Fresh & Easy 101

We've selected a few linked articles (see Fresh & Easy Bibliography below) that provide a good background on Tesco's Fresh & Easy Neighborhood Market for you, our readers.

The first Fresh & Easy stores opened in early November in Southern California. In early December, five stores opened in the Las Vegas, Nevada metropolitan area. In mid-December the first Arizona Fresh & Easy grocery markets opened in suburban Phoenix.

We chose the articles linked below because they will provide you with a good overview of the Fresh & Easy venture, store format, operations, marketing plans and other issues. Not only will reading them qualify you to pass Fresh & Easy 101, but you will be on your way to completing Fresh & Easy 102 (advanced) as well. Happy reading!

Fresh & Easy Bibliography:

>Tesco's Fresh & Easy Neighborhood Market: Wikipedia.
>Financial Times piece on Fresh & Easy.

>Natural~Specialty Foods Memo on Fresh & Easy.

>Natural~Specialty Foods Memo: First Fresh & Easy store.

>London Times analysis piece on Fresh & Easy.

>Business Week look inside Fresh & Easy stores.

>Christian Science Monitor overview of Fresh & Easy.

>LA Times: Fresh & Easy entry into Southern California.

A clerk checks the perishable code dates on a package of products in the prepared foods section of the Fresh & Easy grocery market in Los Angeles. As you can see in the photo, the stores' merchandise a huge selection of prepared and refrigerated ready-to-eat, ready-to-heat and grab-and-go foods. (photo: Courtesy LA Times.)