Wednesday, October 22, 2008

Tesco Confirms it Will Open Eleven New Fresh & Easy Stores in The Phoenix, Arizona Region; Will Bring Store Count in Market to 38 Once All Open

Tesco's Fresh & Easy Neighborhood Market USA will add 11 new stores (plus an additional previously confrirmed store opening on November 13) to the 26 it already has open in the Phoenix, Arizona Metropolitan region, the grocery chain confirmed today in a press release.

Below are the locations of those 11 new Phoenix area stores:

  • 12th & Bell, Phoenix
  • 91st Ave & Union Hills, Peoria
  • 35th Ave & Camelback Rd, Phoenix
  • 51st Ave & Glendale, Glendale
  • 48th St. & Ray, Phoenix
  • 48th St. & Carefree Highway, Phoenix
  • 91st Ave & Northern, Peoria
  • Cotton & Greenway, Surprise
  • Cooper & Warner, Gilbert
  • 99th Ave & Lower Buckeye, Phoenix
  • Alma School & Ray, Chandler
In addition, a new Fresh & Easy fresh foods and grocery market will open on November 13 at Gilbert & Guadalupe in the Phoenix suburb of Gilbert, the company says.

Tesco already has an existing store in Gilbert at 1537 South Higley Rd.

Back on October 13, Fresh & Easy announced in this press release that the store at Gilbert & Guadalupe was open and located in a former vacant supermarket building the grocer remodeled. It appears including that Gilbert store in that October 13 release was premature since the grocer is now announcing the very same store will open on November 13 in its press release issued today.

One of the 11 new stores confirmed today also is located in Gilbert, at Cooper & Warner Streets. That will bring the total number of Fresh & Easy stores in the city to three.

Gilbert is one of the four Phoenix Metro region cities (along with Chandler, Mesa and Tempe) where Wal-Mart opened one of its first four small-format Marketside combination grocery and fresh foods stores on October 4.

Wal-Mart also plans to open a Marketside store in Peoria, Arizona, perhaps by as early as the end of this year. That will be Wal-Mart's fifth Marketside store in the Phoenix Metro market.

Two of the 11 new Arizona Fresh & Easy stores listed above happen to be located in Peoria as well. It should be interesting to observe how well (and competitively) Wal-Mart's Marketside and Tesco's Fresh & Easy play together in Peoria.

Some of the 11 new Fresh & Easy stores will open before the year is over. Others will open in early 2009.

The opening of the new store in Gilbert on November 13 will bring Tesco Fresh & Easy's Arizona store count to 27. The addition of the 11 new stores in the region confirmed today by the grocery chain will take that total store count number to 38 in the Arizona market.

As of today, Tesco operates 96 small-format, convenience-oriented Fresh & Easy grocery and fresh foods markets in Southern California, Metropolitan Las Vegas, Nevada, and in the Phoenix, Arizona Metro region.

About half of the 96 stores are in Southern California, with the remaining stores located in the Las Vegas and Phoenix regions.


Anonymous said...

Just an FYI... the existing store in Gilbert at 1537 Higley is not the one refered to in the April 22nd article. The store in the article is still under construction.

Fresh & Easy Buzz said...

Anon: Yes we noticed that after publishing the piece. We took the link to that article out once noticed. Thanks for being such a good reader!

daniel said...

I wish Fresh and Easy would build the store on 99th and Lower Buckeye, been waiting. Love Fresh and Easy.