Although the new Fresh & Easy Neighborhood Market store in the city of San Jacinto, in Southern California's desert region, actually opened for business last week, the store had its official grand opening yesterday, on Thursday, January 24.
The store is the second Fresh & Easy location in the San Jacinto Valley, which is part of the sprawling and fast-growing Southern California desert region. The other valley store, in the city of Hemet, was actually the very first Fresh & Easy market to open in late October, 2007. That store was scheduled to be one of the first to officially open on November 5, 2007, but actually had a "stealth" soft-opening two weeks earlier, making it the very first Fresh & Easy store of the chain to open its doors for business.
Today's Valley Chronicle, a local newspaper in the region, has a story on the new San Jacinto store's grand opening today. You can read that story here.
Tesco, parent company of Fresh & Easy Neighborhood Markets, plans to eventually open 44 stores in the vast Southern California desert region of which the San Jacinto Valley is a part of, making the area a major target market for the convenience-oriented, hybrid basic grocery and prepared/specialty foods' format stores.