legislation passes, U.S. state's, counties and cities can still enact their won local laws, including outright bag bans.
Additionally, the passage of any federal legislation like Congressman Moran's bill does not invalidate any current (or future) local laws such as San Francisco's, Palo Alto's or those in any other city, county or state.
Fresh & Easy Buzz Linkage - Related stories:
>April 23, 2009: Strategy Session: The In-Store Reusable Bag-Sharing Program -- A Way For Grocers to Significantly Increase Reusable Bag Use Among Shoppers
>April 22, 2009: Earth Day 2009: California-Based Grocers Conducting A Myriad Of Reusable Bag Promotions Today; Other 'Green' Activities For Earth Day
>April 9, 2009: Competitor News: One Year Since Eliminating Plastic Bags in Stores Whole Foods Market Says Reusable Bag Use Tripled; 150 Million Bags Out of Landfills
>April 21, 2008: Earth Day 2008: Whole Foods Market, Inc. Becomes the First Major U.S. Food and Grocery Retailer to Stop Using Single-Use Plastic Carrier Bags Tomorrow
>April 8, 2009: News & Analysis: Tesco's Fresh & Easy Gets Reprieve As Manhattan Beach, California Plastic Bag Ban Law Held Up By Plastic Bag Industry Group's Lawsuit
>March 19, 2009: Another Tesco Fresh & Easy Future Market City Bans the (Plastic) Bag: No Plastic Carrier Bags In Palo Alto, CA Supermarkets Starting September 18th
>March 7, 2009: Analysis & Commentary: The Seven Retail Operations Changes Tesco's Fresh & Easy Neighborhood Market Needs to Make to Help it Get On the Success Track
>December 7, 2008: Fresh & Easy Offers New Definition of 'Double Bagging;' Says Sales of Reusable Bags Has Doubled Since Introducing its 99-Cent Bag in October
>August 13, 2008: Tesco to Offer Shoppers Free Plastic Bags in UK Stores Only if Requested; Still Offering Plastic Bags-Only in Fresh & Easy USA Stores; No Paper Option
>August 1, 2008: Bag Bans and Fees: Seattle, Washington Imposes 20-Cent Fee On Single-Use Plastic Carrier Bags; Bans the Use of Foam Meat Trays in Supermarkets
>July 23, 2008: Plastic or Plastic: Single-Use Plastic Carrier Bag Bans in California Cities Threatening Tesco Fresh & Easy's Free 'Plastic Bag-Only' Policy
>September 25, 2008: Competitor News: Wal-Mart Joins Tesco, Others in Announcing A Plastic Bag Reduction Program of its Own
>April 20, 2008: Earth Day 2008: California Bag-Fee Bill AB 2058 Passes California State Assembly Natural Resource Committee; Next Stop Appropriations Committee
>April 21, 2008: Earth Day 2008: City of Los Angeles, CGA and Southern California Grocery Chains Partner in Major Reuseable Shopping Bag Giveaway Promotion
>April 18, 2008: Earth Day 2008: New Issues Are Beginning to Emerge With Growing Consumer Use of Reusable Shopping Bags: Worker Injuries, Shoplifting, 'Double-Bagging'
>April 24, 2008: Legislation: Oakland, California's Plastic Grocery Bag Ban Law Not in the 'Bag' Yet
>April 13, 2008: California State Assembly Natural Resource Committee to Vote on Statewide 25-cent Single-Use Plastic Carrier Bag-Fee on Monday
>March 15, 2008: UK 'Banish The (Plastic) Bags' Campaign Update: Morrison's Latest to Make Announcement; Tesco Holds Firm
>March 5, 2008: Britain's 'Banish The (Plastic) Bag' Campaign and Tesco: London Street Artist 'Celebrates' the Tesco Plastic Bag; More UK Retailers to Charge Bag Fee
>March 8, 2008: More UK Retailers Jump On The 'Banish The (Plastic) Bag' Campaign.
>March 4, 2008: "Message From Across the Pond: Tesco is Right Square in the Middle of the 'Banish the (Plastic) Bags' Campaign in the United Kingdom
>May 1, 2008: Green Retailing Report: UK Supermarket Chain Waitrose Creates A 'Reusable-Bag Only' 'Green' Checkout Lane in One of Its Stores
>April 21, 2008: Earth Day 2008: Massachusetts'-Based Stop & Shop Supermarket Chain and General Mills Launch Free Reusable Shopping Bag Cross-Promotion For Earth Day
[Follow Fresh & Easy Buzz around on Twitter.com at www.twitter.com/freshneasybuzz.]
Strategy Session: The In-Store Reusable Bag-Sharing Program -- A Way For Grocers to Significantly Increase Reusable Bag Use Among Shoppers

Yesterday was Earth Day 2009, the official day of celebration of the planet earth, its natural resources, conservation and related pro-environmental behaviors. But all this week is Earth Week, which is being observed by community groups, businesses, including grocery retailers, environmental groups and individuals.
Yesterday in this story [April 22, 2009: Earth Day 2009: California-Based Grocers Conducting A Myriad Of Reusable Bag Promotions Today; Other 'Green' Activities For Earth Day] we wrote about Earth Day 2009 "green" activities that a number of California-based grocers, including Tesco's Fresh & Easy, were conducting in their stores, including offering reusable shopping bags at reduced prices and in the case of a number of grocers for free.
In our piece yesterday we mentioned that Fresh & Easy Buzz would be offering a suggested reusable shopping bag program for food and grocery retailers, both in the United States and globally, that if implemented by a number of chains and independents, has the potential to significantly increase reusable bag use by consumers and thereby reduce the volume of single-use plastic carrier bags and paper grocery sacks distributed by retailers, and used by shoppers.
Our program is a simple one, based on various elements of behavior change and mere convenience. It requires retailers to initiate it, and consumers to participate in it.
We call the program "The In-Store Reusable Bag-Sharing & Exchange." Retailers that adopt it -- which we hope many will -- can call it what they choose.
The program is extremely low-cost for retailers, and requires devoting very little store space to it. How can they lose?
Below is the blueprint for "The In-Store Reusable Bag-Sharing & Exchange" program which we invite retailers in California, Nevada and Arizona, along with the rest of the U.S. and throughout the world, to implement in their stores.
The In-Store Reusable Bag-Sharing & Exchange Program
The reusable bag exchange program for food and grocery retailers (and for that matter all format retailers) is a simple and straighforward one.
Grocers will dedicate a small space in their stores (perhaps a kiosk-like set up), most logically in the front of the store near the checkout lanes, in which they place a table, counter or bin containing reusable shopping bags. Their is signage at the in-store reusable bag kiosk explaining what it is -- that it is a spot where shoppers are encouraged to take the number of reusable bags they need, take them with them to checkout, and have their groceries packed in the reusable bags rather than requesting single-use plastic or paper bags.
The signage at the reusable bag exchange kiosk also explains the premise of the program, which is "take-a-reusable-bag(s)-bring-back-a-reusable-bag(s)." In other words the program is based on the age-old behaviors of sharing and reciprocity. If a shopper takes two reusable bags from the in-store kiosk, she knows to bring at least two bags back with her on her next store visit.
We think the program also will encourage "bagless" shoppers who arrive at the store without their own reusable shopping bags to actually purchase reusable bags at the store, at times not wanting to take a bag or more unless they have a replacement at their ready. But it is fine if they do. The point of the program is to encourage reusable bag use over plastic or paper.
And we suspect that over time most shoppers will not only bring one bag to the store but many will bring back multiples, wanting to contribute to the kiosk's inventory because they know others who take bags might not bring back bags. They also will want to make up for the previous "bagless" deficit.
We also believe that many shoppers, especially "greenies" and serious proponents of reusable shopping bags, will see the in-store reusable bag kiosk and the sharing program and actually buy two or three or even more reusable bags in the store and add them to the kiosk's inventory. Retailers can include a sign at the kiosk encouraging this practice.
In this way it's similar to the take-a-penny-leave-a-penny containers at the counters in many convenience and other retail stores. The volume of pennies taken to pennies left by customers generally always balances out.
Once the in-store reusable bag sharing program is in place we also believe environmental and community groups will provide bags -- as will bag makers -- to the stores as a way to join in the program -- to become part of the solution.
We suggest retailers kick-off the reusable bag program by donating a number (25 -to- 50 canvas reusable bags per store that retail for $1.00 each is a good start) of their reusable bags, placing them at the in-store bag-sharing kiosk or space on opening day.
Additionally, nearly every grocery chain and independent's vendors would be more than happy to donate some reusable bags. We bet that without much effort a retailer could get 50 -to- 100 reusable bags donated for each store to start the program by having company category managers and buyers make just a few telephone calls to suppliers and brokers.
From there retailers might have to add a few bags to replenish the supply now and then. But the amount of money they will be saving from the reduction in shopper use of plastic and paper bags at checkout will more than make-up for that small cost. And supplier paticipation can be a regular practice.
Also, we suggest retailers get employees involved. A supermarket that employees 100 workers needs for only each of them to spend $1.00 in order to have an instant 100 reusable bags for the kisok, for example.
And once again, we suggest getting community groups and schools involved -- and they will want to be.
And we bet that when "green" shoppers see only three of four bags at the kiosk at any given time many of them will buy three or four to add to the supply. It's there program -- not just the store's.
Conclusion:
We've provided the basic blueprint for the "In-Store Reusable Bag-Sharing Program." It's basic elements are:
>The premise: offer reusable bags for free in the stores, to be shared by shoppers. Shoppers follow a simple "take-a-bag-leave-a-bag" practice.
>Retailers dedicate a space in the store, preferably in the front-end near the checkout, for the reusable bag customer kiosk. Signage draws shoppers to the kiosk and explains what the bag sharing program is all about. We also suggest small paper handouts, including bag-stuffers, that communicate the bag program to customers.
Retailers should also promote the program in their weekly advertising circulars and via other media, such as on their Web sites. The program also should be promoted by sending news releases to media outlets, who we believe will jump on the chance to write about it.
Using this basic blueprint, retailers can customize the in-store reusable bag-sharing program as they see fit. It can be simple and minimal or more fancy and elaborate. A small kiosk in-store or a larger one.
We think that if enough retailers adopt this program, there eventually will be a dramatic reduction in plastic and paper bag use over time because of it. It's all about scale and changing shopper behavior. Grocers are in the unique position to do that in-store.
Food and grocery retailers are right square in the point-of-purchase line of fire when it comes to the super-hot single-use plastic bag and lesser but still heated paper grocery sack issue. Bag ban (particularly single-use plastic) and bag fee laws have been passed -- and more are being proposed -- including a statewide bag fee law in California, as we reported in this April 16, 2009 story: Two New Bills in California State Assembly Would Put 25-Cent Per Bag Fee on Both Single-Use Plastic and Paper Carrier Bags.
China has banned single-use plastic carrier bags, as has Taiwan. A number of countries in Africa have also banned the single-use plastic carrier bags.
Ireland has placed a fee on the plastic bags, which they say has caused a 94% reduction in their distribution and use since implementing the law a few years ago.
Britain is currently flirting with other a plastic bag ban or fee legislation, and has started a national PR campaign to encourage consumers to bring reusable bags with them when they go shopping.
Many cities in Canada (and the nation is considering a national plastic bag ban or fee law) and the U.S. have already banned single-use plastic carrier bags, including San Francisco and Palo Alto in Northern California and Manhattan Beach in Southern California, although its law is being challenged in court by a plastic bag industry trade group.
The County of Los Angeles is considering either banning the bags or adopting a fee law. It's waiting first to see if the statewide plastic and paper bag fee legislation currently working its way through the California Assembly passes first. If not, the Los Angeles County Board of Supervisors say they likely will pass their own legislation.
And Michael Bloomberg, the billionaire-Mayor of New York City, has announced that he plans to promote a single-use plastic carrier bag bill this year that if passed would levy a 15-cent -to- 35-cent consumer fee on all single-use plastic bags requested by shoppers at the city's retail stores.
Numerous other cities, counties and U.S. states are debating bag ban and bag fee laws in addition to those listed above, as are many others throughout the world.
Grocers are at the nexus of the issue because they are the retailers that distribute the most single-use plastic carrier bags and paper grocery sacks, due to the nature of the store format.
We believe the reusable bag sharing program outlined above offers the retail food and grocery industry in the U.S. and globally a way to demonstrate its commitment to reducing plastic and paper bag use and increasing consumer use of reusable bags. It's a win-win for retailers regardless of bag bans or bag fee laws. It also is a way to help them get out of the direct line of fire a bit in a positive and proactive rather than mere public relations-only way.
The bag-sharing program also is an economic win for grocers and other retailers. After all, single-use plastic carrier bags and paper grocery sacks cost grocers money. Imagine how much money a big retail chain like Wal-Mart, Kroger or Safeway could save if plastic and paper bag use was reduced in half in each chain's respective stores over the next two year, for example. We can tell you -- lots of money.
And even a small 30 or 50-store chain (and even smaller) stands to save money if a 50% or more (or even less) reduction in plastic and paper bag use occurs.
Food retailing is a penny profit business. Therefore every penny saved, including on things like carrier bags, adds up. After all, a penny here, a penny there, pretty soon you are talking real money in the retail grocery business.
But even more important than the important economic benefits mentioned above, instituting the in-store reusable bag sharing program demonstrates a retailer's "green" retailing commitment in the area of natural resource reduction and related environmental attributes involving the single-use bags.
The first movers (first retailers to start such a bag-sharing program) in adopting this program stand to gain the kind of positive public relations attention for their businesses that paid advertising, regardless of the amount spent, can't deliver.
So we offer up the program to America's and the world's food and grocery retailers. And of course to consumers, the key in making the program an ultimate success. And perhaps in getting grocers to start the program.
We also encourage the Food Marketing Institute (FMI), the national trade association for the supermarket industry in the U.S., along with major state grocers' associations like the California Grocers Association (CGA), to look at the reusable bag sharing program and perhaps adopt it for its retailer members, acting as a coordinator and clearing house for such a program for the retailers. (It offers great PR and and advocacy elements as well as being a positive social and environmental program to do.)
We don't take a position on telling shoppers to bring their own bags to the store. That's up to them.
But we do know from experience and based on research that creating programs like the in-store reusable bag exchange will alter consumer behavior by in this case making it more convenient for shoppers to use reusable bags, along with putting the issue right in front of all of us right in the store.
Most consumers want to do the right thing -- and there is now a consensus among all parties, including grocers -- that using reusable bags is the right thing to do. Therefore making it easier for them to the right thing vis-a-vis carrier bags is a win-win for grocers and the retail food and grocery industry overall. We believe the in-store reusable bag-sharing program offers a major step for grocers in doing that.
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If you are a reader who works in the food and grocery retailing industry, and you like the program, feel free to share it with your bosses and associates. Or if you work in the industry in a non-retail capacity, share it with your retailer customers and associates.
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Wednesday, April 22, 2009
Earth Day 2009: California-Based Grocers Conducting A Myriad Of Reusable Bag Promotions Today; Other 'Green' Activities For Earth Day
The attractive and compelling Earth Day 2009 graphic above was created by artist dana gray for the Environmental Council of Sacramento, California's Earth Day 2009 activities. Learn more about those activities here: Environmental Council of Sacramento. [Graphic courtesy of Environmental Council of Sacramento.]Numerous grocers in California, which arguably leads the U.S. when it comes to "green" initiatives, are celebrating Earth Day today by offering reusable shopping bags to shoppers at greatly reduced costs -- and in the case of many retailers for free.
For example, all day today, El Segundo (Southern) California-based Tesco Fresh & Easy Neighborhood Market is giving customers one of its free reusable canvas shopping bags in return for making a purchase of $10 or more in its stores in California (Southern and Bakersfield), southern Nevada and Metropolitan Phoenix, Arizona.
The Fresh & Easy reusable canvas bags normally sell for 99 cents each.
In addition:
>Supervalu's Inc.'s Albertsons chain in Southern California is giving away free reusable shopping bags at its stores in Santa Barbara, Calabasas and Southgate. Employees of the chain are also volunteering their time to assist in cleaning four state parks in San Diego.
>KV Mart, a Southern California-based privately-held supermarket chain, is going Albertsons one better in the free bag giveaway department: It's giving out a set amount of free reusable shopping bags in all of its Southern California stores today.
>Reno, Nevada-based Scolari’s Food & Drug, a family-owned supermarket chain, is giving the first 100 customers at each of its stores a free reusable shopping bag today.
>the upscale, Southern California-based Bristol Farms chain, which also is owned by Supervalu, Inc., is giving shoppers in its Southern California (and its one store in San Francisco in Northern California) supermarkets a free, high-quality reusable shopping bag for purchases of $25 or more made in its stores today.
>Another upscale Southern California chain, Gelsons, has created a special Earth Day 2009 limited edition reusable shopping bag which it's giving free to customers who buy $25 or more worth of groceries in its stores all day today.
>Modesto, California-based Save Mart Supermarkets (about 230 stores), which operates Save Mart banner supermarkets and Food Maxx banner discount warehouse stores in Central and Northern California -- from Bakersfield south to San Joaquin County in the north -- and Lucky banner supermarkets in the San Fancisco Bay Area, Sacramento region and other parts of Northern Califronia -- has teamed up with the makers of Tropicana brand orange juice in an Earth Day reusable bag extravaganza in all of its stores.
For each 128oz bottle of Tropicana Pure Premium Orange Juice customers purchase (the juice is advertised all week for $6.29 each in Save Mart-owned stores), they receive three free "Save Mart" reusable canvas shopping bags. The cross-promotion with Save Mart is part of Tropicana's "Save the Rainforests" campaign, in which the brand is donating money towards saving and preserving the rainforests.
>Safeway Stores, Inc. which operates supermarkets under the Safeway, Vons, Pak N Save and The Market banners in California, Nevada and Arizona, is giving shoppers a free, high-quality reusable shopping bag with purchases of $50 or more in its stores all day today. We're surprised Safeway is requiring such a high minimum purchase, since in the past the retailer has actually given reusable bags away for free. Maybe next Earth Day?
In addition to the reusable bag promotions and giveaways, numerous California-based supermarket chains are doing other good "green" deeds today for Earth Day.
For example:>Sacramento, California-based Raley's Family of Fine Food Stores, which operates 133 supermarkets under the Raley's, Bel-Air, Nob Hill Foods and Food Source (warehouse stores) banners throughout Northern California and northern Nevada, is opening its "greenest" store today. The store is located in the San Francisco Bay Area city of Petaluma. The Petaluma Raley's banner supermarket has received a "gold" rating by LEED, the organization that certifies "green" commercial buildings in the U.S.. The only rating above "gold" is LEED's "platinum" rating.
The Petaluma store also employs state of the art refrigeration systems and a new induction lighting processes that dramatically decrease the amount of energy use in a building. Raley's says it is the first supermarket chain to use the new induction lightling system in the U.S.
Raley's is conducting all sorts of Earth Day activities at the Petaluma store grand opening, as it is at all of its 133 supermarkets.
>Natural and organic grocery chain Whole Foods Market, Inc. is holding a vitual Earth Day 2009 festival in its stores in California, Nevada, Arizona and elsewhere throughout the U.S. (and in Canada and the United Kingdom). Among those activities include giving away free trees to shoppers, selected free reusable bag giveaways, and partnership promotions with numorous local environmental and community organizations for Earth Day 2009, along with numerous other "green" activities.
Whole Foods also announced today that it plans to dramatically increase its use of alternative energy at its distribution facilities and stores, including putting solar panels on many of its natural and organic foods supermarkets.
>Wal-Mart also announced today it plans to significantly increase the number of its stores that have solar power systems on panels. The majority of the new stores Wal-Mart will be adding the solar panels to are in California and the Western U.S. Selected Wal-mat stores also are giving away free reusable shopping bags today.
>Southern California-based supermarket chain Stater Bros (based in the Inland Empire region). and Arizona-based natural foods chain Sprouts Farmers Market, which has a number of stores in Southern California, have both announced they are making a financial and corporate involvement committment tothe U.S. National Park system in the Western U.S. That committment is to help preserve and conserve the National Parks, which are a true American heritage and treasure.
>Los Angeles based Superior Grocers, a multi-store independent, is providing water and fresh fruit to volunteers participating in a tree planting event in the Sixth District of Los Angeles.
>Rainbow Natural Market, a high-volume natural foods cooperative supermarket in San Francisco, is holding an Earth Day 2009 festival in and outside its store today. The event consists of numerous informational and educational booth on topics like local foods, recycling and more. There's also local and organic food tastings, demonstrations of ways to "green" the home, and other pro-environment kinds of activities.
The examples we've listed above of what grocers based in California, the Western U.S., and elsewhere in the country are doing for Earth Day 2009 are merely the tip of the iceberg. Other chains and independents are doing similar and other activities, all designed around the Earth Day conservation and "green" theme.
In California, the California Grocers Association (CGA), the Sacramento, California-based food and grocery industry trade association for chains and independents, has played a major role in encouraging its grocer-members to sponsor reusable shopping bag promotions and giveaways today.
The trade group is committed to playing its part in getting more California shoppers to use reusable bags at its member's food and grocery stores. CGA members include most all of the leading chains and independents with stores in California.
"Using reusable bags is one of the easiest and most effective ways to have a positive impact on our environment," Ronald Fong, President and CEO of the California Grocers Association (CGA), said today. "On Earth Day 2009, we (the CGA) intend to increase reusable bag awareness and educate consumers to the benefits of their use."
"Grocers have sold reusable bags for years, Fong says, but it wasn't until the passage of Assembly Bill 2449 – California’s statewide plastic bag recycling bill – in 2007, and the increased worldwide focus on sustainability, that reusable shopping bags moved into the environmental spotlight."
The law requires supermarkets in California to sell reusable shopping bags, along with placing recycling bins in their stores for shoppers to return single-use plastic carrier bags to from home.
As Fresh & Easy Buzz reported in this April 16, 2009 story [Two New Bills in California State Assembly Would Put 25-Cent Per Bag Fee on Both Single-Use Plastic and Paper Carrier Bags], new proposed legislation is currently making its way through the California State Assembly in Sacramento that would levy a 25-cent per bag fee on all single-use plastic carrier bags and paper grocery sacks shoppers request in supermarkets, chain drug stores and convenience chain stores in the Golden State.
This proposed legislation, some version of which looks likely to pass this year, makes the effort by California's grocers to promote reusable bag use by customers in their stores all the more important on this Earth Day -- and beyond.
Of course, if a consumer behavior change would take hold, in which more shoppers bring their own bags to the store with them, such legislation wouldn't be needed. After all, in the larger scheme of things it really is up to each one of us as consumers and shoppers to use reusable bags and thus contribute to decreasing the use of non-renewable energy sources, isn't it?
Later today Fresh & Easy Buzz will publish a suggested, simple program, that if implemented by grocers in California and elsewhere we believe could lead to a dramatic increase in the use of reusable shopping bags by shoppers. Of course, that program, like any and all others, will require consumer cooperation and participation in order to work.
Stay tuned.
Happy Earth Day 2009.
[Editor's Note: Information about the reusable canvas shopping bag pictured above is available here.]
[You can follow Fresh & Easy Buzz around on Twitter.com at www.twitter.com/freshneasybuzz.]
Related stories and posts:
>April 21, 2008: Earth Day 2008: Whole Foods Market, Inc. Becomes the First Major U.S. Food and Grocery Retailer to Stop Using Single-Use Plastic Carrier Bags Tomorrow
>March 19, 2009: Another Tesco Fresh & Easy Future Market City Bans the (Plastic) Bag: No Plastic Carrier Bags In Palo Alto, CA Supermarkets Starting September 18th
>December 7, 2008: Fresh & Easy Offers New Definition of 'Double Bagging;' Says Sales of Reusable Bags Has Doubled Since Introducing its 99-Cent Bag in October
>August 13, 2008: Tesco to Offer Shoppers Free Plastic Bags in UK Stores Only if Requested; Still Offering Plastic Bags-Only in Fresh & Easy USA Stores; No Paper Option
>August 1, 2008: Bag Bans and Fees: Seattle, Washington Imposes 20-Cent Fee On Single-Use Plastic Carrier Bags; Bans the Use of Foam Meat Trays in Supermarkets
>July 23, 2008: Plastic or Plastic: Single-Use Plastic Carrier Bag Bans in California Cities Threatening Tesco Fresh & Easy's Free 'Plastic Bag-Only' Policy
>September 25, 2008: Competitor News: Wal-Mart Joins Tesco, Others in Announcing A Plastic Bag Reduction Program of its Own
>April 20, 2008: Earth Day 2008: California Bag-Fee Bill AB 2058 Passes California State Assembly Natural Resource Committee; Next Stop Appropriations Committee
>April 21, 2008: Earth Day 2008: City of Los Angeles, CGA and Southern California Grocery Chains Partner in Major Reuseable Shopping Bag Giveaway Promotion
>April 18, 2008: Earth Day 2008: New Issues Are Beginning to Emerge With Growing Consumer Use of Reusable Shopping Bags: Worker Injuries, Shoplifting, 'Double-Bagging'
>April 24, 2008: Legislation: Oakland, California's Plastic Grocery Bag Ban Law Not in the 'Bag' Yet
>April 13, 2008: California State Assembly Natural Resource Committee to Vote on Statewide 25-cent Single-Use Plastic Carrier Bag-Fee on Monday
>March 15, 2008: UK 'Banish The (Plastic) Bags' Campaign Update: Morrison's Latest to Make Announcement; Tesco Holds Firm
>March 8, 2008: More UK Retailers Jump On The 'Banish The (Plastic) Bag' Campaign.
>March 4, 2008: "Message From Across the Pond: Tesco is Right Square in the Middle of the 'Banish the (Plastic) Bags' Campaign in the United Kingdom
>May 1, 2008: Green Retailing Report: UK Supermarket Chain Waitrose Creates A 'Reusable-Bag Only' 'Green' Checkout Lane in One of Its Stores
>April 21, 2008: Earth Day 2008: Massachusetts'-Based Stop & Shop Supermarket Chain and General Mills Launch Free Reusable Shopping Bag Cross-Promotion For Earth Day


