The first two pictures (the first one posted above with the groceries still in bags, the second one below with Barb's Fresh & Easy purchases laid out on her kitchen table) show all of the food and grocery products she bought today at her local Fresh & Easy grocery store.
The next two pictures, posted below one after the other, are of Barb's purchases at a Target store today. The first picture below is of her Target purchases still in the bags.
The next picture below is of Barb's purchases today from Target, with the products taken out of the bags and arranged on her kitchen table.
Virtual ethnographic analysis
First off, it looks to this observer like Barb purchased about the same quantity of products at Fresh & Easy and Target. When viewed both in the plastic shopping bags and laid out on the table, the purchase quantities look about equal. Obviously we have no idea how close in total purchase price they are.
Barb's Target and Fresh & Easy shopping trips and purchases today also point to an interesting phenomenon: she is comfortable shopping for food at a small-format, limited assortment grocery store but also still loves to shop at a huge mass merchandise store like Target which offers tens of thousands of items in nearly every category.
Lastly, that Barb is a Target and Fresh & Easy lover offers an interesting observation on Fresh & Easy's positioning. Tesco has primarily positioned the small-format, combination basic grocery and fresh foods grocery stores more like a mini-Wal-Mart or Mini-Costco than the more upscale Target.