We know the blogger as Oakmonster from her comments to posts here on Fresh & Easy Buzz.
After reading our piece published yesterday, "America's 'New Cult Retailer': Three Questions For Executive Research Limited About It's Interview Study of Tesco's Fresh & Easy Store Customers," Oakmonster--who describes herself as an aspiring cook, growing foodie and living room rock star--told us about her blog, "The Temple of Fresh & Easy," which she recently started.
The Southern California-based blogger says she loves Fresh & Easy and is converting others to her cause when she can.
Oakmonster says she is one of a small number of consumers she knows and talks with--like the lady on the bus here--who like Fresh & Easy because unlike the lady on the bus who likes product variety and non-self-service checkout in her grocery stores, Oakmonster prefers the opposite.
"I don't want that much variety because I don't want to spend an hour in there wading through stuff I don't need. I'm not stuck on brand to begin with. The less variety the better," Oakmonster says.
She also likes the self-service checkout as part of the "less frills" Fresh & Easy grocery store shopping experience and the "getting in and out fast" convenience.
"If you value your time and money, if you're an adventurous consumer, and if you hate everything the normal grocery store stands for," Oakmonster says she recommends to others shopping at Fresh & Easy like she does.