Wednesday, March 7, 2012

A Girl, Her Fork and Fresh & Easy Neighborhood Market's Sacramento Opening

The Fresh & Easy store at Watt and El Camino (above) in Sacramento opened at 10 a.m. this morning. [Photo credit: Fresh & Easy Buzz.]

Guest Blogger: First Person Singular

Tesco's Fresh & Easy Neighborhood Market opened its first two stores in the Sacramento metropolitan market region today.

Both stores, as we noted in this piece - March 5, 2012: First Look at One of the Two Fresh & Easy Stores Opening In Sacramento Wednesday - yesterday, are in the Capital City, at Watt Avenue & El Camino Avenue and Mack Road and Franklin Boulevard.

Next Wednesday, March 14, Fresh & Easy opens three more stores in the Sacramento region. The locations of the those stores are - Folsom (East Natoma Street and Blue Ravine Road), Elk Grove (Elk Grove Florin Road and Calvine Road) and Lincoln (Lincoln and Sterling Road.)

As we also noted in the March 5 story, we'll have a competitive analysis piece in Fresh & Easy Buzz later this week, focusing on Fresh & Easy in the Sacramento market and the market's key food and grocery retailing players.

But today we received an e-mail note from a Sacramento resident, Ally. She told us she's a regular reader of Fresh & Easy Buzz and a food blogger.

Further, in the note she included a link to a story she published in her blog, "A Girl and Her Fork," today, after visiting the just-opened store at Watt and El Camino in Sacramento.

The Sacramento food blogger also attended a fairly lavish event Fresh & Easy Neighborhood Market held, targeting food bloggers like her living in the area, on the eve of the opening of the first two Fresh & Easy markets in Sacramento, which she also writes about in her piece today.

We enjoyed reading her story. It comes off as objective, honest and fair, despite the fact she ate and drank for free on Tesco's dime at the fairly lavish event noted above.

Additionally, because the food blogger lives in Sacramento and devotes much of her time to the local food scene, and blogs about it, we thought it would be interesting to bring a guest perspective - and a local Sacramento one paticularly - to our readers today.

Here's her story, which also includes photos: March 7, 2012: Fresh & Easy Market Hits Sac Town

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