Thursday, January 31, 2008

Fresh & Easy: San Francisco Chronicle Covers F&E's Initial 18-Store San Francisco Bay Area Invasion

Yesterday we reported that Tesco's Fresh & Easy Neighborhood Market formally announced (in our case confirmed, since we've been reporting on the issue for some time) it has 18 locations, with signed leases, in the San Francisco Bay Area for its Fresh & Easy small-format, convenience-style grocery stores. (Click here to read our piece.)

The San Francisco Chronicle has a story in today's paper on the Fresh & Easy announcement. Although it doesn't provide any new information in terms of the facts, we wanted to share the Chronicle story with our readers, as it has a nice local flavor to it, as well as offering-up an interesting discussion.

Read today's Chronicle story here.

The Chronicle also has a great map graphic of the Bay Area that has each of the 18 Fresh & Easy store locations and addresses indicated on it. You can view the map here.

Additionally, you can view a picture of the site (click here) in San Francisco's Bayview-Hunters Point neighborhood where the Fresh & Easy store, which will be located at 3rd Street & Carroll Avenue, is being built. The Fresh & Easy will be the ground-floor retail anchor of a mixed-use residential development in the lower-income neighborhood which has long been neglected by food retailers.

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