Bakersfield, California Market Region Report
Tesco's Fresh & Easy Neighborhood Market is preparing to open its third combination grocery and fresh foods market in Bakersfield, in California's south Central Valley region, Fresh & Easy Buzz has learned.
The new and third Fresh & Easy store in the city, located in a shopping center at 5190 Stockdale Highway in Bakersfield, will open on February 25.
Bakersfield is Tesco Fresh & Easy's newest market region. It's also the farthest north in California that the grocer has come to date from its base in Southern California.
Tesco's Fresh & Easy opened its first two stores in Bakersfield (and in the south Central Valley region) on December 3, 2008. Those two stores are located at Panama Lane and Stine Road, and Olive Drive and Jewetta Avenue. [Read our story about the two stores opening at this link: Tesco Opens its First Two California Fresh & Easy Stores Outside of Southern California in the Central Valley City of Bakersfield Today.]
Thus far, Tesco plans to open nine of its small-format, combination grocery and fresh foods Fresh & Easy markets in the Bakersfield, California region, according to the company and to our reporting. Those locations are:
>Panama Lane and Stine Road
>Olive Drive and Jewetta Avenue
>California Ave. & Stockdale Hwy, Bakersfield
>Buena Vista Rd. & White Lane, Bakersfield
>Coffee Rd. & Hageman Rd., Bakersfield
>H St. & Planz Rd., Bakersfield
>Brimhall Rd & Jewetta Ave, Bakersfield
>Cecil Ave. & High St., Delano
>Hwy 46 & Griffith Ave., Wasco
The top two Fresh & Easy store locations in the list above are the two stores that opened on December 3, 2008. The third location is the store opening on February 25. Delano and Wasco are cities located near Bakersfield.
Related posts from Fresh & Easy Buzz:
>Upcoming New Markets News: Tesco's Fresh & Easy Confirms Bakersfield, CA Stores; Says First Two Will Open Next Month on December 3rd, 2008
>March 10, 2008: Bakersfield, California Region Next Up On the Fresh & Easy Neighborhood Market New Store Parade
>May 24, 2008: Upcoming New Markets Special Report: The Changing 'Face' of Retailing in Bakersfield, California
>May 15, 2008: Fresh But Never Easy: Tesco's Long But Rapid South-North March in the Nation-State of California
>March 26, 2008: Mid-Week Tesco Fresh & Easy Roundup
[Note: The stories linked above contain extensive information on the Bakersfield Metropolitan region in general and the Bakersfield region food and grocery retailing market specifically.]