Britain's popular 'Tonight' television program on ITV1 will air a full-length documentary it has produced called "Can Tesco Conquer America" tomorrow (Friday, February 8) night at 8:30pm. The documentary is about Tesco's Fresh & Easy Neighborhood Market food retailing venture in the United States; particularly in California, Arizona and Nevada to date.'Tonight' reporter Ginny Buckley traveled to the U.S. where she was given a behind the scenes look at how Tesco researched and planned the venture, the store design and format, and its marketing campaign. She interviews Fresh & Easy Neighborhood Market CEO Tim Mason, other company executives, and food retailing industry experts and observers in the U.S.
You can read more about the documentary here, including a numer of the topics and issues it will cover tomorrow night. Additionally, if and when the UK network posts an online video version of the program, we will post it here for our readers.
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