Friday, December 28, 2007

CNBC Interviews Fresh & Easy CEO Tim Mason

Fresh & Easy CEO on TV

On December 19, Cable TV business channel CNBC interviewed Tesco's Fresh & Easy Neighborhood Market's CEO Tim Mason about the retailer's USA venture.

Joining Mason on the program were a panel of business experts to discuss Tesco's (the world's third-largest retailer) Fresh & Easy format, store performance to date, operations, and distribution chain, along with other issues.

You can read a brief synopsis of Mason's (pictured above) remarks here. Also, you can watch a video of Mason and the CNBC panel here.

Tesco currently has 27 Fresh & Easy Neighborhood Market stores in Southern California, Arizona and Nevada. The stores are a hybrid discount, convenience-oriented grocery store and fresh, prepared foods retailer.

Fresh & Easy grocery markets average 10,000 to 13,000 square feet. The store's offer a selection of Fresh & Easy brand private label and national brand basic groceries, along with an extensive selection of fresh, prepared foods. The stores also offer fresh produce, fresh meats, wines and craft beers, and a selection of natural, organic and specialty groceries.

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