Northern California Market Special Report
Breaking Buzz
Don't bother asking Fresh & Easy Neighborhood Market if it 'Knows the Way to San Jose.' It does. But so do many of its competitors and future competitors.
Tesco's small-format Fresh & Easy fresh food and grocery chain is planning a third store in San Jose, which is the largest city in the San Francisco Bay Area, with a population pushing one million.
The location of the future San Jose Fresh & Easy market (Fresh & Easy Neighborhood Market store 1184) is at 1328 Saratoga Avenue (Saratoga and Payne), in 'The Plaza Shopping Center.'
Fresh & Easy Neighborhood Market has applied to the California Alcohol Beverage Control department for a general off sale beer and wine sales license (#469249) for the future store. The grocer's application is in the "pending" stage at present. However, unless there's some serious objection by neighborhood residents or the City of San Jose to the offering of beer and wine for sale at the location, gaining approval of the permit shouldn't be a difficulty for Fresh & Easy.
The future store at 1328 Saratoga Avenue makes three units thus far for the grocery chain in San Jose.
Two of the thus far 12 Fresh & Easy stores Tesco plans to open in early 2011 are in San Jose. See story published earlier today for the locations. [September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011.]
There are currently four major food and grocery stores in the Saratoga and Payne area: A Safeway supermarket, a Trader Joe's, a branch of the Berkeley, California-based salvage and discount grocery chain Grocery Outlet, and a Ranch 99 supermarket. Ranch 99 specializes in Asian foods but also offers a strong selection of basic groceries and fresh foods in its stores.
The Saratoga Avenue location in San Jose is the third new planned Fresh & Easy store in Northern California we've discovered and reported on in the last few months. In this May 29, 2010 story - Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California - we reported on Tesco's plans to build one of its Fresh & Easy markets in the Northern California city of Los Banos, and on August 25, 2010 we reported on the retailer's plans to build a store in Sutter Creek, which is in Amador County, in the Northern California's foothill region. [See - August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California.]
As we've written previously in Fresh & Easy Buzz, Tesco's Fresh & Easy has a mixed suburban, urban and rural store location strategy in Northern California. For example, the planned new store in San Jose is in an urban setting. Conversely, the Los Banos and Sutter Creek sites are both in smaller, rural towns.
Numerous grocers finding the way to San Jose
Fresh & Easy Neighborhood Market isn't the only grocer with its sites set on San Jose. Below is a summary of a number of other food and grocery retailers who've also 'Found the Way to San Jose':
Walmart Stores, Inc.: Walmart has plans for multiple stores in San Jose for its 20,000 'Neighborhood Market by Walmart' stores, which it plans to open throughout the Bay Area, elsewhere in Northern and Southern California and in other U.S. cities, as we reported in this July 6, 2010 story - July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store.
Kroger Co.: as part of its plans to expand its FoodsCo discount chain in Northern California and the Bay Area, Kroger Co. is looking at store sites in San Jose. [See - July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain.
Whole Foods Market: is planning to open its first store in San Jose - in the Blossom Hill neighborhood - in 2011, as we reported in this story earlier this year - A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA. Whole Foods is currently searching for additional store locations in San Jose.
Sprouts and Henry's: If that's not enough for San Jose, two new entrants into the Northern California and Bay Area region food and grocery retailing market - Arizona-based Sprouts Farmers Market and Smart & Final-owned Henry's Farmers Market, which is headquartered in Southern California, both have their respective store location sites set on San Jose, as well as in cities throughout Northern California, with a focus on the Bay Area and Sacramento region.
Sprouts opened its first Northern California store, in the South Bay Area city of Sunnyvale (at 111 E El Camino Real), which is near San Jose, on June 2 of this year. [See - June 5, 2010:Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm] The grocer plans to open a second Bay Area store, a 34,000 square-foot unit in downtown Dublin California in the East Bay Area, in early spring 2011. Sprouts Farmers Market also plans to open a third store in Roseville, near Sacramento, at about the same time next year. More stores are on the way.
Henry's Farmers Market opened its first Northern California unit in Elk Grove, which is also near Sacramento, on August 18. [See - August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow] Like Sprouts Farmers Market, Henry's is looking for numerous store locations in Northern California, including the Bay Area.
In fact, Henry's plans to open its second store in Northern California, and its first in the Bay Area, in the East Bay city of Walnut Creek next summer. A developer, Hall Equities Group, currently has plans before the City of Walnut Creek for the development of a 2.8 acre parcel in the city, of which a 25,000 square-foot Henry's Farmers Market store would serve as the retail anchor. The Henry's market is planned to go into a vacant building on the parcel which was the former home of co-op grocery store. The developer's plans call for an additional 10,000 square-feet of retail shops to be situated around the anchor Henry's grocery store. The developer's proposal is currently working it's way through the city planning process and should gain approval soon, were told.
Target: Over the last 12 -to- 15 months discount retailer Target has added its 10,000-12,000 square-foot P-Fresh grocery and fresh foods markets-within-a-store, which include produce, meat, perishables, frozen and deli/prepared foods offerings, along with packaged food and grocery items, to seven of its stores in San Jose. This development amounts to about 100,000 new square-feet, but spread out throughout the city, of new food and grocery retailing space in San Jose in a period of about one year.
Safeway Stores, Inc.: Safeway is the food and grocery retail market share leader in San Jose, which is something it's not about to give up without a hearty food fight. It's also the market share leader in the entire nine-county San Francisco Bay Area. Safeway's headquarters is in the East Bay Area city of Pleasanton.
Safeway also opened its second 'The Market' small-format fresh food and grocery store in downtown San Jose in summer 2009. The first 'The Market' format and banner store opened in Long Beach (Southern California) in summer 2008.
The San Jose store is about 24,000 square-feet. The Long Beach 'The Market' unit is 15,000 square-feet. In early 2008, Safeway hired the Cornish & Carey commercial real estate firm to find it a total of five locations for the small format store, all in San Jose and the surrounding South Bay Area. To date, the downtown San Jose store is the only one of the five locations opened by Safeway. The main reason for this is because Safeway CEO Steve Burd has been less than impressed with the performance of the two 'The Market' stores to date.
However, the five 'The Market' locations in the South Bay region were in part inspired as a counter move to Tesco's Fresh & Easy, which at the time planned to start opening its Northern California stores in late 2008/early 2009. As we've written about extensively, Tesco postponed the launch, and now plans to open the first batch of 12 Fresh & Easy stores, including two in San Jose and one in nearby Sunnyvale in early 2011. As such, it will be interesting to see if Safeway goes forward with any of the four locations in the region now that Fresh & Easy plans to open the stores in five to six months.
Safeway's focus in the Bay Area currently is on big stores in the 45,000 -to- 55,000 square-foot range - expanding current smaller stores in major remodels and when building new ones going big. Additionally, with nearly three years observing Fresh & Easy in Southern California, Nevada and Arizona, combined with the fact Tesco continues to loose a couple hundred million dollars a year with the chain, Safeway's sense of urgency about having numerous small-format-killer stores of its own in its home Bay Area region is minimal, compared to what it was in late 2007/early 2008, when the first Fresh & Easy stores were just opening.
Other grocers are also expanding in San Jose, including the Grocery Outlet chain mentioned above, local multi-store independent Zanottos Family Markets and a couple others.
In 1968, singer Dionee Warwick had a huge hit with the song 'Do You Know the Way to San Jose,' written for her by Burt Bacharach and Hal David. When it comes to finding the way to San Jose in 2010, it's clear Tesco's Fresh & Easy, and a whole bunch of other groceries have done so without a doubt.
Our 2010 'Northern California Market Special Report' series
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
Breaking Buzz
Don't bother asking Fresh & Easy Neighborhood Market if it 'Knows the Way to San Jose.' It does. But so do many of its competitors and future competitors.
Tesco's small-format Fresh & Easy fresh food and grocery chain is planning a third store in San Jose, which is the largest city in the San Francisco Bay Area, with a population pushing one million.
The location of the future San Jose Fresh & Easy market (Fresh & Easy Neighborhood Market store 1184) is at 1328 Saratoga Avenue (Saratoga and Payne), in 'The Plaza Shopping Center.'
Fresh & Easy Neighborhood Market has applied to the California Alcohol Beverage Control department for a general off sale beer and wine sales license (#469249) for the future store. The grocer's application is in the "pending" stage at present. However, unless there's some serious objection by neighborhood residents or the City of San Jose to the offering of beer and wine for sale at the location, gaining approval of the permit shouldn't be a difficulty for Fresh & Easy.
The future store at 1328 Saratoga Avenue makes three units thus far for the grocery chain in San Jose.
Two of the thus far 12 Fresh & Easy stores Tesco plans to open in early 2011 are in San Jose. See story published earlier today for the locations. [September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011.]
There are currently four major food and grocery stores in the Saratoga and Payne area: A Safeway supermarket, a Trader Joe's, a branch of the Berkeley, California-based salvage and discount grocery chain Grocery Outlet, and a Ranch 99 supermarket. Ranch 99 specializes in Asian foods but also offers a strong selection of basic groceries and fresh foods in its stores.
The Saratoga Avenue location in San Jose is the third new planned Fresh & Easy store in Northern California we've discovered and reported on in the last few months. In this May 29, 2010 story - Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California - we reported on Tesco's plans to build one of its Fresh & Easy markets in the Northern California city of Los Banos, and on August 25, 2010 we reported on the retailer's plans to build a store in Sutter Creek, which is in Amador County, in the Northern California's foothill region. [See - August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California.]
As we've written previously in Fresh & Easy Buzz, Tesco's Fresh & Easy has a mixed suburban, urban and rural store location strategy in Northern California. For example, the planned new store in San Jose is in an urban setting. Conversely, the Los Banos and Sutter Creek sites are both in smaller, rural towns.
Numerous grocers finding the way to San Jose
Fresh & Easy Neighborhood Market isn't the only grocer with its sites set on San Jose. Below is a summary of a number of other food and grocery retailers who've also 'Found the Way to San Jose':
Walmart Stores, Inc.: Walmart has plans for multiple stores in San Jose for its 20,000 'Neighborhood Market by Walmart' stores, which it plans to open throughout the Bay Area, elsewhere in Northern and Southern California and in other U.S. cities, as we reported in this July 6, 2010 story - July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store.
Kroger Co.: as part of its plans to expand its FoodsCo discount chain in Northern California and the Bay Area, Kroger Co. is looking at store sites in San Jose. [See - July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain.
Whole Foods Market: is planning to open its first store in San Jose - in the Blossom Hill neighborhood - in 2011, as we reported in this story earlier this year - A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA. Whole Foods is currently searching for additional store locations in San Jose.
Sprouts and Henry's: If that's not enough for San Jose, two new entrants into the Northern California and Bay Area region food and grocery retailing market - Arizona-based Sprouts Farmers Market and Smart & Final-owned Henry's Farmers Market, which is headquartered in Southern California, both have their respective store location sites set on San Jose, as well as in cities throughout Northern California, with a focus on the Bay Area and Sacramento region.
Sprouts opened its first Northern California store, in the South Bay Area city of Sunnyvale (at 111 E El Camino Real), which is near San Jose, on June 2 of this year. [See - June 5, 2010:Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm] The grocer plans to open a second Bay Area store, a 34,000 square-foot unit in downtown Dublin California in the East Bay Area, in early spring 2011. Sprouts Farmers Market also plans to open a third store in Roseville, near Sacramento, at about the same time next year. More stores are on the way.
Henry's Farmers Market opened its first Northern California unit in Elk Grove, which is also near Sacramento, on August 18. [See - August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow] Like Sprouts Farmers Market, Henry's is looking for numerous store locations in Northern California, including the Bay Area.
In fact, Henry's plans to open its second store in Northern California, and its first in the Bay Area, in the East Bay city of Walnut Creek next summer. A developer, Hall Equities Group, currently has plans before the City of Walnut Creek for the development of a 2.8 acre parcel in the city, of which a 25,000 square-foot Henry's Farmers Market store would serve as the retail anchor. The Henry's market is planned to go into a vacant building on the parcel which was the former home of co-op grocery store. The developer's plans call for an additional 10,000 square-feet of retail shops to be situated around the anchor Henry's grocery store. The developer's proposal is currently working it's way through the city planning process and should gain approval soon, were told.
Target: Over the last 12 -to- 15 months discount retailer Target has added its 10,000-12,000 square-foot P-Fresh grocery and fresh foods markets-within-a-store, which include produce, meat, perishables, frozen and deli/prepared foods offerings, along with packaged food and grocery items, to seven of its stores in San Jose. This development amounts to about 100,000 new square-feet, but spread out throughout the city, of new food and grocery retailing space in San Jose in a period of about one year.
Safeway Stores, Inc.: Safeway is the food and grocery retail market share leader in San Jose, which is something it's not about to give up without a hearty food fight. It's also the market share leader in the entire nine-county San Francisco Bay Area. Safeway's headquarters is in the East Bay Area city of Pleasanton.
Safeway also opened its second 'The Market' small-format fresh food and grocery store in downtown San Jose in summer 2009. The first 'The Market' format and banner store opened in Long Beach (Southern California) in summer 2008.
The San Jose store is about 24,000 square-feet. The Long Beach 'The Market' unit is 15,000 square-feet. In early 2008, Safeway hired the Cornish & Carey commercial real estate firm to find it a total of five locations for the small format store, all in San Jose and the surrounding South Bay Area. To date, the downtown San Jose store is the only one of the five locations opened by Safeway. The main reason for this is because Safeway CEO Steve Burd has been less than impressed with the performance of the two 'The Market' stores to date.
However, the five 'The Market' locations in the South Bay region were in part inspired as a counter move to Tesco's Fresh & Easy, which at the time planned to start opening its Northern California stores in late 2008/early 2009. As we've written about extensively, Tesco postponed the launch, and now plans to open the first batch of 12 Fresh & Easy stores, including two in San Jose and one in nearby Sunnyvale in early 2011. As such, it will be interesting to see if Safeway goes forward with any of the four locations in the region now that Fresh & Easy plans to open the stores in five to six months.
Safeway's focus in the Bay Area currently is on big stores in the 45,000 -to- 55,000 square-foot range - expanding current smaller stores in major remodels and when building new ones going big. Additionally, with nearly three years observing Fresh & Easy in Southern California, Nevada and Arizona, combined with the fact Tesco continues to loose a couple hundred million dollars a year with the chain, Safeway's sense of urgency about having numerous small-format-killer stores of its own in its home Bay Area region is minimal, compared to what it was in late 2007/early 2008, when the first Fresh & Easy stores were just opening.
Other grocers are also expanding in San Jose, including the Grocery Outlet chain mentioned above, local multi-store independent Zanottos Family Markets and a couple others.
In 1968, singer Dionee Warwick had a huge hit with the song 'Do You Know the Way to San Jose,' written for her by Burt Bacharach and Hal David. When it comes to finding the way to San Jose in 2010, it's clear Tesco's Fresh & Easy, and a whole bunch of other groceries have done so without a doubt.
Our 2010 'Northern California Market Special Report' series
September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011
September 21, 2010: A Look Inside Whole Foods Market's Newest Store, A Mall Location in Santa Rosa, California
September 20, 2010: About Today's Walmart Stores, Inc. Smaller Stores Media Frenzy: We Scooped it On July 6, 2010
September 19, 2010: Whole Foods Market Gives Itself A 30th Birthday Present: 299th Store Opens This Week in Santa Rosa, California
September 14, 2010: Eight Plus One: Napa Unit Added to Eight Fresh & Easy Neighborhood Market Stores Opening in Northern CA in Early 2011
September 5, 2010: BevMo Chain Ends Full Time Employment For Store Workers; They Say No Way and Join With UFCW Union to Demand 'A Better BevMo'
September 3, 2010: How the California Grocers Association and its Members Can Snatch Victory From the Jaws of the Defeat of California's Plastic Bag Ban
August 25, 2010: Going Rural: New Fresh & Easy Neighborhood Market Store Planned for Sutter Creek in Northern California
August 23, 2010: Hybrid 'Good Eats' Market-Cafe From Raley's CEO Michael Teel & Company Opens Today in Sacramento CA
August 22, 2010: The Insider: Challenges & Opportunities: Tesco's Fresh & Easy Neighborhood Market Will Supply its Northern CA Stores From its Riverside County DC in Southern CA
August 21, 2010: April 2010 Prediction Correct: February 2011 Target to Open First Eight Fresh & Easy Neighborhood Market Stores in Northern California
August 19, 2010: Tesco Will Open its First Eight Fresh & Easy Neighborhood Market Stores in Northern California in 'Early 2011.'
August 17, 2010: Henry's Farmers Market 'Beats' Fresh & Easy Neighborhood Market to Northern California Despite Multi-Year Head Start; Elk Grove Store Opens Tomorrow
July 29, 2010: Tesco's Fresh & Easy Neighborhood Market Putting Together List of Managers Interested in Transferring to Northern California
July 25, 2010: Safeway to Start Construction on New Pleasanton, California Flagship Store Soon; Thanksgiving 2011 Target Opening
July 22, 2010: 'The Insider' - After Four Years in the High Weeds in Northern & Central California, Kroger Co. is Emerging to Grow its Foods Co Chain
July 21, 2010: Vacant Fresh & Easy Neighborhood Market Store in Pacifica, California Has the City's Mayor in a Pickle
July 18, 2010: 'The Insider' - When it Comes to Northern California - its Competitors are Rome Burning and Tesco's Fresh & Easy Neighborhood Market is Nero Playing the Fiddle
July 14, 2010: Tony Bennett Has Nothing on Whole Foods Market When it Comes to Loving San Francisco...That City By the Bay
July 6, 2010: Walmart Looking for Store Sites in Northern California For 20,000 Sq-Ft Neighborhood Market by Walmart Prototype Store
June 28, 2010: Smart & Final to Open its New Format SmartCo Foods Stores in California and Arizona
June 26, 2010: Tesco Planning to Announce in July When First Northern California Fresh & Easy Neighborhood Market Stores to Open
June 14, 2010: Newly-Named Whole Foods Market CO-CEO Walter Robb Comes Full Circle With the Opening of the New Store in Mill Valley CA
June 5, 2010: Sprouts Farmers Market Opens First Northern California Store in Sunnyvale; Strikes Up Partnership With Local Non-Profit Farm
May 29, 2010: Going Rural: Fresh & Easy Neighborhood Market to Build First Store in Los Banos, California
May 28, 2010: First Phase of Fresh & Easy Neighborhood Market-Anchored Condo Development in San Francisco's Bayview Set For Completion in June
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
May 9, 2010: A Whopping 15 of Whole Foods Market's 41 New Stores in Development are in California - And Nine of The 15 Are In Northern CA
May 8, 2010: Sprouts, and Likely Henry's to Beat Fresh & Easy to Northern California Despite it's Big Head Start
May 6, 2010: Going Smaller & Getting 'Hybrid': Walmart's Smaller Supercenter in Vacant Retail Buildings Strategy Began in 2008
April 19, 2010: Tesco Debating Whether to Launch Fresh & Easy Into Northern California This Fiscal Year... or Wait
[Also: click here , here and here for a selection of past stories on Fresh & Easy and Northern Calfornia.]
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