The first Fresh & Easy stores opened in early November in Southern California. In early December, five stores opened in the Las Vegas, Nevada metropolitan area. In mid-December the first Arizona Fresh & Easy grocery markets opened in suburban Phoenix.
We chose the articles linked below because they will provide you with a good overview of the Fresh & Easy venture, store format, operations, marketing plans and other issues. Not only will reading them qualify you to pass Fresh & Easy 101, but you will be on your way to completing Fresh & Easy 102 (advanced) as well. Happy reading!
Fresh & Easy Bibliography:
A clerk checks the perishable code dates on a package of products in the prepared foods section of the Fresh & Easy grocery market in Los Angeles. As you can see in the photo, the stores' merchandise a huge selection of prepared and refrigerated ready-to-eat, ready-to-heat and grab-and-go foods. (photo: Courtesy LA Times.)