Design-A-Bag contest runs From April 5 -to- May 15, 2011.This year's
Fresh & Easy has broadened the contestant universe this year, allowing people 13-years of age or older to enter, compared to last year when contestants had to be age 18 or older. Adults beware: The kids just might show you up this year.
Also like last year's reusable bag design contest, which generated 1,300 submissions from customers of Tesco's Fresh & Easy and others, according to the grocer, this year's submissions will be reviewed by a panel of judges chosen by the retailer. The judging panel will choose up to 10 finalists, who's bag designs will be voted on by members of "friends of fresh&easy," which is the grocery chain's e-mail-based communications program that it uses to communicate promotions and other information to consumers who sign up for the service.
Last year, 24,000 members of the "friends of fresh&easy" group voted for the first-place winning bag and the runner-up designs, according to Fresh & Easy Neighborhood Market.
Members of "friends of fresh&easy" will vote on the winners of this year's Design-A-Bag contest beginning on June 21st and through July 10th, 2011.
The grand prize winner in the contest receives $5,000 worth of Fresh & Easy store gift cards. The runners-up each receive a $100 store gift card.
The first-place winner of last year's reusable bag design contest was Los Angeles, California resident Josephine Close, who took home $5,000 in Fresh & Easy Neighborhood Market gift cards, as you can see in the photograph pictured in the story here.
Tesco's Fresh & Easy has been selling her award-winning reusable shopping bag (pictured at top) in its 171 fresh food and grocery stores in California, Nevada and Arizona since the first of the year. Ms. Close's reusable work of art sells for 79-cents per-bag in the stores.
This year's winning design will also be sold in the stores, according to Roberto Munoz, Fresh & Easy Neighborhood Market's director of neighborhood affairs.
January 19, 2010: Customer-Designed Reusable Shopping Bag Now On Sale At Fresh & Easy Neighborhood Market Stores
July 27, 2010: The Winner of Fresh & Easy Neighborhood Market's Reusable Bag Design Contest Is...
June 17, 2010: Fresh & Easy Neighborhood Market Picks Eight Finalists in its Reusable Bag Design Contest; Website Voting Through June 30