Friday, May 2, 2008

Tesco's Fresh & Easy Gets A Mention On Las Vegas' CBS Channel 8 Yesterday For Offering Low Prices in Bad Economic Times in the City

A Tesco Fresh & Easy Neighborhood Market in Las Vegas' Green Valley neighborhood received a mention on yesterday's local CBS Channel 8 Eyewitness News broadcast for being the grocery store of choice for neighborhood resident Gayle Gyger, who told the news program she recently started shopping at the Fresh & Easy grocery store in her neighborhood and "it really has lowered our food bill and kept it within a reasonable range."

Ms. Gyger said in the report she has a special needs son who has food allergies, and as a result she has to buy as much fresh unprocessed food as possible, which she finds at the Green Valley Fresh & Easy grocery market, along with basic groceries, she said in the news report.

The news piece was about how family's in the Las Vegas Metropolitan region are coping with the soaring price of food and groceries at the supermarket.

In addition to Ms. Gyger who talked about shopping at her neighborhood Fresh & Easy grocery store, another area resident, a mother from Henderson, Nevada, said her family grocery bill has jumped from $150 to $200 week in just the last month.

She said in the news report she's now shopping from all the area supermarkets' weekly ads and clipping coupons in order to keep her weekly grocery bill from rising any higher.

Another area resident named Brian Flory, who said he shops at Fresh & Easy as well as at other supermarkets in Las Vegas, said he too is shopping weekly ads closely, especially looking for the 10 items for $10 promotions that are becoming popular in the area's weekly supermarket grocery ads of late.

Mr. Flory needs to find every deal he can when it comes to food and groceries: He 's the bread winner of a family of 12--with number 13 do soon.

According to the news report, he is quite the shopper. Flory said he's able to feed the dozen mouths in the household on a food budget of only $400 week.

How does he do it? By shopping all the region's supermarkets ads very closely, clipping coupons, and going wherever he can in the area to find the best bargains, and then stocking up on them, he told Channel 8 Eyewitness News.

Contrary to the code, 'What happens in Vegas, stays in Vegas,' these sound shopping (and promoting in the case of the supermarkets) tips are applicable anywhere in the United States, as well as most of the developed world.

The fact is, lower, middle and even many upper-income shoppers are getting hit hard by the current recession or economic downturn (choose your definition) occurring throughout the U.S. The key for all grocers right now is VALUE.

Even the most upscale and specialty-oriented food retailers are finding that in order to keep customers they must offer better everyday prices and far more aggressive promotions in this current bad economic climate in the U.S., which looks like it is going to get worse before it starts to improve.

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