Showing posts with label Natural~Specialty Foods Memo. Show all posts
Showing posts with label Natural~Specialty Foods Memo. Show all posts

Friday, September 19, 2008

Friday Favorites Feature: Small-Format; Prepared Foods Merchandising; Tesco Soup Can Art; Cheap Wine Don't Whine; Petrol Wars and Bye to Biofuels


Fresh & Easy Buzz's Friday Favorites Feature

Top Fav: Small-format food and grocery retailing in America

The food and grocery industry Blog Natural~Specialty Foods Memo is running what it calls a "Small-Format Food Retailing Special Report," in which its writing about various aspects of small-format food and grocery retailing: profiling retailers and discussing issues involving small-format stores.

Below are a few 'Friday Favorites' -- selected stories from the Blog's small-format feature:

Small-Format Food Retailing Memo: This Independent Combines C-Store Convenience With Fresh Foods, Groceries and A Secret Weapon -- Lots of Beer

Small-Format Food Retailing Memo: Not Technically 'Small-Format' But Whole Foods Market, Inc. is Going 'Smaller'

Small-Format Food Retailing Memo: Giant Food Stores To Open its First Small-Format, Hybrid Convenience-Grocery Store: 'Giant To Go'

Small-Format Food Retailing Memo: 'How Sweet it is': New York City's Economy Candy; A Small-Format Urban Store With A Single Focus

Small-Format Food Retailing Memo: First 'Urban Fresh by Jewel' Small-Format Food and Grocery Market Opens Today in Chicago's Lincoln Park Neighborhood

Small-Format Food Retailing Memo: 'USA Today' to Open 'USA Today's' Travel Zone Convenience-Oriented Micro Small-Format Stores in Airports in America

Small-Format Food Retailing Memo: A Professional Chef Turned Grocer Creates A 'Sub-Urban' Small-Format Fresh Foods and Grocery Store in Maryland USA

Small-Format Food Retailing Memo: Savannah, Georgia USA's Parker's Convenience Stores: Taking Hybrid Convenience-Grocery Retailing to Upscale Heights

Small-Format Food Retailing Memo: 'How Sweet it is': New York City's Economy Candy; A Small-Format Urban Store With A Single Focus

Friday Favorites II: Prepared Foods Merchandising

Topic: Fresh, prepared foods merchandising featuring ready-to-eat and ready-to-heat lunch and dinner entrees, side dishes and snacks, is a central merchandising element of Tesco's small-format convenience-oriented Fresh & Easy Neighborhood Market format.

Fresh & Easy stores offer a limited assortment of basic food and grocery items under its own fresh & easy store brand, along with some national brands, and fresh & easy brand fresh, prepared foods. The markets also fresh produce, meats, bakery items, craft beers and wines, and some non-foods items in the stores, which average 10,000 -to- 13,000 square feet.

Fresh, prepared foods merchandising has been around in U.S. food and grocery retailing for a couple decades. However, in the last 10 years or so it's become a fast-growing element of supermarket merchandising, particularly picking up steam in the last 4 -to- 5 years.

The supermarket industry trade publication Progressive Grocer recently held what it called a "Supermarket Fresh Food Roundtable" discussion about the fast-growing form of merchandising in U.S. supermarkets.

Among the participants in the fresh foods discussion included people responsible for fresh foods merchandising at some of the top retail chains in the U.S.

The discussion participants were: Ed Ambrose, director of prepared foods, Supervalu, Inc., Eden Prairie, Minn.; Mike Buck, v.p. of service deli & prepared foods, Supervalu; Nancy Gaddy, v.p. of deli and bakery, Winn-Dixie Stores, Inc., Jacksonville, Fla.; Craig Inabinett, director of deli/bakery operations, Piggly Wiggly Carolina Co., Charleston, S.C.; Mike Merritt, deli merchandiser, Buehler's Fresh Foods, Wooster, Ohio; and Mike Tilden, director of service deli merchandising, Supervalu.

The discussion was moderated by Progressive Grocer's senior editor/fresh food Meg Major. Read her Q&A-style article and coverage of the fresh foods roundtable from the recent issue of Progressive Grocer here.

Topic: Supervalue, Inc., the second-largest U.S.-based supermarket chain, is launching Culinary Circle, a new brand and line of premium quality but "value-priced" prepared foods in the supermarket chains it owns throughout the United States, including the Albertsons chain which has hundreds of stores in Southern California, Arizona and in the Las Vegas, Nevada Metropolitan region where Tesco's Fresh & Easy has its 82 grocery markets.

Nowhere is the supermarket prepared foods sweepstakes heating up more competitively among grocers than in Southern California, where Tesco's Fresh & Easy has over half of its 82 grocery stores. Safeway's Vons, Kroger Co.'s Ralphs, Albertsons (which is owned by Supervalu and is in the process of rolling out the new Culinary Circle brand prepared foods line into all of its stores in the region), Whole Foods Market, Inc., Trader Joe's (which is headquartered in Southern California), Gelsons, Bristol Farms, Sprouts Farmers Market, Henry's Farmers Market, Smart & Final, Costco and others all are becoming major players, along with Fresh & Easy in prepared foods merchandising. That's why we call it a sweepstakes.

Nancy Luna, a business reporter for Southern California's Orange County Register newspaper. who also writes a blog for the paper called the 'Fast food Maven,' has a recent piece about Albertsons' introduction of Supervalu, Inc's new Culinary Circle brand premium quality, value-priced line of fresh, prepared foods into the chain's Southern California stores, amidst the competitive prepared foods retailing sweepstakes we referred to above.

Read the story, "No time to cook? Grocery stores offer more quality to-go foods," here.

More Friday Favorites: Tesco in the United Kingdom

Topic: Britain's famous Graffiti street artist Banksy could do for Tesco store brand canned Tomato Soup what the late American pop artist Andy Warhol did for Campbell's brand canned soups, which was to put them on the pop-art map, in the U.S. when he produced his famous poster featuring a repetition of Campbell's red and white label soup cans. That poster even hung in New York's Metropolitan Museum of Art.

In a style very similar to Warhol's, Banksy has produced the Tesco (store brand) Tomato Soup Cans poster pictured above. Andy Warehol's Campbell Soup Cans poster in pictured below.


We haven't heard if Tesco CEO Sir Terry Leahy likes the poster or not. But if it helps sell as many cans of Tesco Tomato Soup as Andy Warhol's famous Campbell's Tomato Soup poster did, don't be surprised if you see huge displays of Tesco Tomato Soup in all of the retailer's United Kingdom (UK) supermarkets this winter. Click here for more information on Banksy's Tesco Tomato Soup Can poster.

Topic: Tesco is leading a lobbying efforts along with a handful of other UK companies demanding stronger action on climate change by Britain's Parliament. That's a switch in that its usually government that's demanding stronger action on such issues from corporations. Read more about it here: Govt lobbied by green business leaders. And here: Big Business Bosses on Climate Change Action

Topic: Times are tough economically in the UK just as they are in the U.S. Realizing this fact -- and knowing that a little drink of wine can do far more for struggling consumers that a whole lot of whining will do -- Tesco and one of its Chief UK food retailing rivals Sainsbury's are offering "affordable wine" to British shoppers. After all, cutting back is one thing -- but eliminating the fermented juice of the grape completely is unthinkable for many consumers. Read more here: Cutting back: affordable wine. Simple, affordable pleasures can keep one going in bad economic times.

Topic: For those living in the U.S. and fed-up with $4 gallon gasoline, perhaps spending a little time in the UK where gas costs about three times that much per-gallon will make you less angry about the price you're paying at the pump. But don't think for a minute UK consumers aren't equally as angry about the price of petrol across the pond. And that fact isn't lost on the UK's gasoline retailers, which include supermarket chains Tesco, Asda and Morrisons. They've started a gasoline price war of sorts, which has been joined by UK service stations Shell, BP and others. Check it out here: Petrol costs down as price war resumes. And here: Price war brings fuel prices down.

Meanwhile, Tesco is considering eliminating its policy of offering biofuels along with petrol at many of its UK filling stations: Biofuels: Tesco may scrap policy. We wonder though how that fits with the call for the UK government to enact tougher carbon emissions standards?

Friday, April 25, 2008

The Global Food Crisis: Read About it, Make A Donation, Play the FreeRice.com Online Vocabulary Game and Provide Free Rice to the Hungry


Food prices throughout the world are soaring. Basic food staples like rice, wheat, corn and soybeans are all up by high double-digits. For example, the cost of rice is up by a whopping 68% since just the beginning of this year. The cost of wheat is up about 30% and corn isn't far behind. Soybeans have experienced double-digit price hikes as well.

Additionally, world stockpiles of basic grains like wheat, rice and corn also are at their lowest levels in nearly a decade, according to the U.S. Department of Agriculture, the World Bank, the U.N World Food Program, and other sources.

This combination of soaring prices for the food commodities, combined with dramatically reduced stockpiles, also is creating a psychology among governments and consumers that shortages may loom even greater.

The people being hurt the most by the soaring cost of food are the world's poorest. Rationing is occurring in some countries and in many others people don't have enough money to even buy a loaf of bread to feed their families for the day.

Further, food riots have broken out in places like the Island nation of Haiti, in parts of Africa and in Egypt. The United Nation's World Food Program said this week the globe is experiencing the worse hunger epidemic in 30 years--and that it could even become the worse the organization has seen since World War II.

Even in the developed world, the soaring cost of food is affecting people. In the U.S. and Europe the price of eggs is up by 25% since January, 2008. Milk also is up by about 20% in just the last four months. Most other food products like bread and cereals made with wheat, corn, rice and soy beans--including meat and poultry which are fed corn and other grains--are increasing by double-digits as well.

There have been boycotts in Italy against the soaring price of pasta for example. And in France, thousands of consumers recently held a one-day boycott, not purchasing any baguettes, that nation's national bread.

The United Nations, World Bank and governments like the U.S., United Kingdom and other rich nations all agree there's a global food crisis going on. The reasons range from increased demand for grains and meats from rapidly-developing countries like China and India, who's people want to eat more like western peoples do, to increased use of corn for fuel rather than food, and numerous other explanations.

The food and grocery publication Natural~Specialty Foods Memo has a global food crisis special feature series today which we recommend to our readers.

The series offers numerous stories, information, analysis and opinion on the present global food crisis and where things might be headed.

Click here to view the Global Food Crisis Series at Natural~Specialty Foods Memo.

Fresh & Easy Buzz readers who want to help the poorest people in the poorest nations can make a donation to the United Nations World Food Program. To find out how you can help go to their website here.

We also suggest spending just 10 minutes or so of your time playing the online vocabulary game FreeRice.com. For every word you define correctly, sponsors give 20 grains of rice to the U.N World Food Program.

It costs you nothing--just a few minutes of your time and a little brain power. Play the vocabulary game at FreeRice.com here.

In fact, we just spent 10 minutes playing FreeRice online. Not only did we get enough words correct that it resulted in a bunch of free grains of rice being donated, but we built or vocabulary skills even more as well. We visit FreeRice.com for 10 or 15 minutes two or three times a week. The individual effort adds up.

We also ask our readers to email this piece from Fresh & Easy Buzz--with the links to FreeRice.com--to all those people on your email list.

Imagine if we can get a couple thousand people all playing FreeRice.com for just 10 or 15 minutes each in the next couple days. That could mean lots of free rice for hungry people.

And, remember, all the rice donated to the U.N World Food Program from the FreeRice online game is paid for by the sponsors, who's names you can see across the bottom of the FreeRice web page. All it takes for you to help is a little bit of your time--and you don't even have to leave your PC where you are reading this to do it.

Wednesday, April 9, 2008

Perhaps Tesco's Fresh & Easy Did 'Listen' To Natural~Specialty Foods Memo's Analysis and Suggestions in it's Retail Marketing and PR Memo


Last Wednesday, April 2, we wrote this brief piece with a link to a "Retail Marketing & Public Relations Memo" the publication Natural~Specialty Foods Memo wrote that day regarding Tesco's Fresh & Easy Neighborhood Market's corporate blog announcement by marketing chief Simon Uwins that the retailer was taking a three month new store opening pause or hiatus.

Below is what we wrote on April 2, 2008 as an intro to the Natural~Specialty Foods Memo Retail Marketing and PR Memo story link (the original story from the food and grocery industry publication is linked in our April 2 post as well below):

A Retail Marketing and Public Relations Memo to Tesco's Fresh & Easy Neighborhood Market Management From Natural~Specialty Foods Memo
by Fresh & Easy Buzz: April 2, 2008

The food and grocery industry publication Natural~Specialty Foods Memo has a 'Retail Marketing and Public Relations Memo' to Tesco's Fresh & Easy Neighborhood Market senior management in today's issue.

The "memo," titled: "Retail Marketing and Public Relations Memo: What Tesco's Fresh & Easy Neighborhood Market Should Be Doing Now," talks about the current new store opening "pause" which we reported here on Saturday.

In the piece, the publication discusses the marketing, public relations and overall implications of the announcement as part of an total retail strategy. The piece also suggests Tesco's Fresh & Easy Neighborhood Market should have prepared for the mostly negative press reports which started coming out yesterday and today in numerous U.S. newspaper business sections, such as the Los Angeles Times, San Francisco Chronicle, Associated Press news service and others.

Natural~Specialty Foods Memo offers Fresh & Easy a strategic blueprint of how it could have prepared a strategic operations and media marketing strategy before posting the "pause" announcement in its corporate blog, including suggestions for how to not only deal with but also get on top of the news cycle. The piece also says any marketing and public relations strategy must be real and integrated with overall operations.

In fact, the marketing and public relations strategies would be good for Fresh & Easy anytime.

But they are especially important now, as it appears to us the retailer wasn't prepared for the mostly negative media coverage it's getting over the new store opening moratorium, along with the reports from analysts like us and others about the small-format, convenience-oriented grocery stores' sales underperformance to date, which these newspaper business section reporters and editors are including in their stories.

Lastly, the piece says "it's not too late" for Tesco to employ these strategies, if "Fresh & Easy senior management can be a fast-moving and nimble team."

Read the 'Retail Marketing and Public Relations Memo' to Tesco's Fresh & Easy Neighborhood Market from Natural~Specialty Foods Memo here.

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Fresh & Easy Buzz: Yesterday (April 8, 2008), we received the Tesco Fresh & Easy Neighborhood Market corporate press release reproduced below from the PRNewswire news release service, as did many other publications of all types:

Fresh & Easy to Give Away Free 'Bag For Life' For Earth Day

Grocer offers free reusable bags on April 22nd

EL SEGUNDO, Calif., April 8, 2008 /PRNewswire/ -- In celebration of Earth Day, Fresh & Easy Neighborhood Market today announced its 61 stores will bag groceries with free reusable "bags for life" for customers on April 22nd. The company encourages customers to reuse these bags and lessen their impact on the environment.


Fresh & Easy offers its customers two different types of reusable bags, including a $2.50 canvas bag and a plastic reusable "bag for life," which retails for $.20. The "bag for life" is larger and more durable than standard grocery bag and, if damaged, Fresh & Easy will replace the bag for free, forever. These bags are made with recycled material and are 100% recyclable.

"We want to make it easier for our customers to make more environmentally friendly decisions," said Tim Mason, Fresh & Easy CEO. "If everyone in the neighborhood shops with reusable bags, we can really make a difference."

Fresh & Easy has made a considerable effort to be a good neighbor and steward of the environment. For example, the company only sells energy efficient light bulbs, uses LED lighting in external signs and freezer cases, offers plastic, aluminum and glass recycling, and provides preferred parking for hybrid vehicles.

More broadly, Fresh & Easy has committed to build LEED (Leadership in Energy and Environmental Design) certified buildings and voluntarily joined the California Climate Action Registry to disclose its greenhouse gas emissions. At its distribution center in Riverside the company invested $13 million in a solar roof installation, which is one of California's largest at 500,000 sq. ft.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com/.

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Fresh & Easy Buzz: Finally, here is a link to a piece Natural~Specialty Foods Memo published yesterday (April 8, 2008) titled: "Retail Marketing & Public Relations Memo: Was Tesco's Fresh & Easy Neighborhood Market Listening to Our April 2 Memo?"

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Below are the key paragraphs in the Natural~Specialty Foods Memo piece linked above. However, we suggest you click on this link and read the entire piece from the food and grocery industry publication so you can understand the complete context, as well as get the full flavor of the key paragraphs reproduced below:

But, if we were in charge we wouldn't have stopped there in our pre-publishing of the "pause" strategy, for the post-pause news cycle period.

April 22, just two weeks away, is Earth Day.

Numerous grocery retailers, manufacturers and marketers are planning major Earth Day green marketing or green retailing promotions and activities for the day which celebrates the earth, conservation and environmental stewardship. We haven't heard of any plans for Earth Day from Tesco's Fresh & Easy.

Our second, "locked-and-loaded" post-pause corporate blog post news peg would have been tied to Earth Day. For example, why not an announcement from Fresh & Easy that it plans to give away thousands of free, reusable, canvass grocery tote bags at its 59 stores on Earth Day.

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Fresh & Easy Buzz: Our Observation: Well, to answer the question Natural~Specialty Foods Memo poses in the title of its piece yesterday---yes, it does seem that somebody at Tesco's Fresh & Easy Neighborhood Market was 'listening' to the April 2, 2008 memo. Of course, we don't know that for sure.

Further, as we write on Fresh & Easy Buzz regularly, it's our analysis that Tesco's Fresh & Easy Neighborhood Market needs to get out in front of a whole host of issues which are appearing daily in the press.

These include: the Fresh & Easy grocery stores sales underperformance, comments from fresh foods' industry suppliers and others that they are being cut out of the loop (and business) because Tesco imported three United Kingdom-based fresh foods companies to handle its business in the U.S. rather than using local companies, the press report we've reported on from the San Jose Mercury News about Tesco' selling of out-of-code and/or spoiled foods in a few UK stores (which happened some time ago), and a number of other issues.

By getting "out in front" of these issues, we don't just mean writing and sending press releases and statements (although that's not even being done strategically or often) to media outlets, or making comments when reporters call.

Rather, we mean developing and implementing a strategic plan--like Natural~Specialty Foods Memo outlined in its April 2, 2008 piece--and really addressing each one of these issues, which in some cases will mean admitting mistakes and changing policy. As we all know, strategy, policy and tactics aren't the same thing.

Personally, Fresh & Easy Buzz doesn't care if Tesco does this or not. We have no dog in it in any way shape or form; except that we cover, analyze and write about Tesco, Fresh & Easy and related grocery industry issues and developments here on the blog.

However, as close observers of Tesco and its Fresh & Easy Neighborhood Market USA retail grocery venture, and having many years experience in the industry and related areas, we can't have helped wondering what's been going on in many ways at the USA branch of one of the world's foremost retailers in the areas of operations, marketing, merchandising, public relations, and a couple other areas.

As a result, we offer analysis, research-based insight, the analysis and opinions of others, consumer comments (positive and negative), and our commentary tied-in to all of the above as we see fit.

That's all for now...but the story continues.

Wednesday, April 2, 2008

A Retail Marketing and Public Relations Memo to Tesco's Fresh & Easy Neighborhood Market Management from Natural~Specialty Foods Memo


The food and grocery industry publication Natural~Specialty Foods Memo has a 'Retail Marketing and Public Relations Memo' to Tesco's Fresh & Easy Neighborhood Market senior management in today's issue.

The "memo," titled: "Retail Marketing and Public Relations Memo: What Tesco's Fresh & Easy Neighborhood Market Should Be Doing Now," talks about the current new store opening "pause" which we reported here on Saturday.

In the piece, the publication discusses the marketing, public relations and overall implications of the announcement as part of an total retail strategy. The piece also suggests Tesco's Fresh & Easy Neighborhood Market should have prepared for the mostly negative press reports which started coming out yesterday and today in numerous U.S. newspaper business sections, such as the Los Angeles Times, San Francisco Chronicle, Associated Press news service and others.

Natural~Specialty Foods Memo offers Fresh & Easy a strategic blueprint of how it could have prepared a strategic operations and media marketing strategy before posting the "pause" announcement in its corporate blog, including suggestions for how to not only deal with but also get on top of the news cycle. The piece also says any marketing and public relations strategy must be real and integrated with overall operations.

In fact, the marketing and public relations strategies would be good for Fresh & Easy anytime. But they are especially important now, as it appears to us the retailer wasn't prepared for the mostly negative media coverage it's getting over the new store opening moratorium, along with the reports from analysts like us and others about the small-format, convenience-oriented grocery stores' sales underperformance to date, which these newspaper business section reporters and editors are including in their stories.

Lastly, the piece says "it's not too late" for Tesco to employ these strategies, if "Fresh & Easy senior management can be a fast-moving and nimble team."

Read the 'Retail Marketing and Public Relations Memo' to Tesco's Fresh & Easy Neighborhood Market from Natural~Specialty Foods Memo here.

Friday, December 28, 2007

Natural~Specialty Foods Memo On Fresh & Easy

The food and grocery industry blog Natural~Specialty Foods Memo has been writing a lot about Tesco's Fresh & Easy Neighborhood Market.

The blog recently reported, and wrote about the grocer's plans to move into Northern California next year.

Additionally, they have a number of pieces about Fresh & Easy and other small format stores, including deep-discounter ALDI, the Giant Eagle Express stores, Whole Foods' Market, Inc.'s new Whole Foods Express prototype store and others.

The blog also has numerous stories about Wal-Mart's research and development efforts into a small format grocery market of their own. Natural~Specialty Foods Memo calls the format "Small Marts."

Further, the publication has a recent article about two small format natural foods stores--Sunflower Market, which is owned by supermarket industry giant Supervalu, and Sunflower Farmers Market, a fast-growing natural foods chain started by the former founder of Wild Oats Markets and based in Boulder, Colorado.

Both Sunflower Market and Colorado-based Sunflower Farmers Market plan on building numerous new stores in the next five years, posing a potential challenge to Whole Foods' dominance of the natural and organic products retail category, according to the blog.

Natural~Specialty Foods Memo calls these small format natural foods stores "Natural Born Category Killers." It calls them this because the small format natural and organic products stores are no frills in style, carry a smaller selection of products than Whole Foods--and put a major emphasis on low prices, which is the chains' key positioning element in the category.

The blog's address is: www.naturalspecialtyfoodsmemo.blogspot.com

After reading a couple pieces, we typed in Fresh & Easy Neighborhood Markets, Fresh and Easy, Wal-Mart, Small Marts, Express stores, small format revolution, Sunflower Farmers Market, Sunflower Market, ALDI and Tesco, and got access to numerous stories about Fresh & Easy and other small format grocery markets.

You can also find the Fresh & Easy and small format stories by looking at August through December in the blog archives.