tag:blogger.com,1999:blog-3023018867778958193.post7355828762266762452..comments2023-12-15T00:16:54.199-08:00Comments on Fresh & Easy Buzz: Hermosa Beach, California Fresh & Easy Express Taking Shape For January 11, 2012 OpeningFresh & Easy Buzzhttp://www.blogger.com/profile/06339190145395775927noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-3023018867778958193.post-3197214685383251552011-12-30T16:45:49.151-08:002011-12-30T16:45:49.151-08:00I live near the Fresh & Easy Express on La Cie...I live near the Fresh & Easy Express on La Cienega. The store looks nice but my big complaint is there's not enough of a selection to allow us to do all our shopping there. Especially meats and produce. It's a little more than a convenience store but not a full grocery market. We have to split our shopping with Ralphs even though the Fresh & Easy is closest.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3023018867778958193.post-66789751288027070692011-12-29T15:59:01.719-08:002011-12-29T15:59:01.719-08:00Agreed. I always thought that both the size of th...Agreed. I always thought that both the size of the store that Fresh and Easy originally aimed for, around 10k, and also the style of the store, was based on them aiming to emulate Trader Joes and Aldi, so it would certainly make sense that if Trader Joes or Aldi stores start getting bigger Fresh and Easy may dabble in some bigger locations as well.Matthew Branniganhttps://www.blogger.com/profile/12231893465697869346noreply@blogger.comtag:blogger.com,1999:blog-3023018867778958193.post-9764336221642916492011-12-29T14:25:29.263-08:002011-12-29T14:25:29.263-08:00Agree anonymous December 28, 2011 12:29 PM:
From ...Agree anonymous December 28, 2011 12:29 PM:<br /><br />From our experience the average shopper has no idea one store is 10K square-feet (F10) and the other is 7K square-feet (F7). <br /><br />Pretty hard to distinguish with all the fixtures and product on the shelves. <br /><br />Also, the 3K square-foot size difference between the F10 and F7 stores isn't that significant to the average person, in terms of a visual perspective.<br /><br />The 3K square-foot Express stores are different of course, as being less than half the size of both the F7 and the F10 stores, the size difference is obvious, along with the much edited product selection.<br /><br />In terms of the F7 stores, don't believe there are many more than a handful either.<br /><br />We've suggested before that F&E should test a 20K (F20) square-foot store, like Aldi USA is doing. There are suburban locations where a bigger store would make good sense. Thoughts?<br /><br />Thanks for your input!Fresh & Easy Buzzhttps://www.blogger.com/profile/06339190145395775927noreply@blogger.comtag:blogger.com,1999:blog-3023018867778958193.post-6566195331436570992011-12-28T12:29:56.813-08:002011-12-28T12:29:56.813-08:00I don't think there are more than a handful of...I don't think there are more than a handful of F7 shops right now. I know Anaheim Hills in Orange County is an f7 and there are a couple more in So. Cal but I'm not exactly sure what cities they are in. I think Walnut Park is also f7 but don't quote me on that. I live in Orange County and don't venture to F&Es in other counties very often. To be fair though, the average person may not even realize it if they were shopping in one of the f7 shops. The product line is pretty much identical to an f10, the only thing you might notice right away is that the aisles aren't as wide, and the shelves aren't as deep. That sorta thing. Hope this helps!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3023018867778958193.post-39941619373652308912011-12-23T01:40:52.416-08:002011-12-23T01:40:52.416-08:00The express stores are actually called F3 stores. ...The express stores are actually called F3 stores. Theres also a few F7 (7000 sq ft) shops and of course the f10 which is the traditional sized f&e store.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3023018867778958193.post-79524855031373725202011-12-21T21:25:54.956-08:002011-12-21T21:25:54.956-08:00Has anyone noticed if construction on the Fresh &a...Has anyone noticed if construction on the Fresh & Easy Express store across from the USC campus in Los Angeles has started?Kevinnoreply@blogger.com