Fresh & Easy Neighborhood Market to Open 10 New Stores in 10 Southern California Cities in January-February 2011

Southern California Market Region Report

On October 17, 2010, we reported in this story - No Additional New Fresh & Easy Neighborhood Market Stores Set to Open This Year; Ten New Units Planned For January 2011 - that Tesco plans to open 10 new Fresh & Easy Neighborhood Market stores in Southern California in early 2011.

Since publishing our report last week, we've learned some additional information and details.

First, not all of the 10 new Southern California units are likely to open in January 2011, although a number of them will. Fresh & Easy Neighborhood Market has now set a time frame of early January 2011-February 23, 2011 for opening the 10 stores.

We've also learned the identity of the 10 California cities where the 10 new stores will be opened in January-February 2011.

The 10 Southern California cities are: Lake Forest, Camarillo, El Cajon, Ventura, Sandimas, Walnut Park, Oceanside, Long Beach, Costa Mesa and San Diego.

Fresh & Easy Neighborhood Market hasn't announced the new store plans.

As we previously reported in our October 17 story, no additional new Fresh & Easy stores are currently set to be opened for the remainder of 2010.

Tesco plans to start opening its first batch of 11 Fresh & Easy stores in Northern California in early 2011, likely beginning in February, although it could be March, depending on a couple of variables. [see - September 22, 2010: Fresh & Easy Neighborhood Market Plans to Open Two Additional Stores in Northern California in Early 2011.]

Fresh & Easy Neighborhood Market is on track to close 13 stores by November 2, 2010, which will result in Tesco having 155 Fresh & Easy markets open and operating in California, Nevada and Arizona. [See - October 24, 2010: Tesco's Fresh & Easy Neighborhood Market On Track to Close 13 Stores By November 2, 2010.]